For The Creators

For The Creators Welcome to For The Creators, the rental platform that is on a mission to revolutionise pots-natal fashion.

We have curated the best in high-end, high street fashion, selecting the items that are flattering, functional and above all comfortable.

13/01/2026

Cold weather + pregnancy = layering is essential ❄️ 🥵

founder shares how she layers her pregnancy outfits to stay comfortable through cold days, hot flushes and everything in between.

🏷️ Buy. Rent. Rent with membership — it’s up you.

16/12/2025

Big outfit, short night.

Because LBH, who’s got all-night stamina when you’re crawling toward the end of pregnancy — and the Christmas break?

Buy or rent. Return. Repeat.

And if you fall in love? Buy for keeps in our gently rented sale.

Maternity fashion, on a need-to-own basis.
🏷️ Zadie Dress
🏷️ Bandeau Dress

10/12/2025

UP TO 70% OFF STARTS NOW
Up to 70% off the pieces you reach for most in pregnancy and postpartum.

Our Founder .ftc picks

For breastfeeding mamas - The Cord placket dress in chocolate

The Christmas Day dress - The Imogen Midi Dress

Winter ☀️ baby moon dress - Summery Copenhagen Kenya Dress

Work dress - Joni Knit Dress

30/11/2025

Something for your bump.
Something for your future nips.
Something to mix pregnancy insomnia 🥱

Black Friday ends tomorrow — treat the mum you are and the mum you’re becoming.

27/11/2025

Today only, enjoy 25% off the Belly Oil everyone talks about. Light, luxurious and loved by mums-to-be (yes, it really did have a 1,000-person waitlist), it’s the bump essential your skin will thank you for….

And is just one lick away at out LIB 🔗

26/11/2025

✨Up to 40% off maternity-friendly coats — for one day only ✨

Including cult favourites like (yes, THE denim jacket) and styles you can wear with bump and after with baby.


📷 Try-on by Hestor, founder of — another brilliant brand we stock for every stage of motherhood

17/11/2025

✨Your maternity wardrobe, doubled✨

Enjoy 2-4-1 rentals until 14th December…Add two items to cart 🛒, pay for one.

From parties to Christmas dinner with the parents, we’ve got your outfits covered.

11/11/2025

Black Friday > The Motherhood Edition.

Not your average buys. Not your average sale 💛

We’ve got you all month

Often find yourself wide awake while the rest of the world sleeps?
Whether it’s baby, body or mum brain keeping you up, ...
04/11/2025

Often find yourself wide awake while the rest of the world sleeps?

Whether it’s baby, body or mum brain keeping you up, these gentle resets — created with the brilliant team at — can help you find a little calm and drift back to rest. 🌙

And if you need a little extra help tonight, join The 4AM Club (link in bio) for a short guided meditation from Clementine — made for mums who are too tired to function but somehow still awake at 1, 3 or 4am.

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Sources:
Dehbi et al., 2017 (Orthodontie Française);
Zhang et al., 2018 (Optics Express);
Chen et al., 2021 (Sensors).

31/10/2025

Maternity outfit hacks that actually work for your changing body and the season 🍂

1. The cropped cardigan hack
2. The maternity trousers roll-down trick
3. The bra-tie hack for when going braless isn’t an option

Share with a pregnant pal & save for later ✨

🏷️ rent or buy, your choice:
Burgundy Cardigan
V neck cardigan
Madison Trousers
Travis Maternity Leggings
Tie Front Cardigan

To the mums who carry life and loss together. Who imagine what life would’ve been like.They’ll always be part of your st...
15/10/2025

To the mums who carry life and loss together. Who imagine what life would’ve been like.

They’ll always be part of your story 🕯️

You’re both becoming 😭👶🏽In your third trimester? Read now, save for later ✨
11/10/2025

You’re both becoming 😭👶🏽

In your third trimester? Read now, save for later ✨

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