08/08/2019
https://ezbox.com.hk/tips-to-start-building-your-brand-community/
Tips to Start Building Your Brand Community
You may have heard the idea of building a “brand community” recently. Although this idea may seem new, it has been around for a while—only becoming more and more popular in recent years. As competition continues to grow at an alarming rate, and various online stores continue to cut prices, the brand community has become a sustainable alternative to paid advertising.
When you focus on building your brand community, you can generate more repeat customers. These returnees are more likely to complete the purchase and share your store with friends. Now let’s learn how to build a brand community.
It’s not hard to build a community.
In fact, it only takes four steps: joining, engaging, sharing and package design
Join
The first phase of community building focuses on making customers part of your brand community. They do this by creating accounts in your store. This shows their commitment to your brand and lays the foundation for your emotional relationship with them. Anyone who joins your community may become a customer after a while, so fans who are not yet buyers are good for your brand.
Engage
When customers become members of your community, you need to motivate them to interact with your brand! When customers become members of your community, you need to motivate them to interact with your brand! Encouraging members to complete various actions, such as buying, leaving product reviews or participating in social media, is an excellent way to invest in building relationships with customers.
Share
A growing brand community makes the third and final stage the most important.
When you start to focus on your community and reduce your dependence on paid advertising, encouraging existing members to share your brand with others is the key to raising community awareness without exceeding your budget. Customers are more likely to trust their friends’ recommendations than any other source, so word-of-mouth recommendations are the most effective way to get new members.
Low-costs and wide awareness are vital to sharing communities. Recommendations of others will greatly encourage new members to join your community.
Package design
Packaging design Hong Kong are a new marketing tool that adds visual appeal to your products. Hence, whether you are shipping to clients or something to sell on internet, provide a variety of shapes, colors, materials, and sizes to help you brand each product that goes out of your door.
Although you can apply these three stages to your brand in many ways, rewards are certainly the most effective way. They not only allow you to motivate valuable actions at every stage of the community building process, but they also transform participation into opportunities for rewards.
1. Provide exclusive content
One of the best ways to attract customers’ attention is value-added marketing. Value-added marketing focuses on exceeding customer expectations and providing services beyond their requirements. This makes it a perfect tool for separating your brand from competitors and integrating brand information into customer lifestyle. This method can take many forms, including video clips and tutorials.
2. VIP
For customers, there are few things more exciting than the opportunity to become a VIP. This is why the world’s most famous brands have dominated the customer experience for years.
The VIP level introduces an interesting gameplay and re-engagement element for customers. For example, as customers change from ordinary customers to selected customers, they receive unique points and other bonuses. This not only improves the experience of each purchase but is also a very easy-to-understand system. This establishes long-term customer support, engages customers, and helps to build out the brand community.
3. Community Interaction Awards
Social media is a very effective way to engage your customers in your brand community. Not only that, but it’s also a powerful and useful tool for expanding your community without investing more resources into paid advertising or acquisition marketing.
Community interaction should be a key component even when it is uncertain how community members will respond. Some members actually participate every day—that’s a behavior they’re unlikely to do in the B2B arena.
This demonstrates the effectiveness of community interaction and building strong brand communities. By taking advantage of the behavior that customers have integrated into their daily lives, we can use social rewards to quickly and effectively deepen relationships.
4. Recommendation Scheme Awards
Many customers actually want to share their experiences with others.
Including recommendations as part of brand socialization is a simple decision. With so many customers excited about the idea, their recommendation rate has increased rapidly. Current customers are more likely than ever to invite new customers to join their communities, especially to receive valuable rewards.
Through a variety of different ways of sharing, customers can easily recommend their friends. In addition, the generous returns provided to both old and new customers quickly create value for both sides and make it easier for your brand to continue to develop.
如何建立你的品牌社區
您最近可能已經聽過建立“品牌社區”的想法。雖然這個想法可能看起來很新，但它在過去幾年中越來越受歡迎。 隨著競爭繼續以驚人的速度快速增長同時各類網店繼續削減價格，品牌社區成為付費廣告的可持續替代品。
當您專注於建立你的品牌社區時，您可以產生更多的回頭客。 這些回頭客更有可能完成購買後並與朋友分享您的商店。現在讓我們了解如何建立品牌社區。
建立社區其實並不難！
實際上只需要3個步驟：加入，參與，共享和包裝設計
加入
構建社區的第一階段著重於讓客戶成為您的品牌社區的一部分。 他們透過在您的商店中創建帳戶來實現。 這表明了對您品牌的承諾，為您與他們的感情關係奠定了基礎。任何人加入您的社區可能一段時間後成為客戶。 因此他們加入對你的品牌就是有益處。
參與
當客戶成為您社區的成員後，您需要多加激勵他們與您的品牌互動！ 如果您的客戶沒有參與，那麼很有可能表示他們沒有發現您的社區價值，並且你可能面臨他們離開和走去競爭對手的風險。鼓勵會員完成各種動作，例如購買，留下產品評論或參與社交媒體等等，這些都是投資於與客戶建立關係的好方法。
分享
一個不斷發展的品牌社區，使這第三個也是最後一個階段變得最為重要。
當您開始關注你的社區並減少對付費廣告的依賴時，鼓勵現有成員與他人分享您的品牌是提高社區意識的關鍵，而不會超出您的預算。 客戶比任何其他來源更有可能信任朋友的推薦，所以囗耳相傳的推薦成為獲得新會員的最有效方式。
低成本和廣泛的意識，推薦是分享社區的重要關鍵。 這樣可以大大鼓勵新成員加入你的社區。
包裝設計
包裝盒設計香港是一種新的營銷工具，可為您的產品增添視覺吸引力。 因此，無論您是向客戶發貨還是在互聯網上銷售產品，包裝盒定制都可以各種形狀，顏色，材料和尺寸，幫助您為每一個出門的產品打造品牌。
雖然您可以通過多種方式將這三個階段用於您的品牌，但獎勵肯定是最有效的方式。 它們不僅允許您在社區建設過程的每個階段激勵有價值的行動，而且還將參與轉變為獲得獎勵的機會。
1.提供獨家內容
吸引客戶注意力的最佳方式之一是增值營銷。 增值營銷的重點是超出客戶的期望，提供的服務超出了他們的要求。 這使其成為將品牌與競爭對手分離並將品牌信息融入客戶生活方式的完美工具。這種方法可以採用多種形式，包括視頻短片內容和教程。
2. VIP級別
對於客戶而言，有一些事情比成為VIP的機會更令人興奮。 這就是世界上各出名品牌多年來一直主導著客戶體驗的原因。
VIP等級為客戶引入了一個有趣的遊戲化和重新參與元素。 例如隨著顧客從普通客戶轉為特選客戶，他們會獲得特殊的積分和其他獎金。 這不僅提高了每次購買體驗，而且是一個非常容易被理解的系統。這確立了客戶長期的支持，使客戶參與並對品牌社區感興趣。
3. 社區互動獎勵
社交媒體是讓您客戶參與您品牌社區的一種非常有效方式。 不僅如此，它還是一個強大有用的工具，既可擴展您的社區範圍，而無需投入更多資源到付費廣告或收購營銷。
即使不確定社區成員會如何回應也應該將社區互動作為關鍵部分。 一些成員實際上每天都參與其中 – 這是他們在B2B領域上不太可能的行為。
這說明了社區互動與在建立強大的品牌社區方面的有效性。 通過利用客戶已經融入其日常生活的行為，我們能夠利用社交獎勵快速有效地加深關係。
4. 推薦計劃獎勵
許多客戶其實都希望可以與其他人分享他們的體驗。
將推薦作為品牌社交的一部分包含在內是一個簡單的決定。 有這麼多客戶對這個想法感到興奮，他們的推薦率迅速提高。 現在，現有客戶比以往任何時候都更容易邀請新客戶加入他們的社區，特別是獲得有價值的獎勵。
通過多種不同的分享方式，使客戶可以輕鬆推薦他們的朋友。 再加上為新老客戶提供的豐厚回報，迅速為雙方創造了價值，使你的品牌社交更容易繼續發展。
You may have heard the idea of building a “brand community” recently. Although this idea may seem new, it has been around for a while—only becoming more and more popular in recent years. As competition continues to grow at an alarming rate, and various online stores continue...
