10/03/2021
Misleading 90-Day Challenges
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Let’s talk about 90-day challenges, and how 90% of them are a waste of your time, effort, and money.
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The problem isn’t always the programs themselves, though. There are plenty of 90-day challenges that provide value & education, and can get you fantabulous results.
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My beef's with the marketing behind most challenges.
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See, many on ‘em prey on desperate people and say things like:
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“Get six-pack abs in just 90 days!”
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“Shred all your body fat in 12 weeks… just in time for summer!”
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Sounds enticing, right?
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And depending on your current state, those claims might be true. If you’re already lean, or just have 10-15 pounds of fat to lose, 90 days can be a realistic amount of time to see results.
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But if you’re hoping to lose 40+ pounds, or go from “fat to fit” in a mere 12 weeks, you’re only setting yourself up for failure…
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Truth is, transforming your body takes a LONG time.
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And even then, your results are meaningless unless you build a lifestyle around maintaining ‘em.
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So when people ask me “how long do you think it’ll take me to achieve my goals?”
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I usually say, “at least one year.”
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And that’s regardless of their starting point.
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Reason being, whether you have 10 or 100 pounds to lose, changing deeply-rooted unhealthy habits and negative self-talk is going to take more than 90 days.
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Here’s the good news ✅: You may not go from 30% + body fat to lean ‘n’ mean in 90 days, but you can make some awesome progress towards it!
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Just be smart about it…
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If you find a 90-day challenge that forces your to eliminate certain foods or do strenuously 2+ hour workouts 7 days per week….
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You’ll just be setting yourself up for struggle 90 days from now. Heck, you might just quit 30-40 days in...
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There’s nothing wrong with pushing yourself and being motivated by physical results...
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Just don’t let that motivation blind you from what really matters — which is making this whole health & fitness thingy an enjoyable lifestyle 💪🤪
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