PYNK ‘N’ BLUE – A women enterprise and a multibrand store for your cosmetics, skincare, haircare and perfume needs. Now let’s talk about PYNK ‘N’ BLUE story…who we are and what are we doing in Gorakhpur and why? These questions, till now, nobody else would have bothered to answer in gorakhpur, but we will because IT MATTERS… it tells the ‘purpose’ of our business and ‘value’ by which our business
is driven…
Let’s start with the PURPOSE and WHAT problem are we trying to solve?
1. Shahnaz Husain’s article on DNA talks about problem of fake cosmetic products in India and these fake products are being consumed by all of us on daily basis, isn’t it? We all know about skin damages and problems created by fake products; we all have faced it at some point in time – do you agree?
2. Second point, have you thought of your shopping experience when you buy your cosmetics, skincare or even perfumes; I don’t know about you, but I always get the feel that I am buying these products from a general store rather than buying from a specialised cosmetic, skincare & perfume store – do you agree? I am sure, above 2 points are just not my thoughts but most of you also feel so, isn’t it? And, exactly that is why we are here to address these two points. At PYNK ‘N’ BLUE – For us, more than anything else, you and your skin matters the most; and therefore we are committed to serve you and everyone ONLY with authentic, genuine and original products; and we promise to give you a specialized shopping experience where everything is displayed to you, you can see it yourself, read it, feel it, apply it and buy only if you are convinced. In latest industry term, it is ‘experiential buying’, and that is what we are committed to give you. and why Gorakhpur? We, PYNK ‘N’ BLUE, are bunch MBAs, Fashion Designer and Patent holder and above all, we are GORAKHPURIAS like you. We
- roamed around the world and worked in US (Chicago), London and many other places…
- studied at University of Oxford (UK), at Pune and at NCR
- Have Patent for Govt of India
Now, the question is, what are we doing in Gorakhpur? Believe me, even so many of our family and friends are asking us the same question; But, with PYNK ‘N’ BLUE, we are trying to give back to the place which has given us just so much that is, Gorakhpur. We want to serve Gorakhpur and people around with authentic, original and genuine products and get-away with problem of fake products and give people around a real buying experience, and that is our way to give back to our beloved Gorakhpur and that is what matters! At PYNK ‘N’ BLUE, our core values are:
- We care for our customers most even more than our business, and we mean it!
- We firmly believe in women empowerment (PYNK ‘N’ BLUE is operated mostly by women)
- We treat everyone (including our employees) fairly, respectfully and equally
