The IRA Story

01/01/2018

A new year, a new start, a new style! This 2018, our only resolution is to inspire more and more women to look good, feel good and do good!

On this note, IRA presents 'THE WOMAN' series! Walk in to our store for an experience or even shop online, but we wish you all to be the woman of change.

Cheers to all the women who motivate everyday in every way!

www.irasareestore.com

12/12/2017

Pulling off an event is a lot of fun, but also a lot of work. Right from ensuring that your guests are having a good time, to the entertainment, to the complete planning - it's a task! That's where our superwoman, Raghini Muralidharan comes in. We caught up with her in her office space, Renaissance Event Management, a leading event management company in Chennai. Be it a wedding, a corporate party or even a TV show, she delivers nothing less than perfection and creates lasting memories. Work apart, Raghini gives back to the society with her PEACE organisation, by creating awareness of a child-safe environment.

Passionate. Committed. CREATOR OF A BETTER FUTURE.

Raghini looking gorgeous in our Soft Silk collection.

www.irasareestore.com

27/11/2017

Beauty is something that exists in people's souls and the work they do. We celebrate such women of confidence who make everything around them colourful and positive. We caught up with Gowri Adappa, architect and co-founder of the firm - A Design Co. Her unique style and her passion towards creating the perfect space is reflected in every corner of her office space. We loved every bit of our afternoon with Gowri; right from silly jokes, to talking shop to posing for our camera.
Suave. Confident. DETAILED TO PERFECTION

Gowri looking gorgeous in our limited designer Matka Silk collection.

www.irasareestore.com

20/10/2017

An aura of calmness and positivity envelops us as we have a tête-à-tête with Swarpreet. A former Auroville resident, tells us about how life is enjoyed best when everything around us is simple. On moving to Chennai, she has started her own range of handmade soaps and candles under the brand name, 'Tamyra'. Away from the rat race, she enjoys life and spreads her radiance around!
Holistic. Natural. TRULY ARTISANAL

Swarpreet looking gorgeous in our breezy Kota collection.

www.irasareestore.com

18/10/2017

Right on time for Diwali, we bring to you our breezy Kota collection with timeless floral embroidery! We capture the nostalgia of the intricate and beautiful thread work of the saris in your mother's wardrobe.

Wishing you all a safe and happy Diwali!

www.irasareestore.com

05/10/2017

This Diwali, we are taking you up North! Be it prints that can take you from work to party mode, fabrics that add comfort and style, there's plenty to inspire. We bring to you our signature Tussar Silk collection to add more cheer and fun to your wardrobe.

28/09/2017

As we wait for our muse, Sanchana natarajan - sanju mohan, aka Sanju, we cant help but wonder if she's like Divya, the character she portrays in 'As I'm Suffering from Kadhal'. A breeze of chirpiness hits us as she walks in to our store lifting the mood instantly. From being a choreographer to a model and now and actor, Sanju is the perfect balance of both worlds. Simple, down to earth, fun and yet when it came down to business, the perfect professional. So much to say that we're now suffering from Kadhal.

Quirky. Happy-go-lucky. WOMAN OF ACTION.

Sanchana looking drop dead gorgeous in our signature Matka Silk collection.

www.irasareestore.com

21/09/2017

It is said that beauty lies in the eye of the beholder. Presenting our packaging with lots of love to you. Our wrapping is done with sheer gold fabric, ribbons and a personalised card!
After all, it's what on the outside that counts in this case.
www.irasareestore.com

20/09/2017

IT'S ALL ABOUT CONTRAST!
Pop colours, Sequinned Palloos and Dancing Jhumkis. These could be a few of your work companions!
IRA presents 'Know Your Wear'. Come experience the magic of the Matka Silk.

www.irasareestore.com

P.S. This is your space, come on over!

18/09/2017

From a dream to visualization, from a concept to realization, from an awakening to ex*****on, Swaroopa is steadfast with an insatiable appetite, taking her business – a leadership search firm, from Hyderabad to the world. It all began with a spark and it has been burning for the past 10 years. It exposes a success that has crossed stages, boundaries and barriers. For her, the world is full of opportunities.


Focused. Go-getter. IN PURSUIT OF PASSION

Swaroopa Gorantla looking gorgeous in our signature Matka Silk Saree

www.irasareestore.com

17/09/2017

From the beginning, nature has been our muse, inspiring us in our pursuit of timeless handlooms and welcoming clients to experience our store. We thank fashion designer, Prabha Narasimhan for having inaugrated our 'Song of the Loom', Navratri collection.
www.irasareestore.com

12/09/2017

As we walk into Amrita, a bespoke bridal boutique, we are awed by the hustle and bustle around us. The sounds of the embroidery needles piercing into the fabric to create flawless designs and that of the tailoring machines to create chic garments welcomed us. Sitting amidst all this design, colour and fabric is Prabha Narasimhan, the face of Amrita. Her flair for art and style has definitely made her the queen of blouses. Earlier, we used to match blouses to saris, but thanks to Prabha’s eclectic designs her clients now match their saris to her blouses!

You know for sure when you walk into Amrita, you definitely walk out uber stylish.

www.irasareestore.com

From being a part of the travel industry, why the switch to the fashion industry? My passion for textures, fabric, weaves, style and clothing per se was inherent- something close to my heart for many many years.