19/08/2026
NOTICE ON HIGH POLYPHENOL WILD OLIVE OIL
Wild olive trees and Wild Olive Oil represent a highly distinctive category of olive varieties and olive oils. The higher the polyphenol concentration, the deeper and more vivid the green colour, while bitterness, pungency, and the characteristic peppery throat sensation become progressively stronger.
- approximately 2000 mg/kg: deep, dark green, with a very strong bitter and peppery character.
- approximately 2500 mg/kg: very deep, vivid dark green, with stronger peppery intensity and throat sensation.
- approximately 3000 mg/kg: exceptionally vivid, intensely dark green, with a powerful peppery and warming throat sensation.
- approximately 3500 mg/kg: exceptionally intense dark green, with an extremely powerful and lingering peppery throat sensation.
The higher the polyphenol concentration, the more intense, bold, and distinctive the colour and sensory experience become.
It is evident that, particularly in the case of Wild Olive Oil, at polyphenol concentrations of approximately 2000 mg/kg and above, the chromatic intensity and depth of colour become progressively more pronounced, resulting in an increasingly bright, deep-dark green appearance.
IT IS OBVIOUS THAT YELLOW–LIGHT GREEN WILD OLIVE OIL:
- IS WILD (IF PROVEN), BUT GENERALLY INDICATES SUBSTANTIALLY LOWER POLYPHENOL LEVELS
- CONTAINS THE CLAIMED POLYPHENOL LEVELS, BUT ITS WILD ORIGIN REQUIRES VERIFICATION.
BEWARE OF CLAIMS OF WILD, HIGH-POLYPHENOLIC OLIVE OIL WITH A YELLOW–LIGHT GREEN COLOUR, ESPECIALLY WHEN TAKEN AS “SHOTS” WITHOUT THE DISTINCTIVE THROAT RESPONSE AFTER SWALLOWING
