Homegrown by Alterego

Homegrown by Alterego Homegrown by Alterego is a clothing label that designs hip, edgy apparel using hand-woven fabrics and

We, at Homegrown by AlterEgo, take immense pride in the rich history and culture of our country and hope to invoke the same pride in the youth of this country. We are dedicated to using only hand-woven fabrics, organic dyes and local crafts to manufacture our products. We source the fabrics and supervise the printing at the grass roots level to ensure that we deliver absolutely natural, organic an

d chemical free products.

‘Alter ego’ means ‘second self’. We truly believe that each citizen of this country is an Indian at heart, no matter where they are. Through our products, we hope to strike a chord with today’s generation and reconnect them with their roots. We craft eclectic apparel that are the perfect blend of traditional and modern, to demonstrate the versatility of age-old Indian techniques and crafts. We aim to create products that will appeal to today’s global citizen, and help them rediscover their alter ego. We select the artisans personally, by travelling to different parts of India, hence promising genuine products of superior quality only. We have tried to integrate our love for travel and gaining new experiences with our commitment to deliver the best quality products our country can create.

Quiet luxury, minimal yet charming dresses by Alterego!
24/06/2026

Quiet luxury, minimal yet charming dresses by Alterego!

Elevated basics by Alterego ☀
22/06/2026

Elevated basics by Alterego ☀

Loving the shaded, shapes and prints | How you feel ease and calmness even at just looking at these 🌸
19/06/2026

Loving the shaded, shapes and prints | How you feel ease and calmness even at just looking at these 🌸

Texture, fit and details that speak elegance 🤍
18/06/2026

Texture, fit and details that speak elegance 🤍

17/06/2026
12/06/2026

Silhouettes and fabrics that feel effortless and comfortable!

Plaids and line | Summer in candy shades with tropical details that is handcrafted 🌼
10/06/2026

Plaids and line | Summer in candy shades with tropical details that is handcrafted 🌼

Prints, Precision & Pure fabrics ~ Crafted carefully!
09/06/2026

Prints, Precision & Pure fabrics ~ Crafted carefully!

Most loved silhouette from ‘Paloma Sunset’ 🌼
08/06/2026

Most loved silhouette from ‘Paloma Sunset’ 🌼

Because it's already a Bestseller! Which is your favourite shade?
06/06/2026

Because it's already a Bestseller! Which is your favourite shade?

Address

A604 Bhadralok Towers, Old Padra Road, Near Tube Company
Vadodara
390020

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm

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