Sahrudaya Foods

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Sahrudaya Foods Tasty Rural Snacks | NO Sugar NO Maida | NO Preservatives | Social Organization for rural Mothers

07/08/2026

The journey of Sahrudaya has only just begun.

We're on a mission to revive the forgotten foods of Indian villages. For us, it's never been just about nutrition or eating healthy. It's about preserving a way of life.

Every snack we create is inspired by a region, its traditions, and the crops that naturally thrive there. By celebrating local ingredients and age-old recipes, we're also supporting local farmers, preserving biodiversity, and keeping India's rich food heritage alive.

We believe the future of food isn't built by inventing more—it is built by remembering what we've always had. A future that is rooted in tradition, connected to our ecosystems, and sustainable for generations to come.

This is just the beginning.

Thanks for creating this beautiful video. Watch full video on Youtube: https://www.youtube.com/watch?v=4F4rKfDdMn0

04/08/2026

Reviews and feedback play a very important role when you're building a D2C brand. ❤️

They don't just help customers understand what the product is like—they also build trust. They reassure people that real customers exist, the website is genuine, and they won't get spammed or scammed.

When we first got listed on Amazon and other marketplaces, almost every mentor and account manager told us the same thing: "Get reviews." Whether that meant paid reviews or asking friends to place an order and leave feedback, it was considered almost compulsory.

When we launched our own website, it was the same story. Many people were hesitant to order because, with so many scams online, they weren't sure if we were a genuine brand.

We did ask a few friends to leave reviews in the beginning, but very soon we realised it didn't feel right. It sounded fake. So we removed them and decided to wait. 🙏

About three months after launch, something beautiful started happening. People began sharing their experiences on their own. They recommended us to friends and family, posted about us on Instagram, sent us WhatsApp messages, and left reviews on our website. 💚

Today, we know that 1 in every 5 customers comes back to order again, and around 1 in every 30 customers takes the time to share their feedback. That means the world to us.

We still need to build a better system to collect and organise reviews more efficiently, but we're incredibly grateful that we've already received 100+ genuine feedbacks across our website, WhatsApp, and Instagram. 🌿

And nothing makes us happier than reading messages from customers saying, "My kids have been enjoying the chikkis." ❤️

To everyone who has ever taken a minute to write a review, send a message, or recommend us to someone else—thank you. You've helped build Sahrudaya's trust, one honest feedback at a time. 🤍

03/08/2026

Every new taste is an introduction to a new culture.

The more flavours and textures our children experience, the more curious and open they become about food.

One of those flavours is **moringa leaves**—packed with nutrition, yet known for their earthy taste.

In the villages of Maharashtra, people have been turning moringa into delicious chikkis for generations. We brought that tradition back in a way kids actually enjoy.

Introduce your child to a new flavour, a new story, and a healthier snack.

Order your Moringa Chikki today. 🌿💚

16/07/2026

The story of Sahrudaya didn't begin in a factory or a boardroom. It began on the roads leading to villages.

For months, I travelled across villages, tasting traditional recipes, sitting with mothers and grandmothers, and learning not just *what* they made, but *why* they made it that way. Every recipe carried generations of knowledge—about nutrition, preservation, local ingredients, and balance. It wasn't just culture. It was science passed down through practice.

Growing up, I watched my mother, a working woman, face the same dilemma every day. She wanted to feed herself and our family something wholesome, but convenience often meant choosing packaged foods she knew weren't the healthiest. She would often say, "Your grandmother always had a dabba full of homemade snacks."

That thought stayed with me.

Everything changed when I spent a year living in a village. I saw women who had been making these foods since childhood. They effortlessly prepared millet-based snacks, gluten-free crackers, traditional laddoos, and seasonal recipes using local ingredients—without preservatives or refined flours. For them, this wasn't a business. It was everyday life.

That's when I realized the real gap wasn't that India had forgotten how to make good food. The gap was that the women who knew how to make it and the women who wanted to eat it lived in completely different worlds.

Sahrudaya was born to connect these two worlds.

One side has incredible traditional knowledge. The other side is searching for food they can genuinely trust. Our job is to bring them together—creating clean, authentic foods while building sustainable livelihoods for rural women.

Every product we make carries a story, a tradition, and the hands of the women who have kept these recipes alive for generations.

07/07/2026

It took 3 years to get this bar into the market!

Making a bar/chikki with just jaggery is a challenge in itself🙇

Jaggery being hygroscopic attracts moisture and makes the bar very soft! And ruins the texture!

And the hero, Moringa, rich in vitamin C, gets very unstable when exposed to heat, air and light.

And when we were sampling, everyone mentioned how the bars or chikkis stick or get stuck in one's teeth!

And we experimented
changed our packaging
Designed new SOPs
And finally we got it right this time❤️

03/07/2026

A 500-year-old recipe is on the menu. 🌾

We're excited to bring GaaRelu to Mauji, Pune.

Also known as Chekkalu, Nippattu, and Thattai, GaaRelu is a traditional South Indian rice cracker made with 12 honest ingredients. At Sahrudaya, we prepare it using native Indrayani rice from the farms of Maval.

From the classic crunch to our Dahi Achaari OG GaaRelu, GaaRelu Platter, and GaaRelu Meets Italian Salsa, come experience a regional favourite reimagined.

As our founder Kalyani says, "It's a whole South Indian thali in one chip!" ❤️

📍 Now serving at Mauji, Pune.

30/06/2026

Moringa Nutty Bars were being made even before the energy bar category existed! ❤️

Do you consume energy/protein bars regularly?

18/06/2026

**Jyoti Tai 🎇**

She dropped out of school. She can barely read or write, even in her native language.

Yet today, she independently manages Sahrudaya's entire packing department.

From packing D2C orders to handling retail dispatches, bulk shipments, inventory coordination, and shipping logistics—she ensures every order reaches the right place, at the right time.

What many see as "just packing" is actually a complex operation that requires discipline, ownership, and attention to detail.

Watching Jyoti Tai grow into this role reminds us that capability is not defined by degrees or certificates. Sometimes, all it takes is an opportunity, trust, and the willingness to learn.

Women like her are the backbone of Sahrudaya. ❤️
!

15/06/2026

Have you ever tried Dahi and Chiwra☘️

Address

Talegaon Dabhade
Pune
410506

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