MJÚK Iceland

MJÚK Iceland MJÚK means "soft". It reflects sustainable design, care about nature and people- and that is our philosophy.
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All MJÚK products are designed and tested in Iceland- legendary for its' harsh weather conditions and special view on materials.

There is nothing more precious than having special moments with family. We appreciate it so much that you choose our bea...
10/09/2026

There is nothing more precious than having special moments with family. We appreciate it so much that you choose our beanies for your loved ones. It melts my heart ❤️ thank you 🙏🏻

08/09/2026

Once upon a time I was a 5 year old girl sitting on a stack of woolen blankets in an open air market in -20’ Celsius 2000 km away from home. I was watching my mom and sister selling those blankets and many other things that were produced in our small town in Ukraine. I could not even imagine that I will have the life I have now. We produce my designs in Iceland, we welcome customers from all over the world and meet such amazing people! I am a wife and a mom. It’s a dream come true. And yes, there are challenges every single day- machines break, raw materials can be delayed etc etc. What really matters is what people surround us and how we appreciate the positive energy and inspiration they bring. Everything happens for a reason. Lets cherish what we have and enjoy our lives to the fullest

So honored to welcome talented ballet dancers from Ukraine in our workshop in Reykjavík and make special Icelandic wool ...
06/07/2026

So honored to welcome talented ballet dancers from Ukraine in our workshop in Reykjavík and make special Icelandic wool wrist warmers for them. Thank you for spreading beauty and Ukrainian art around the globe ! We hope, this is just the beginning for what will become a tradition of Ukrainian art performed in Iceland. 🇮🇸🇺🇦
Anna, our designer and founder of Mjúk Iceland, was born in Poltava region, Ukraine. She has been living and working for many years in Iceland and her designs are influenced both by Ukrainian and Icelandic nature and culture.

06/07/2026

This little girl is our daughter Lía. She is my biggest inspiration and happiness. Whatever challenges life brings, I am happy because I was blessed to become a mother to such a wonderful baby girl. And of course, many of our happy colors are created because of her and for her.

12/06/2026

Fluffy texture, happy colors and customization with pompoms at our magical pompom station where you can create your unique beanie 💕

11/06/2026

Our super soft, very warm, light weight gloves and mittens in 80 different colors - and we keep experimenting and introducing new colors.

06/06/2026

You would be surprised, but our busiest season is summer! We specialize in the softest textures and the most versatile beanies and capes- locally designed and made. One of the new services that became popular is fully custom made clothing: neckwarmers, wrist warmers and capes and shawls. Made in Reykjavik, Iceland:
1)we produce them for you literally in the same building as Mjúk Iceland flagship store;
2)Anna constantly designs something new, offering unique limited editions to our customers;
3)we can co-design products with you and create something one of a kind for you wether it is a beanie or a cape.
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17/05/2026

Life brings us thousands of encounters- we can complain or we can embrace every bit of it and find beauty in everything. I love my job and love meeting people and animals who come visit us in Reykjavík

Let this picture make your day a bit cozier
15/05/2026

Let this picture make your day a bit cozier

23/03/2026

as a mom, designer and business owner I multitask all the time. As an owner of a small business in Iceland I am designer , accountant, loader, cleaner, seamstress, carpenter, HR and many other things. Honestly , I think that only people who are absolutely obsessed with what they create can be entrepreneurs long term. I have been working in our family business since I was a kid and I completely transformed it when I came back to it as an adult. Just for your information, I am that kind of person who is fully dedicated to every part of our work, wether it is inventing a new type of yarn for our scarves or developing a new color for pompoms or creating new pattern for beanies so you would feel even more comfortable and cozy wearing them.

Address

Laugavegur 23
Reykjavík
101

Telephone

+3548320567

Website

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