13/03/2018
The Confederation of Women Entrepreneurs (COWE), Telangana organized a seminar on "Digitizing of MSMEs & Digital Marketing”.
Ms.Aradhana, the Co-founder & Marketing Head of O2Onow was part of the panel discussion. She insisted on the need for digital marketing for the MSME’s and strengthening customer engagement. She also expressed concern regarding how data tracking was absent among the MSMEs. The role of analytics in constantly assessing one’s market presence should be taken up seriously.
Digital strategy for a business has never been more important. SMEs are at a huge advantage by getting the required support from the Government and its efforts in bridging the digital gaps through its various workshops and programs with the help of industry players. O2Onow has been working with Govt. of Telangana and other MSME Associations over the last few months in Hyderabad.