The products are healthy and more nutritious and all segments of the society are our target market. AKALPITA is a retail outlet for organic products, which include groceries, vegetables and fruits. Organic products enjoy a niche market in society. It is a well known fact the world over that, organic products have an edge over inorganic products. Organic products are free from usage of chemical fer
tilizers and pesticides. Intake of Organic food is very healthy for people of all ages- however, we are targeting women of all ages, since they decide on the health value of the family and the food products basing on their budget. Our shop is situated in T.Nagar and we are able to draw interested customers not only from T.Nagar, but also adjoining areas like Nungambakkam, Mahalingapuram, Kodambakkam, West Mambalam and other parts of the city. AKALPITA is a Sanskrit word-Kalpita in Sanskrit means imaginary or artificial-Akalpita means not imaginary or artificial and therefore NATURAL-defining ORGANIC.