12/10/2012
Mr H. L. Passi, Vice President, Sales and Marketing, RED Solutions Pvt. Ltd.
Mr H. L. Passi is the Vice President, Sales and Marketing at RED Solutions Pvt. Ltd. He joined the company right from the inception and is currently heading its Sales and Marketing.
Mr Passi has in-depth knowledge and understanding of the field, with more than 30 years of experience in Sales, Marketing and Operations. Prior to joining RED, Mr Passi was heading the Sales and Marketing of IRPPL (International Recreation Parks Pvt. Ltd.), the company that owns The Great India Place and Worlds of Wonder, Noida. Mr Passi was an integral part of the team at IRPPL that was responsible for generation of the highest footfall in any mall in India. During the brief period of recession in 2008, the team managed to hold all the brands and retailers. Also the team was successful to introduce Electronic Zone with all the major electronic brands in The Great India Place Mall, Noida.
An eminent industry professional, over the years Mr Passi has worked with many prestigious companies like Videocon International Ltd, BPL India Ltd, Bajaj Electricals Ltd., DCM Group, etc.
In 1993, he joined Videocon International Ltd. as Assistant General Manager and under his leadership Videocon became the ‘Number One’ Television brand in North India in less than two years.
Mr Passi was responsible for successful launch of BPL Television in North India (including distribution network with 16 branches and recruitment of 300 new recruits).
Mr Passi completed his graduation (B.Sc) from Punjab University and MBA in Marketing from IGNOU. He has completed his post-graduate diploma in Business Management from Institute of Commercial Practice, Delhi Administration.
