Woz?

Casa
Italia
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Woz?

Sneakers, Boots, Slip-on, Flip Flops. Woz. What's? Wow! Lifestyle shoes.

Il Brand fiorentino nato nel 2009 è una solida realtà aziendale supportata da molteplici attività di marketing e campagne pubblicitarie costanti, sui principali magazines italiani come Elle, Cosmopolitan, Gioia, Tu Style, Vanity Fair. Nonostante il marchio sia 100% italiano, l’etimologia del nome fa pensare ad altre origini: in realtà Woz si pronuncia "Uoz" perché è una forzatura di "What?". L’esp

ressione tipica dello stupore, chiarisce perfettamente l’intenzione del Brand, che anticipa e reinterpreta trend esplosi in altri Paesi, proponendoli con una propria identità. Ogni stagione, Woz presenta svariati modelli declinati in due collezioni:
Urban rigorosamente "Made In Italy" è caratterizzata da modelli di tendenza, colorati ma realizzati con materiali di ottimissima qualità come la pelle o preziosi tessuti. Freedom prevede l’uso esclusivo della gomma super leggera; i modelli "Cheese - Zero - Herbie" rappresentano il must have della collezione.

05/06/2026

Friday evening.
Laptop closed.
Traffic behind you.
And suddenly you’re in Forte dei Marmi with salty air on your skin and the weekend finally starting the way it should.

A sunset run on the promenade, your favorite playlist, the sea turning gold and nowhere else you need to be.

The Woz? BRIAN GAME SOX BEIGE was made for that exact feeling:
lightweight comfort, effortless movement and the freedom of switching from city mode to summer mode in one step. 🌅

03/06/2026

Every journey starts with a step.

From June 16th to 19th, WOZ will be at Pitti Immagine Uomo to present the latest additions to our collection and share the next chapter of our Never Ending Sneakers Story.

Lightweight, comfortable, made for those who never stand still.

📍 Stand 109 – Cavaniglia Pavilion (Cavaniglino)
📅 June 16–19, 2026

See you in Florence.

Ogni viaggio inizia con un passo.

Dal 16 al 19 giugno saremo a Pitti Immagine Uomo per presentare le novità della collezione WOZ e raccontare il prossimo capitolo della nostra Never Ending Sneakers Story.

Leggerezza, comfort e stile per chi è sempre in movimento.

📍 Stand 109 – Padiglione Cavaniglia (Cavaniglino)
📅 16–19 Giugno 2026

Vi aspettiamo a Firenze.

01/06/2026

A passport somewhere in the bag.
Salt on the skin.
A last-minute ferry to a hidden beach in Greece.

The best summer stories never start with a plan.

The new Woz? collection is made for those in-between moments:
the road trips, the harbor sunsets, the books you only open on vacation and the feeling of leaving your watch behind. 🌊☀️

31/05/2026

Somewhere in the Aegean Sea.
The boat is drifting, the sun is going down and your shoes are waiting on deck while you jump into the water one last time before dinner.

The JAMES GRIP COLD SOX ECRU was made for summers that don’t need a schedule.
Lightweight textures, effortless comfort and that quiet elegance that only feels real when it’s lived naturally.

Not overdressed.
Not trying too hard.
Just somewhere between salt water, linen shirts and golden hour. 🌊☀️

29/05/2026

Portofino teaches you a different rhythm.
Shoes off. Phone away. One step onto the boat and suddenly the day belongs to the sea.

The new Woz? collection was made for Italian summers like this — light linen, effortless comfort and that timeless elegance that never tries too hard.

From the harbor to the horizon. 🌊

26/05/2026

In Tuscany, wine is never just wine.
It’s slow conversations inside old cellars, the sound of glasses on wood barrels, the smell of oak, stone and summer air drifting in from the vineyards.

The new Woz collection was made for those moments.
Relaxed. Timeless. Effortlessly Italian.

From Chianti tastings to sunset aperitivos, these are the shoes you wear when the destination matters less than the feeling. 🍷🇮🇹

22/05/2026

Somewhere between a Vespa ride through Chianti, golden hour on the hills and a dog sleeping under the Tuscan sun… you understand why Italians never rush.
The new Woz ROBBIE 50100 isn’t just a shoe.
It’s that effortless feeling of summer that smells like vineyards, old stone roads and long afternoons that turn into dinner without anyone checking the time.
Lightweight linen. Elastic comfort. No laces to tie.
Just slip them on and disappear into Tuscany for a while. 🇮🇹☀️

16/05/2026

POV: your summer shoes just dropped the temperature by -5°C. ❄️🌊🍸
Meet the new Woz’ Cool Fabric collection.
Breathable mesh, menthol freshness and all-day comfort designed for beach clubs, sunset drinks and everywhere summer takes you.
From Forte dei Marmi to the rest of the world.

14/05/2026

May in Tuscany feels like slow mornings, rose gardens after the rain, golden light on old stone roads and the kind of silence you only find far from the city.

The ROBBIE 50100W LINO OFF WHITE was made for exactly that feeling.
Light as spring air, effortless like an Italian escape, timeless enough to belong anywhere from Florence to a hidden countryside villa.

Some places you visit.
Others become part of you.

Spring in Tuscany, step by step. 🌹🇮🇹

Indirizzo

Signa
50058

Sito Web

http://www.woz.it/

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