13/07/2026
We are currently on our way home from which was held in the La Tour Hotel in Milton Keynes. It’s the first ‘in person’ TrekWorld event since Covid, believe it or not and it was great to see all the team from Trek UK again.
As embargo’s are currently still in place we can’t share photos of the new product to come but, as usual, Trek have some pretty amazing bikes coming our way for model year 2027. These bikes begin coming into stock shortly and we’ll be able to share them with you as they arrive.
We got a huge surprise by being awarded the Customer Service Excellence award and the Retail Display award from Trek UK & Ireland GM Jim Poulson and Richard John, Sales Manager for Trek. Thanks to our local Trek manager Conor for taking the photo and to Gareth (extreme left) for being such fun to be around! These awards mean a lot to us and it was great to have David and Jamie on the trip with me as they are the ones doing all the work in the background. Thanks also to Darragh, Adam and Oliwier on the Altitude team for helping us to be the best we can be for our customers and to all our customers for continuing to support us.