April Louise Permanent Cosmetics

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April Louise Permanent Cosmetics

�Leading semi permanent make up artist
�Specialising in ombré brows
�Based in York�

09/09/2026

Not to be dramatic, but I think I’ve changed Becky’s life with this soft ombré lip blush!

Becky came to me with pale, undefined lips, uneven colouring and visible Fordyce spots.

I created this soft ombré lip to add definition, balance the colour and soften the appearance of the Fordyce spots beautifully ✨

Before • Matte • Gloss

These are immediately after treatment and will soften as they heal.

Any questions about ombré lip blush, drop them in the comments. To book, use the link in my bio 🤍

02/09/2026

There’s no “type” of woman that belongs in my chair 🤍

Whether you’re 19 or 65, whether you wear a full face every day or barely wear makeup at all, what matters is that you want a result that’s been thoughtfully chosen for YOU.

I don’t believe in looking at every client & automatically recommending the same treatment.

Your features, skin, lifestyle & goals all come into the conversation.

That’s why consultations are such an important part of what I do! 🥰

You should NEVER feel like you’re being squeezed into someone’s diary or pressured into saying yes to a treatment you aren’t 100% sure about.

With me, you’ll always get a completely tailored approach, one that’s centred around you, what you actually want & what will genuinely benefit you.

If you’ve been thinking about permanent makeup but have no idea which treatment is right for you, DM me “CONSULTATION” & I’ll send you the link to book yours ✨

01/09/2026

My one pass blush technique in action 👄

Not three or four passes. One.

Because the truth is, the more times you go over the lip while blushing, the more trauma you’re causing & therefore the more swollen the lip gets.

Working the lip over & over might feel like you’re “building” the colour properly, but really you’re just working the lip harder than it needs to be worked 🫣

One controlled pass, done properly, means less trauma, less swelling & a healed result that reflects the skill behind it.

If you’d like more info on how to master my one pass blush technique, DM me “ONE PASS” & I’ll send you the details ✨

28/08/2026

A fresh set really is only half the skill...

Most trainers teach you the technique, then leave you to figure out the top up on your own.

But I do training differently ✨

When you train with me, I bring you back to see your own model for their top up six weeks later.

Same client, same technique, so you’re not guessing what your work looks like once it’s healed, you’re actually seeing it.

A top up isn’t a repeat of day one. It’s a different skill entirely & it deserves proper guidance too.

That’s the standard my beginner’s course is built on 😌

DM me “TRAINING” & I’ll send you all the info regarding my courses 🤍

26/08/2026

Lip blush should look like your lips, just better 💄

My client already had a gorgeous natural lip shape, so this appointment wasn’t about completely changing them.

It was about working with what she already had, carefully mapping her natural borders, creating a little more definition & adding a soft wash of colour that still felt completely her.

Using my One Pass Blush technique, I worked methodically across the lips to implant the colour effectively with as little trauma and swelling as possible.

And THIS is why I’ll never use the same approach on every client.

✨ Different lips
✨ Different goals
✨ Different plan

Lip blush doesn’t have to mean bold or obvious. Sometimes the smallest enhancements make the biggest difference.

If “your lips but better” is exactly what you’ve been looking for, click the link in my bio to book your lip blush appointment with me 👄

25/08/2026

Pigment knowledge should be one of the FIRST things you’re taught as a permanent makeup artist ✨

Because choosing a pigment shouldn’t just come down to finding a nice shade & hoping for the best 🫣

Organic vs inorganic. CI codes. Carbon black. Saturation. Implantation depth. Knowing when NOT to add more pigment...

All of it matters when we’re talking about how your results are going to look 1, 2, 3+ years down the line.

A good permanent makeup artist doesn’t just know how to put pigment into the skin. They understand what they’re putting in, how it behaves & when the skin doesn’t need any more.

I cover all of this in my beginners courses & advanced masterclasses. DM me “TRAINING” & I’ll send you the details 🤎

24/08/2026

What actually happens when you train with me as a beginner brow artist? 👀

From your six weeks of online pre study to colour theory, mapping, pigments, live demonstrations and working on your very first models, I’ll guide you through everything step by step.

With only two students on each course, you’ll have plenty of support, time to practise and space to ask as many questions as you need.
Being able to share everything I’ve learnt over the past ten years and help other women begin their own journey in this industry is honestly so special to me. 🤍

If you’ve been thinking about becoming a brow artist, send me “BROWS” and I’ll happily talk you through it.

23/08/2026

Head over to my new Instagram broadcast channel, So You Want to Be a PMU Artist, to download my FREE beginner PMU shopping list, including exactly what you need to get started and how much it actually costs. 👀

Over the next 6 weeks, I’m going to be answering all the questions I wish I’d known the answers to when I first started in PMU.

The things my students ask me all the time.
The bits nobody really talks about.
What you actually need to get started, qualifications, insurance, social media, getting your first clients, pricing, confidence… and everything in between.

So if becoming a PMU artist is something you’ve been thinking about, make sure you’re following along for the next six weeks because I’m going to be sharing SO much completely free.

And don’t forget to join the broadcast channel because that’s where I’ll be dropping all the extra downloads, lists and resources to go alongside each episode. 🤎

20/08/2026

I’ve been working on this technique for a little while now, and I’m finally ready to share The One Pass Blush 🤍

The second we start tattooing lips, the tissue starts to respond. Swelling begins, inflammation starts and the skin we began working on isn’t necessarily the same by the time we come back to it.

So I started asking myself… why are we repeatedly working over the same area if we don’t need to?

The One Pass Blush is all about working methodically across the lip and focusing on implanting pigment effectively during one complete pass, while causing as little unnecessary trauma to the tissue as possible.

Less overworking.
Less trauma.
A more considered way of working.

This isn’t about rushing the treatment or trying to do less for the sake of it. It’s about understanding the tissue, trusting your technique and making every movement count.

I’ve been testing and developing this method behind the scenes for a while, and I’m SO excited to finally share it with you.

The One Pass Blush. ✨

If you’d like to learn this method with me in one of my Lip Blush Masterclasses, DM me “ONE PASS BLUSH” and I’ll send you all the details 🤍

18/08/2026

Kinda chic making permanent makeup my entire personality for the last 10 years x

Address

27 Yarburgh Way
York
YO105HD

Telephone

+447979491136

Website

http://www.aprillouisebrows.co.uk/

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