02/07/2026
🏆 Exciting news from Tokyo!
We are absolutely thrilled to share that Team 6 — "Shichimi" — of the Japan Market Expansion Competition (JMEC) have been awarded 3rd Prize at the JMEC Awards Ceremony, held at the prestigious Tokyo American Club! 🎉
Their project? A full Japanese market strategy for Irish Dresden. This remarkable group of working students from across the globe — including Japan, the United States, Vietnam, Indonesia and beyond with backgrounds in consumer goods, fashion, graphic design and engineering — threw themselves into the challenge with extraordinary dedication, passion, and creativity. They interviewed distributors, visited retailers, analysed competitors, and delivered a report that has given us a genuine and actionable roadmap for developing Irish Dresden's business in Japan.
Before the ceremony, we were honoured to be hosted by Entreprise Ireland at Ireland House in Tokyo, where the team presented their research findings to us in person — a truly special occasion, and a proud moment for Irish craftsmanship on the world stage. 🇮🇪🇯🇵
What made this team truly special was their genuine love for our product and the lengths they went to in finding new and imaginative ways to bring Irish Dresden to Japanese customers.
To Corinn, Nagisa, Jocelline, Alexander, Toshihiko, Minh, and Kanna — thank you from the bottom of our hearts. We are determined to implement many of your recommendations — watch this space!
A sincere thank you also to JMEC Programme Director, Trond Varlid and the entire JMEC team for creating a programme that delivers such real and tangible results for companies like ours.
And finally, we would like to extend our warm gratitude to Limerick Enterprise Office for their generous support of this project. Initiatives like this simply would not be possible without the encouragement and support. 🙏
Perfection
