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Ariel India

Ariel is the world’s leading detergent and epitomizes ‘stain removal’. For more information, visit http://www.ariel.in/
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Introduced in India in 1991, Ariel has continuously led other detergents in product innovation. Ariel contains safe ingredients for normal fabrics and skin under recommended usage conditions for laundry and meets the Company’s stringent human and environmental safety standards. It was the first to bring the ‘compact detergent’ technology in India.

• Ariel was launched in India in 1991

• Created many of the categories in India:

– Compact detergent
– Sachets
– Promotions on bars (extra grammage)

• Being the category pioneer and innovation leader, Ariel has always
kept up its positioning and imagery via various initiatives and
consumer relevant benefits:

– Tough stain removal: Sweat, grease, milk tea, turmeric
– Ease of removal: Cleans in soak itself
– Step reduction: No need to scrub
– 24-Hr long-lasting Fragrance
– Retaining shine on clothes even after multiple washes
– Superior cleaning in the same soak even on the 2nd load
– Prevents stains from setting in

09/09/2026

Post caption: Lemons have places to be. Why make them work so hard on laundry? Stay tuned!

07/09/2026

Looks like a lemon has been putting in a little too much effort. Stay tuned!

05/09/2026

Even the smallest corrections can make a big difference. Here’s to those who taught us to get it right.
Happy Teachers’ Day!

04/09/2026

A little squeeze. A lot of scrubbing. Sounds familiar?

Stay tuned!

28/08/2026

Some bonds are made to last through every challenge. This Raksha Bandhan, let’s celebrate the one that’s made to keep tough stains away.

26/08/2026

Enjoy every serving, every moment and every bit of the celebration. Leave the stain worries to Ariel. Happy Onam!

17/08/2026

No scrubbing. No rubbing. Just letting Ariel handle the stains? Now, that’s kinda chic!

15/08/2026

Leave tough stains to Ariel and enjoy the freedom from worrying about them. Wishing you a Happy Independence Day!

14/08/2026

You spotted the stains here. Ariel Power Gel spots the ones on your clothes, and removes them in 1 wash.

12/08/2026

Dried stains don’t have to mean extra effort. Ariel Power Gel is made to remove them in one wash, so laundry stays simple.

Address

Mumbai
400099

Website

http://ariel.in/

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