We aim to create a ladies fashion label with trendy collection, reasonable price, good product finishing, comfortable shopping environment, and excellent services no matter after sales or while purchasing. Our first shop was located at Causeway Plaza Phase II with an area of 500 square feet. Nowadays Petite label is available at 8 wholly owned boutiques, which located in various large-scale shoppi
ng centers and occupied an area over 8,000 square feet. To achieve our goal, we built a strong team of fashion designers, merchandisers, sales, graphic designers, visual merchandisers, retail operation staff, administration staff, accounts and warehouse workers. Our fashion design and merchandising team works day by day to ensure that our products are distinctive in design and workmanship our price is reasonable. Thus, we encourage the transformation of management cultures, continuous training, knowledge and skill inculcation, and even having a positive mindset. The concept not only is applicable to our sales team, but also all our team members. In October 2005, Petite achieved the certificate of Quality Tourism Servies Scheme that implied our honor of success in shop management and staff training until today. To build Petite shop images, our brand building team works frequently with interior design house, contractors, professional photographers, top model agency and media. Creating not less than four seasonal images every year is our basic requirement. Besides, we keep frequent exposure via media, print ad and joint promotion program with related shopping arcades. At January 2008, Petite successfully cooperated with 3 Concepts and Wing Lung Bank to launch Petite + 3 Concepts Visa Card. The approach implied that Petite is being recognized in the market and is confidence to deal with the challenge in the coming future.
