K Cube Retail Private Limited

K Cube Retail Private Limited K Cube Retail works alongside retailers to setup, develop and implement customized solutions that address today's challenges and tomorrow's opportunities.

The retail world with its razor-thin margins and relentless big bets, trends and timing has never been a haven for the faint of heart. Add digital technology disruption, emerging market opportunities and changing consumer trends to put more variables in flux than ever before. We assist the retailers to setup, develop and grow their business, and in order for that we offer the following services :

1. Business Strategy
• High-level business idea conceptualization that include positioning, staffing levels, infrastructure requirements and approximate start-up capital needed to get up and running
• Business assessment (in case of existing business)
• Analysis of opportunities and risks
2. Omni-channel Retailing Strategy
• Location dynamics
• Target customers
• Positioning
• Visual strategy
• Product assortment
• Merchandising approach
3. Startup Assistance
• A to Z support through every step of the startup planning process to get you to launch—from a comprehensive business plan to brand development and inventory strategy.
4. Retail Marketing Strategy
• Brand growth opportunities
• Reinforcement of competitive advantage
• Branding & identity strategy and concepts
• Target customer alignment initiatives
• Retail merchandising opportunities
• Integration of marketing into retail layout & design
5. Growth Strategy
• High-level cost projections to help you get your arms around how much it may cost you to expand your footprint

K Cube Retail wishes you A Happy and Prosperous New Year.
11/01/2017

K Cube Retail wishes you A Happy and Prosperous New Year.

01/12/2016

Why Facebook is important for your Small Business

Small businesses are beginning to see the value that social media can add to their bottom line. There are more than 50 million business pages on Facebook, and they have a variety of features that businesses can use to interact with potential customers. They also have marketing tools that Facebook provides to help increase the awareness of their brand, and these businesses often become advertisers on Facebook. The social media company is taking advantage of this mutually beneficial relationship by launching new tools and handbooks that will help small businesses increase effective engagement with their consumers.

Not only is Facebook helping small business owners better manage their communications and retain their customers, but the tech company is also trying to help small businesses expand their consumer base on a global scale. As a result, Facebook has launched its “Lookalike Audience” tool to help businesses further increase the likelihood of these relationships by helping them find consumers in other countries that fit their target audience, allowing them to reach and advertise to people who might want their products. Other ways to improve engagement on Facebook include holding contests or giveaways, which will entice consumers to get involved with the business and help the business gain publicity.

The messaging feature can also help increase consumer engagement. In 2015, the amount of messages exchanged between businesses and consumers doubled. Previously, potential customers visiting a page for a business could see the average time it took for a business to respond to a consumer. Now, businesses are able to exercise more administrative control over their pages, which means that even if a business typically responds to a consumer’s message within a few hours, the administrator can change the setting to inform consumers that it usually responds within one day. This may be helpful and convenient for managing customer service and communications. Facebook is also debuting improved designs for inboxes and comments pages for administrators as well as providing more analytical tools, handbooks and demographic data on consumer behavior for businesses to use.

01/12/2016

pages for Small Business

It's becoming increasingly apparent that social media is here to stay, at least for the foreseeable future. Small business owners who use social networking sites effectively are able to promote their businesses in powerful ways.

One of the best ways to use social media for business is with a Facebook business page. Here are six reasons to create a page for your small business today.

1. page can teach you more about your target audience
Having a page for your business gives you a way to talk to and get direct feedback from your target audience. Think of it like an ongoing focus group. Your fans are there because they are aware of your company, and want to learn more. While they are certainly expecting to receive useful information from your page, you can also be collecting useful information from them through their participation.

Facebook Insights also provide useful information about your fans and their interactions on your page. As a microcosm of your target market, your Facebook fans can tell you a lot about what they want through their interaction, comments, and feedback.

2. A page gives you a chance to "humanize" your company
Social connections and genuine communication are integral parts of social media, and a page for your business gives you a unique opportunity to attach a face, name, and personality to your brand. While your page may be representative of your company, it also allows you to show the human side of your business through one-on-one conversations, personal tidbits, and non-business interaction.

Even if you automate parts of your social media activity, you can fit in a moderate amount of live, on-the-spot communication to create richer, more "human" relationships.

3. You can build a community on your page.
pages are excellent places to gather together your customers, prospects, and fans to provide reviews, share opinions, voice concerns and offer feedback. You can build a community on your page in a number of ways, including:
- Posting useful, relevant and interesting links
- Asking fans to contribute with comments
- Organizing contests and promotions
- Providing a place to leave reviews and other feedback
- Offering incentives for activity on the page

If the page you create for your business successfully brings people together, you can develop a loyal following that will continue to grow.

4. Facebook is good for search engine optimization (SEO).
Having a page for your small business can be an effective way to direct traffic to your business website and blog. Your posts, links, and other activity that are contained on your public page can also give you an SEO boost if they are indexed by search engines.

With the speed of social media and new weight being added to information shared through social channels, having a page that is filled with rich content that is relevant to your business can help you boost your search engine rankings.

5. Your competition may already have a page.
I wouldn't recommend taking action in any area of your business simply because your competition is doing it. However, when it comes to social media, not having a page or presence on other social networks can cost you opportunities, especially if your competition is using social media and using it well.

6 You can put your business in front of your clients and customers every day.
Perhaps one of the biggest benefits of having a page for your business is the ability to have status updates, shared links and videos, and other information appear in your fans' news feeds once they "like" your page.

With more than 750 million active Facebook users, an increasing number of consumers are using the site to find products, services, and brands to solve their everyday problems. Facebook and other social networks make it easy for potential customers to find you. And when they do, they are often more likely to remember your brand and share it with their own connections.

Ultimately, a branded page for your business can be a powerful way to expand your reach and increase awareness of your business online.

29/11/2016

How your business can avoid pitfalls on Facebook

Like every other marketing strategy, Facebook has a number of potential pitfalls for unwary or inexperienced users. With a little thought, you can avoid these.

Wasted time:
While Facebook is free to use, it takes time to keep your page up to date. If your marketing lacks focus, you can end up wasting a lot of time and seeing very little return. You need to develop a clear goal so that you know what you are trying to achieve with your page. You also need an efficient strategy to manage your Facebook presence and still meet the other demands of running your business.

Failing to update your page:
If you can't update your Facebook business page regularly, you shouldn't have one. If you establish a page and acquire friends, but then don't interact with them, you will actually reduce consumer confidence in your business. It's like inviting a group of friends to your house for a get-together, and then failing to show up yourself! Post regularly and let your customers see that you are interested, present and reliable.

If you do need to close your page for some reason, make sure to send a final message to let your friends know, and thank them for their past support.

Not responding to customers:
Once you establish a conversation with other Facebook users, you can't control what they say. Some of your customers or potential customers may use Facebook to:-
- comment on your business
- ask questions about your products or services
- complain about your business.

It's important to:-
- respond to any comments (for example, a simple 'thank you' for a customer compliment shows that you're listening and you're polite, and makes your customer feel valued and recognised)
- answer questions quickly (this demonstrates strong before-sales or after-sales service and builds your reputation as credible and reliable)
- respond to any complaints as soon as possible (whether it's to apologise, offer a solution, or put your side of the story).

Comments and questions left unanswered will make customers think that you don't care about them. Complaints left unanswered can turn into negative publicity that can damage your brand. Make sure you respond promptly so that you are managing your Facebook conversations.

Being absent from Facebook:
While there are potential pitfalls to using Facebook, there are also dangers in failing to have a page, especially if you are a high-profile business. Your business may be discussed on Facebook, positively or negatively, whether or not you participate in the conversation. Creating a page at least gives you the chance to promote positive views of your business and tell your side of the story.

29/11/2016

How Facebook works

Facebook lets individuals and businesses display information, pictures and videos, and communicate with each other. Facebook users can:-
- create a profile
- add other users as 'friends'
- exchange messages with friends
- view other users' profiles, either partially or in full (each Facebook user controls the privacy settings of their profile, deciding how much is visible to other users).

Anybody aged 13 years or over can register as a Facebook user. No special software is needed; you just visit the Facebook site and supply a name and email address. Users can access Facebook from a desktop or laptop computer, or from an internet-enabled mobile device (e.g. smartphone or tablet).

Profiles on Facebook:
To establish a profile, you need to join Facebook by supplying a real name and valid email address. Facebook will then take you through the process of filling out your profile.

Your profile is a quick summary of who you are and what your interests are. It's generally a good idea to also include a photograph with your profile. Using your profile, you can connect to friends, family, co-workers and others who share your interests. Profiles are for individuals and not for business identities. If you want to promote your business, you need to create a page.

Groups on Facebook:
Once you create a profile, you can also join Facebook groups that are based on shared interests and experiences. Popular groups include:-
- past or present students from a particular school or university
- past or present staff from a particular workplace
- people with an interest in a particular activity or issue (e.g. a certain sport, hobby, or social or political cause) - people who are fans of a particular celebrity, band, TV show or similar.
- Facebook users can also organise their friends into groups - for example, 'My running team', 'Family', 'Business contacts', and so on.

Pages on Facebook:
You can create a page for your business, place, company, organisation, brand, or product, in order to connect with your customers. Public figures and celebrities also create pages to connect with their fans.

Connecting on Facebook:
Most Facebook users use the site to interact with their Facebook friends. You can:
- post status updates on the section of your profile known as your 'timeline' (an update can be some text, a photo, a video, a link to a website, or a 'check in' at a particular location)
- post messages or share content on your friends' walls use Facebook's private messaging function, which lets you exchange messages with selected friends.

You can communicate in real time if your friends are online, or leave a private message for someone when they log back in.

Advertising on Facebook:
If you have a Facebook account, you can pay to create an advertisement or sponsor a story that will appear to Facebook users who may be receptive to your message.

29/11/2016

Tips for successful marketing through Facebook

To market your business successfully on Facebook, you need to understand Facebook's unique opportunities, and how it differs from other media. Just as you wouldn't run a radio ad on television, you shouldn't market on Facebook the way you'd market in a magazine or on your website.

Don't use Facebook for the 'hard sell':
People regard Facebook as a fun social space where they chat to friends, check out photos and videos, and relax. You need to join conversations and become part of a community, rather than being a business 'outsider' who tries to sell aggressively.

Hard-sell tactics - such as using advertising slogans, posting repeatedly about a particular product or service, or providing lists of products and prices in isolation from any related conversation - will result in other users 'unfollowing' you. They may even post negative comments about your business.

Have a clear goal and strategy:
It's important to have a clear goal for using Facebook, and a strategy to achieve that goal. For example, a coffee shop might decide that its goal is to increase sales generated by Facebook by 10% in the next 6 months. Their strategy could include:-
- creating a post every morning featuring a special of the day, using a coupon code so that the sale can be tracked to Facebook
posting a daily photo featuring a customer who is its 'Coffee King or Queen' of the day
- encouraging users to post their own photos of them enjoying a coffee.

Setting a goal and strategy gives you direction for your Facebook marketing and a way to measure your success.

Create a human voice for your business:
Facebook users like to talk to other people - not to an impersonal business. Whoever manages your page must be able to write in a voice that sounds real and likeable, using a style that suits your business. They also need permission to express things in their own words, not in the company's jargon or 'official line'.

Post regularly:
Unlike traditional media (such as magazines or television), or other online media (such as web pages), social media are built around frequent updates.

Statistics show that around 50% of all Facebook users check their page at least once a day, and they need to see that you are regularly posting new material. Some guides recommend posting at least once a day, but the core principles are to post when you have interesting content, and to judge how often your audience wants to hear from you.

Encourage comments and reply quickly:
Encourage other Facebook users to respond to your posts or to post their own comments about your business or a topic that's of interest to them and you. When they do post, respond quickly - within 24 hours is best. Failing to respond will weaken your Facebook friends' willingness to engage with you, and they will gradually drift away.

Use pictures and videos:
Pictures and videos are a major element of Facebook's appeal. Use them frequently to keep your friends engaged and entertained. For example:-
- a clothing retailer could post photos of new stock as it arrives
- an architect or builder could post day-by-day pictures of a house under renovation
- a personal trainer could post an instructional video of how to do a particular exercise.

Get interactive with offers, contests, games, surveys, etc. People like it when Facebook is fun, and when it delivers something that they can't get any other way.

Research shows that discounts and giveaways are the most popular reason for a customer to follow a business's page. Likewise, contests and games can be used to liven up your page.

Facebook can also be used to distribute customer surveys. If you do this, make sure that you keep surveys short, and provide a survey link that users can easily click, ignore or share with their friends.

Nurture your relationships:
It takes time to build good relationships with other Facebook users, so be patient. Engage sincerely in conversations, provide useful content, and develop rewards for loyal customers to help foster positive relationships.

Promote your page:
If you have a page, promote it throughout your business so that your social media works hand-in-hand with more traditional marketing methods. Provide your Facebook address on your letterhead, business card and website, in store, in advertisements, and in your email signature.

Use Facebook Insights to learn more about your customers:
Facebook Insights can tell you more about the people who choose to like your page. Once you know your Facebook friends' characteristics, you can tailor your posts and offers to meet their needs and interests.

For example, if you're a book store that caters to customers of all ages, but most of your Facebook friends are aged 18-25 years, your Facebook offers might concentrate on books suitable for that age group (while your in-store offers are broader). Or, if you're an online seller who never meets your customers, you might be able to get a clearer picture of what they think and feel by reviewing their interests, ages and locations on Facebook.

29/11/2016

Benefits of Facebook for small business

A page has many potential benefits for your business. While some of these benefits are similar to having a website, a number are unique to Facebook. Combined, the benefits listed below can lead to increased sales and profits for your business.

Facebook is a low-cost marketing strategy:
Marketing activities that would cost thousands of dollars through other channels can be used on Facebook for a fraction of the cost. This makes it ideal for small to medium businesses with a limited marketing budget. Larger businesses can also trial marketing concepts and themes through Facebook before committing to bigger campaigns.

Share basic information about your business:
Your page is a place where you can publicise your business name, address and contact details, and briefly describe your products and services. You can also talk about your staff, history, or any other aspect of your business that is likely to attract other Facebook users and create interest in what you do.

Share pictures and videos from your business:
As well as allowing you to post text, Facebook lets you upload pictures and videos from your business. This can be a powerful way to communicate with customers and potential customers, allowing them to see your product or service without having to visit your premises.

Facebook also allows users to 'tag' photos to indicate if a Facebook friend appears in them. This function can be used to promote your business. For example, a tour operator could post a photo on their page of a group going whitewater rafting, then invite each participant to tag their image in the photo. Each tagged image will show up as an update on the participant's Facebook account, where their friends will see it too. This increases the level of interest in the picture, and your business.

If you do decide to use tagging, be careful. It can be a privacy issue, and some Facebook users are sensitive about being tagged in photographs. For this reason, it is better to ask participants to do the tagging, rather than doing it on their behalf.

Talk to existing and potential customers:
You can use Facebook to 'talk' to existing and potential customers by posting and receiving messages. But don't use Facebook to aggressively promote your products or services. You'll have much greater success if you share information related to your business that is actually useful or interesting to other users. This increases your credibility and promotes your business by building long-term relationships with other users. For example, a veterinarian could post tips for looking after pets, timing them according to when particular health issues arise (e.g. ticks in summer).

You should also listen as much as you talk. Paying attention to what the market thinks about your business, your industry, a product or a marketing campaign can provide valuable insights.

Provide customer support:
Customers can post after-sales questions on your Facebook wall, and your staff can answer them there. This is often more efficient than staff answering phone calls, and allows other customers to read common questions and answers without having to approach you individually.

Raise brand awareness and promote positive word-of-mouth:
You can increase your business's profile on Facebook by encouraging existing and potential customers to click the 'Like' button on your page. Once they like your page, your customers will receive your updates on their wall, where their friends will also see them. This helps to build awareness of your business, and to associate your friends with your brand. Customers can also post positive messages about your products or services, shared on their walls for all their friends to see.

Facebook can steer traffic to your website:
You can include a link to your website on your page. Indeed, many businesses report that the greatest benefit of Facebook is the extra traffic that it steers to their site. Visitors who come to the website can be exposed to stronger marketing messages and, often, the option of buying goods and services.

Customers who come to your website from Facebook are likely to be more receptive than the average visitor, because they already know something about your business and were motivated to click the website link.

Targeted advertising:
Facebook can analyse all the information that millions of users enter into their profiles. As the owner of a business page, you can pay to use this information to deliver targeted advertising to a specific group.

For example, an outdoor store could use Facebook to calculate how many men over a certain age in a certain city have listed 'fishing' as an interest. Then they could develop an ad for new fishing lures, and pay for it to appear only on the pages of those people. (Ads appear on the right-hand side pages in Facebook.)

Offer deals through Facebook Places:
Facebook Places allows users to 'check in' on mobile devices at a particular place, so that their friends can see their location on Facebook. Facebook Places also identifies popular places close to where a user checks in.

Businesses can use Facebook Places so that when a user checks in to a neighbourhood, street or business, they receive a list of nearby businesses offering deals (e.g. discounts, freebies, loyalty rewards).

Only pages that have been listed as a Company and Organisation or a Local Business in the category set up can add a location.

28/11/2016

How Can Facebook Help My Business?

Facebook®, a social networking website has gained popularity as an online tool to help market small businesses. Accessible via the Web or the latest generation of smart cell phones and Tablets, Facebook's mission is to give people the power to share ideas and make the world more open and connected.

Because of the large number of users visiting this social platform, many small businesses have turned to Facebook as a way to connect to potential customers. This can be done with a Facebook Fan page.

A Facebook Fan Pages' audience consists of "Fans." These are the Facebook users who have elected to ‘Become A Fan' of your business in order to receive updates about your business. The updates show up on that Facebook user's "wall" (a wall is a Facebook user's profile page) as they are added to the Fan Page. Many popular business Fan pages, including Victoria's Secret®, Toyota®, and Starbucks®, have thousands or tens of thousands of users who display Fan page updates on their walls.

Determining exactly how you might want to use Facebook for your business is the first step to take. A plan should be in place before you even set up an account.

Should I Use Facebook for My Business?
There is no hard and fast answer as to whether a business should be on Facebook. Consider the following and then decide whether this tool is right for you:

1. Upkeep: Setting up a Facebook account "just to be on it" is not useful. Social media is a continuous process that requires regular attention. Think of it as starting a conversation with your customers and "friends" of your customers. You don't want to just "go quiet" mid conversation. You will not attract new visitors or keep your current Fans coming back if you don't keep your Facebook Fan Page updated on a regular basis.

2. Time: Once you decide to use Facebook as a marketing platform, another consideration is how much time you should spend making the most of this marketing tool. Though it can be a useful tool, generating fresh content and keeping the page updated can be time consuming.

3. Fresh Content: Keeping your page updated with fresh, original content will keep your current Fans coming back and can also attract new Fans: Your updates will be visible to their friends and family on your Fan's wall and may entice them to visit your site and also become a Fan.

4. Monitoring the Discussion: You will also need to be able to monitor your wall and discussion boards to address and feedback your Fans are posting to your page. Unaddressed or unnoticed issues can create more of a headache and is something you will need monitor consistently and be able to respond quickly.

5. Fan = Customer? Businesses should also be aware that a Fan doesn't equal an active customer. Many people who become Fans of a page are simply saying, "I like this." Facebook Fans don't necessarily interact with the company more or increase their level of spend.

6. Strategy: For Facebook to make sense for your business, you should target a specific goal that's relatable to your business strategy. Such a goal might be, "I want to increase revenue by 15% in 25-34 year olds." Then you could decide whether Facebook is one of the right platforms to reach your business demographic or if you should be spending your marketing efforts elsewhere.

28/11/2016

Promoting Your Small Business on Facebook

Small business owners can’t afford to ignore Facebook.

Nearly all consumers use the Web to search for local businesses – and most of them are on Facebook. The website is the biggest social networking platform in the world by far, with more than a billion active users. Meanwhile, the social media giant is steadily rolling out features to help users find small businesses, while helping small businesses connect with potential new customers.

A good Facebook presence can help you engage your fans and grow your business. But with so many ways to promote your business on Facebook, it’s hard to know where to start.

This is where we help you to promote your business using Facebook platform...

28/11/2016

We provide free consultancy services for selling products or services through Facebook, Instagram and Whatsapp.

Pls. contact us at [email protected] for any support...

Regards,

17/11/2016

We offer free consultancy and support in setting up small or home business using Social Media namely Facebook, Instagram and Whatsapp.

Pls. contact us asap to avail the offer.

Out first successful project fotos - Essential Stores by Vibrant Minds.
17/11/2016

Out first successful project fotos - Essential Stores by Vibrant Minds.

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Chennai
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