09/08/2026
When the brief is ISPL, even the packaging had to play the game.
This box wasn’t just designed to hold the pieces, every element inside it had to have its own place.
We worked around multiple custom-cut inserts, shaping each cavity to fit the components perfectly. From the silhouettes to the smallest circular cut-outs, everything was measured, mapped and built into the box so that nothing felt randomly placed.
Because sometimes, the magic in packaging isn’t what you see first.
It’s in the details you only notice when you open the box.
The fit. The finish. The precision.
And that little feeling of “oh, this was made specifically for this.”
For ISPL Season 3, we wanted the unboxing to feel like stepping onto the field …. bold, playful and completely considered.
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