HYPER HYPO

HYPER HYPO Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from HYPER HYPO, Book shop, Βορέου 10, Athens.

Art and design bookstore, project space and independent publisher based in Athens, specialising in art, design, photography, architecture, fashion, pop culture and more...

Desired Landscapes has been a mainstay at Hyper Hypo since day one. So when it’s editor/founder Anastasia Pappa told us ...
01/08/2026

Desired Landscapes has been a mainstay at Hyper Hypo since day one. So when it’s editor/founder Anastasia Pappa told us she was shutting down the magazine, we wondered what she was cooking up to do instead. Now we know: Desired Essays!
In Anastasia’s words:
“Editing Desired Landscapes has always been a long conversation, as I have been particularly interested not only in professional writers, but also in the rawness and unique viewpoints of creatives, amateurs, and tourists. We would spend hours defining the topic, crafting the angle, and refining the structure, searching for the most fitting way to convey a sense of place. The aim was always the same: to bring together a personal, sometimes emotional, reading of the city with a critical take, all written in everyday language. After eight years of one-on-one editing, I felt that it was time to open up this process to our readers, and bring such conversations under an educational framework, because, to me, editing is a form of thinking. That’s how the Desired Essays online writing workshop was born.

This edition is an anthology of the stories that sparked conversations during the Desired Essays online writing workshops in 2025. The stories that brought us together. COME WANDER WITH US! ”

Available now in the shop and online.

We 💛💛 Brianna Capozzi!!The photographer has spent the past decade shaping an attitude in fashion and contemporary portra...
27/07/2026

We 💛💛 Brianna Capozzi!!
The photographer has spent the past decade shaping an attitude in fashion and contemporary portraiture of women. Her images unbind the female form from tradition and honor its erotic power. Her lawless compositions interlace celebrity, the mundane, the absurd, and the surreal. There is an erotic interplay between photographer and subject, with both sides playfully exchanging power. Vibrant photographs of contemporary female icons, including Kim Kardashian, Miley Cyrus, Bella Hadid, Pam Anderson, Dua Lipa, Chloe Sevigny, and Selena Gomez, along with less familiar faces from Capozzi’s New York circle of friends and muses, celebrate a feminine point of view and disrupt the legacy of the female form being depicted for the male gaze. Capozzi’s sophisticated camerawork weaves high fashion with saturated narratives, pop culture, her own handmade garments, and props. The images are enticing, glamorous, and unexpected.

Available now in the shop and online.

A Lot of Work is a new monograph dedicated to the work of the restlessly inventive Belgian design studio Muller Van Seve...
23/07/2026

A Lot of Work is a new monograph dedicated to the work of the restlessly inventive Belgian design studio Muller Van Severen. Shaped by 15 years of seminal practice, it is the first to present Fien Muller and Hannes Van Severen both together and as individual artists, charting the energies of their solo trajectories alongside their shared design language. Approaching the monograph as a collage, the book traces what has unfolded over the past decade and a half, what preceded it, and what may yet come—shaped, as the title suggests, by a lot of work. Raw and ruminative in structure, it draws from their private and public archives to allow ‘images to speak through adjacency rather than explanation’, as Hannes explains in his opening text. The result ‘feels less like a retrospective and more like a pause’, he writes—‘A breath’. Edited by Nicolas Barreto and Nacho Alegre, co-founder of Apartamento, the book sits somewhere between an art book and something else entirely—an elusive object poised between visual storytelling and asynchronous narrative. A 224-page invitation to witness an oeuvre of design sensibility and all the work behind it, A Lot of Work allows meaning to arise through proximity and contrast, offering a glimpse into how the pair find permission to cut, question, rearrange, and gently unsettle the objects that surround them.

Available now in the shop and online.

The Incomplete Deck by Hans GremmenSince 2014 Hans Gremmen has been picking up abandoned playing cards from the streets,...
21/07/2026

The Incomplete Deck by Hans Gremmen

Since 2014 Hans Gremmen has been picking up abandoned playing cards from the streets, hoping to complete a deck at some point. He follows two simple rules: firstly, only single cards can be taken; secondly, if more cards from the same deck are available, he takes only the first card he sees and the Jokers (if there are any). So far he has found cards during walks in Venice, Amsterdam, Paris, London, New York, Las Vegas, and more. ‘The Incomplete Deck’ is a zine dedicated to this fascination, with a brief history of playing card design. It is also a postscript to pages 77 and 147–150 of ‘In Between: An Incomplete Index (2001–2026)’. Each copy contains a random playing card.

Published by Fw:Books

Available now in the shop and online.

Star by Petra Collins is a cinematic journey of the  fictional performers as seen through the eyes of their fans and sta...
17/07/2026

Star by Petra Collins is a cinematic journey of the fictional performers as seen through the eyes of their fans and stalkers, images of performances, rescues, and confrontations, interspersed with letters, conversations, and diary entries. The five chapters follow Ashley, a solo star, and Siren8, a teen idol group designed for bubblegum appeal. Ashley, once a quiet artistic student, is discovered at a school performance and pushed into pop stardom. She starts sincere and gentle, but fame twists her identity. Manipulated, isolated, and disassociated, she becomes a ghostlike figure to those who knew her before disappearing under mysterious circumstances. Siren8 contrasts with Ashley’s “dreamy-girl-next-door” image. They tour with Ashley before an unexplained falling-out. Vuyu, Ashley’s quiet, protective best friend, knew the real Ashley and reappears in anonymous forums to correct misinformation. Momo, a hardcore Ashley fan and obsessive researcher who created a viral timeline thread that’s a monument to Ashley’s erasure. B, a loner at Ashley’s school, fixates on Ashley as a symbol of truth. She writes dozens of letters, convinced she’s protecting Ashley, an obsession that slowly turns violent.

We love anything and everything Petra Collins does. We have limited copies of this little gem which is already in its second printing from Rizzoli Publications

Available now in the shop and online.

‘Play The System’ examines how graphic design thrives within rules, parameters and algorithms. Today’s designers don’t j...
16/07/2026

‘Play The System’ examines how graphic design thrives within rules, parameters and algorithms. Today’s designers don’t just create results, they create systems in which forms unfold dynamically. The book brings together voices such as Anja Groten, Frieder Nake and Tom Bieling to address fundamental questions: How do systems promote – or restrict – creativity? How do tools influence aesthetic decisions? And how can design respond to the structures of society itself? Selected examples show how simple sets of rules can develop into complex, parameter-driven design processes.

Available now in the shop and online.

What’s at the top of our staff’s summer reading list? Scroll through to take a peek and subscribe to our newsletter (lin...
13/07/2026

What’s at the top of our staff’s summer reading list? Scroll through to take a peek and subscribe to our newsletter (link in bio) to find out more.

Stathis - Greek Vampires
Georgia - On Photography - Susan Sontag
Thanasis - Monogamous Mind, Polyamorous Terror - Brigitte Vasallo
Niki - Hate - Şeyda Kurt
Andreas - No Name In the Street - James Baldwin
Gina - Lilly Wave - Brian Blomberth

Next Friday only, 17 July, join HYPER HYPO as we welcome back MAAT BOOKS to our lower level where they will be bringing ...
10/07/2026

Next Friday only, 17 July, join HYPER HYPO as we welcome back MAAT BOOKS to our lower level where they will be bringing an all new selection of one-of-a-kind rare and vintage books.
Esoterica, anthropology, magic, poetry, crafts, sociology, the arts, film… you never know what you will find. But one thing you can be sure of is that each book has been lovingly selected and cared for and you’ll most likely be the only one of your friends reading the book(s) you choose.
Plus, all the vintage graphics 🤤🤤.

Friday, 17 July, ALL DAY, 11(ish)am to 8pm.

See you next week!

The Antwerp Six, the brilliant new catalogue from the major exhibition currently on view at MoMu - Fashion Museum Antwer...
09/07/2026

The Antwerp Six, the brilliant new catalogue from the major exhibition currently on view at MoMu - Fashion Museum Antwerp celebrates the 40th anniversary of the Antwerp Six – the groundbreaking designers Walter Van Beirendonck, Ann Demeulemeester, Dries Van Noten, Dirk Van Saene, Dirk Bikkembergs, and Marina Yee – and explores the unique creative journey that connects them.

Featuring insightful essays by leading fashion experts including Tim Blanks, Angelo Flaccavento, Eugene Rabkin, and Oscar van den Boogaard, the volume offers an in-depth look at the lasting impact of these iconic designers on contemporary fashion.

Published by HANNIBAL BOOKS

Available in the shop and online.

Brian Blomerth Brian Blomerth is a genius, and after a hiatus trying to figure out where to get the books after a change...
03/07/2026

Brian Blomerth Brian Blomerth is a genius, and after a hiatus trying to figure out where to get the books after a change in distribution, we have all three books published by Anthology in stock.

Brian Blomerth’s stunningly original comix histories have combined detailed research and riotous visual wit to illuminate the discovery of L*D (in Brian Blomerth’s Bicycle Day) and the popularization of psilocybin mushrooms (in Brian Blomerth’s Mycelium Wassonii). Now, in the third entry in his ongoing series, Blomerth opens a porthole on the life, experiments, and addictions of John C. Lilly—the man whose development of the isolation tank, controversial studies in dolphin cognition, and ketamine-fueled dives into the nature of consciousness made him perhaps the most notorious researcher of the psychedelic era. Featuring alien visitations, interspecies encounters, and no shortage of concerned onlookers, Brian Blomerth’s Lilly Wave sees a beloved artist working from an expanded palette of industrial ink-splatter and oceanic airbrushing to bring readers a story that’s equal parts cosmic and paranoid, transcendent and tragic.

Available now in the shop and online.

Address

Βορέου 10
Athens
10551

Opening Hours

Monday 11:00 - 18:00
Tuesday 11:00 - 20:00
Wednesday 11:00 - 18:00
Thursday 11:00 - 20:00
Friday 11:00 - 20:00
Saturday 11:00 - 18:00

Telephone

+302117359628

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