Homegrown by Alterego

Homegrown by Alterego Homegrown by Alterego is a clothing label that designs hip, edgy apparel using hand-woven fabrics and

We, at Homegrown by AlterEgo, take immense pride in the rich history and culture of our country and hope to invoke the same pride in the youth of this country. We are dedicated to using only hand-woven fabrics, organic dyes and local crafts to manufacture our products. We source the fabrics and supervise the printing at the grass roots level to ensure that we deliver absolutely natural, organic an

d chemical free products.

‘Alter ego’ means ‘second self’. We truly believe that each citizen of this country is an Indian at heart, no matter where they are. Through our products, we hope to strike a chord with today’s generation and reconnect them with their roots. We craft eclectic apparel that are the perfect blend of traditional and modern, to demonstrate the versatility of age-old Indian techniques and crafts. We aim to create products that will appeal to today’s global citizen, and help them rediscover their alter ego. We select the artisans personally, by travelling to different parts of India, hence promising genuine products of superior quality only. We have tried to integrate our love for travel and gaining new experiences with our commitment to deliver the best quality products our country can create.

Easy fits and soft fabrics with strokes of summer hues ~ Dresses that feel like a compliment 💛
25/04/2026

Easy fits and soft fabrics with strokes of summer hues ~ Dresses that feel like a compliment 💛

Fragments of making ~ our mood board for the season and beyond.Clean, minimal and handcrafted 🌼
24/04/2026

Fragments of making ~ our mood board for the season and beyond.

Clean, minimal and handcrafted 🌼

Summer in Alterego ☀️
23/04/2026

Summer in Alterego ☀️

Observe the patterns ✨
22/04/2026

Observe the patterns ✨

We are not over-telling this!
21/04/2026

We are not over-telling this!

Smart way to dress good is not having many clothes but style and pair smartly what you have! Always opt for well-made an...
20/04/2026

Smart way to dress good is not having many clothes but style and pair smartly what you have! Always opt for well-made and timeless designs and wear them beyond seasons!

18/04/2026

one step at a time ~ process snippets

Mow favourite from Paloma Sunset ☀️
17/04/2026

Mow favourite from Paloma Sunset ☀️

Classics by Alterego ✨
15/04/2026

Classics by Alterego ✨

Details ~ It's not just about those tiny beads and little motifs, details have been crafted thoughtfully to enhance the ...
14/04/2026

Details ~ It's not just about those tiny beads and little motifs, details have been crafted thoughtfully to enhance the look of the outfit with sometimes a pop of a color, different textures, play of threads and stitches - slowly and mindfully handcrafted with love at Alterego 🫵

Summer Basics by Alterego 🤍
13/04/2026

Summer Basics by Alterego 🤍

Serenity in Minimalism ~ Summer favourites by Alterego ☀
11/04/2026

Serenity in Minimalism ~ Summer favourites by Alterego ☀

Address

A604 Bhadralok Towers, Old Padra Road, Near Tube Company
Vadodara
390020

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm

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