The Primitive Hare

Casa
Italia
Varese
The Primitive Hare

The Primitive Hare: everything you need for your 'craft' hours... with love! Her passion for embroidery and art isn’t merely work: it’s a mission.

Hello Wicked Hares, in these pre Nashvile days I'm working on a presentation about The Primitive Hare for my new customers... Let me know if you like it...

The Primitive Hare: The Art of Stitching Beauty and Preserving Tradition

Once upon a time, amidst the mists of an ancient and magical world, there was a place called The Primitive Hare. It wasn’t just a business; it was a gateway to a univers

e of magic, history and mystery, where pastel colours met gothic allure, and thread and needle became tools to tell timeless stories. Behind this magic stands a graceful woman, tall with dark brown wavy hair and deep eyes, often dressed in elegant skirts and black shirts. Every creation by The Primitive Hare is a tribute to the past and a promise for the future, an act of love for the art of cross stitch - an ancient craft that, like many others, is at risk of vanishing. An Art Worth Saving

For centuries, women and men have stitched and sewn, passing down not only skills but also stories, emotions, and fragments of their lives through threads woven with care and precision. However, this millennia-old craft is gradually fading, overshadowed by modernity and industrialization. In this context, The Primitive Hare stands as a cultural stronghold, a project that doesn’t just create beauty but strives to preserve it. Cross Stitch is not just a skill; it’s a heritage of humanity. Every stitch is an act of resistance against oblivion, a gesture that safeguards the grace and elegance of an art that tells our story. As a wise man once said, “Beauty will save the world.” This is precisely the beauty that The Primitive Hare is committed to safeguarding and passing down. Every design, every pattern invites us to rediscover slowness and the profound meaning hidden in something made with love and patience. Teaching embroidery to future generations means passing down not just a craft but a vision: a world where beauty and tradition are treasures to be protected. The Essence of The Primitive Hare

The brand is a fusion of three worlds: the sweetness of fairy-tale atmospheres, the immense heritage of history and folklore and the dark charm of gothic art. Its cross tsitch patterns are refined and meticulously designed. The color palette is a symphony of antique pastels, with touches of beige and darker contrasts that evoke mystery. Every design tells a story: hares bounding through enchanted woods, snails carrying secrets, mushrooms recalling the dampness of magical forests. Then there are crowns, symbols of regal elegance, and motifs of spools, looms, and floral elements that celebrate slowness and care. Even in their simplicity, The Primitive Hare’s designs retain grace. Each product, from the hand dyed fabric to vintage-style prints, celebrates handcrafted work and the time dedicated to it. The Primitive Hare is not just a brand - it’s a philosophy: an invitation to rediscover the beauty of slowness, to celebrate creativity, and to preserve an art that tells humanity’s story. Every thread, every stitch, is an act of love for the past and a gift for the future. Because, like every piece of embroidery, we too are part of a greater tapestry. Preserving it means protecting what makes us human: the ability to create beauty. Thus, amidst gothic fairy tales, elegance, and dedication, The Primitive Hare continues to stitch stories that will never cease to enchant (or at least I hope so)

01/05/2026

FEW DAYS LEFT:
Good afternoon sweeties...
I am happy to introduce my second pattern for the month of April on Patreon.
If you want you may join my Patreon and become a... patron! Simply clik here: https://www.patreon.com/c/theprimitivehare/membership
The Keeper
Good morning, my dear little hares.
I am delighted to present to you the fourth design in my Spring Spirits mini collection.
These adorable guardians attend to our gardens with a gentle touch of magic, each playing their quiet and essential role in the cycle of growth and care.
Here, we meet the badger: the calm keeper of the earth. After the little mouse has sown the seeds, and the bird has lovingly watered them, it is the badger who tends to the young plants, watching over them as they begin to take root and grow.
There is something deeply reassuring in his presence, a true spirit of the soil, ensuring that life continues to flourish be- neath his care.
With this fourth piece, the circle is complete... With May, we will gently step into something slightly more summery, while preserving that softness and tenderness that has always defined my work.

26/04/2026

Hello my dear Wicked Hares,
I finally uploaded my book and my Nashville patterns on Etsy.
You can find them here: https://www.etsy.com/shop/ThePrimitiveHare

They are all Instant Download that you can buy and immediately enjoy.
Thanks and have a lovely Sunday...

04/04/2026

Good morning, my dear,

This is a final reminder that ThePrimitiveHare.shop will be permanently closed at the end of April.

Let me be absolutely clear: I am not closing my business. I am only closing the website, which has become an unnecessary expense. My work will continue exactly as before.

From the end of April onwards, my products will be available:
– exclusively on Etsy
– and, as always, through all the wonderful shops that already carry my work, as well as many more worldwide via Hoffman

Nothing is disappearing—only the website.

What will disappear are your reward points.

If you have points on ThePrimitiveHare.shop, you must redeem them directly on the website before the end of April. After that, the site will be deactivated, all points will expire, and they will be permanently lost.

There will be no exceptions. I will not be able to honour any requests for point redemption, discounts, or adjustments on Etsy after the closure.

Please use your points now—or they will be gone.

Thank you for your understanding and continued support.

29/03/2026

If you want them become my Patron: https://www.patreon.com/c/theprimitivehare/membership

Good morning, my dear little hares.I know I am terribly late with Patreon March patterns, but we are still in March, and you know that I always give a little extra time to download the charts.To make things easier for you, I have gathered both March patterns into a single PDF, so by downloading it you will receive both designs, and they are both shown on the cover.March has been a very demanding month, as I was away for three full weeks to take care of my parents and to attend the Nashville Market. Upon my return, I designed these two small, adorable creatures.The first is the Gnome of Spring, or rather the Spirit of Spring, as it is not quite a gnome. The Spirit of Spring carries with it that crisp, joyful feeling we perceive when the sun begins to grow a little warmer.The second pattern, instead, is part of a triptych that will be completed with the April releases.

If you want them become my Patron: https://www.patreon.com/c/theprimitivehare/membership

17/03/2026

A NEW CHAPTER FOR THE PRIMITIVE HARE:
I’ve been silent because I was creating a new life. After 15 years of work, I feel it is time to share an update about the future direction of The Primitive Hare. Please read carefully and share with the Shop owners you know.

First of all, I want to reassure everyone that I will absolutely continue to work, design, and create. What is changing is simply the structure behind my work.

At this moment in my life, my family requires more of my time and presence. At the same time, I also feel the need to dedicate more time to myself and to the things I love most. Drawing and creating have always been at the heart of my work, and I want to continue doing so in a way that feels more aligned with my personal artistic vision.

For this reason, I have decided to adjust the way I work so that I can continue creating in a way that is more sustainable and true to the artistic path that inspires me.

The Primitive Hare will continue to release new designs regularly. The upcoming Summer Collection will be released in about two months, and I will continue to attend international markets, including the Nashville Needlework Market, the August Needlework Marketplace, and The Big Stitch in England, as well as teaching classes and hosting retreats around the world.

Very soon I will also be announcing a wonderful Halloween Retreat for 2027, which I am currently organizing together with a truly fantastic needlework shop. I cannot wait to share more details with you soon.

To make my designs more easily available worldwide, printed versions of my patterns will now be distributed exclusively through Hoffman Distributing, who will handle distribution to shops that wish to carry them.

This means that shops should now order all printed patterns directly through Hoffman.

My patterns will always be stitched on fabrics that remain easily available. With the exception of my own Old Salem and Boleyn linen, I will use fabrics produced by other artisans or manufacturers who ensure ongoing production, so that anyone who wishes to stitch my designs will always be able to obtain suitable materials.

While pattern distribution will now be handled by Hoffman, I have decided to change my approach to fabrics and handcrafted accessories.

Producing large quantities of handmade fabrics and objects for wholesale has gradually become too demanding for me. I am an artisan and an artist, and I want my creative work to remain something special rather than something driven by large-scale production schedules as happened in the past years.

For this reason, fabrics, thread keeps, pins, fobs, and other handcrafted accessories will no longer be sold wholesale to shops after April.

Shops that currently have open orders, or that are collecting orders from their customers, may submit their final orders for fabrics and accessories until the end of April. This will allow me to fulfill existing requests and ensure that no customers are left disappointed.

Please note that this transition period applies only to fabrics and handcrafted accessories.

Printed patterns must now be ordered directly through Hoffman Distributing.

After the end of April, fabrics and handcrafted items will be available exclusively through my Etsy shop for private customers.

However, I will continue to collaborate with shops in a different and more creative way.

If a shop would like to create an exclusive fabric collection, I will be happy to design and produce a special fabric exclusively for them. The same applies to thread keeps and other handcrafted accessories. If a shop wishes to commission an exclusive piece for their store, I will be delighted to work together to create something unique.

For my personal collections, fabrics and handcrafted items will follow a different creative approach. Instead of continuously available fabric lines, I will create limited capsule collections, announced in advance and available only for a short time.

Once these collections are sold out, they will not be reproduced.

These capsule collections will include hand-dyed fabrics, printed fabrics, and hand-painted fabrics. Especially the hand-painted pieces will be produced in very limited quantities, making them truly unique creations.

Importantly, these capsule collections will not be linked to any specific pattern, allowing stitchers complete freedom in choosing the fabrics they prefer for their projects.

Some of my historical fabrics will remain continuously available in my Etsy shop, particularly Old Salem and Boleyn linen, which I personally love to stitch on and which have become part of the identity of The Primitive Hare.

This new structure will also finally give me the opportunity to create small handcrafted pieces that I have long wished to produce but never had the time to make.

After fifteen years of work, I remain deeply grateful for the trust and support I have received from customers and shops all over the world. The Primitive Hare exists thanks to the extraordinary community that has grown around it.

The Primitive Hare will continue to attend markets, teach classes, host retreats, and release new collections, just as it has always done.

What is changing is simply the structure behind the work.

Finally, as most customers prefer purchasing through Etsy, and maintaining a personal website has become a significant cost that no longer reflects how most people prefer to shop, I have decided to close my website and concentrate all online sales exclusively on Etsy.

ThePrimitiveHare.shop will close at the end of April.
If you have reward points to redeem, please do so before that date.

I will continue to work. I will continue to create.

But from today, I choose to do so on my own terms.

The Primitive Hare was never meant to chase quantity but it happened lol… but in reality it was meant to protect a vision, a quality, and a soul.

The work continues…

28/02/2026

Good morning, my dear Wicked Hares,
Your super wicked hare is about to hop off to Nashville! 🐇✨
So, from now on there will be no physical items available in my shops. However, you can continue to purchase the PDF versions of my patterns as usual.
The sale of fabrics, thread keepers, and all other physical goodies will resume only after I return from Nashville, because there is no one here to handle shipping. And as much as I would love to magically teleport parcels across the world… I’m afraid I haven’t mastered that skill yet... so if I can’t ship it, I simply can’t sell it. 😉
I will be back to work around March 20th, as I will also spend a week taking care of my parents before fully returning.
I kindly ask all shop owners not to send me preorders during these days, as I have no possibility to prepare anything. You may still send them if you wish, but please understand that it is now too late to print older designs or bring additional older fabrics with me.
Thank you so much, and see you on the other side of the ocean! 🌊✨

26/02/2026

A MYSTERY PATTERN FOR NASHVILLE MARKET...
My dearest Wicked Hares, this year I have chosen to bring something unexpected to the Market.

A design that will remain unseen until the moment it is revealed in person. No previews will be shared in advance. No early images will circulate.

The Unveiling will take place exclusively during the show.

Because of its nature, I will not be accepting pre-orders for this piece. Shops who wish to secure it will need to visit my room and purchase it directly during the Market. Please send your orders to your LNS if you blindly trust my ability to satisfy your cross stitch obsession.

The design has been printed in a limited quantity.
As it was conceived as a true surprise, it would not have been responsible to overproduce it without knowing the reception in advance.
I look forward to revealing it in person.
Happy stitching and happy shopping!

25/02/2026

BOOK: NOCTURNAL STITCHES
My dear Wicked Hares, among the projects I am presenting today, completing the ones shared over the past few days, there are two that are especially dear to my heart.

The first is the Happiness Jar. This is something I have been nurturing since the beginning of the year. I wanted to decorate it in a meaningful way, so I created this small design, which my dear friend Paola then beautifully embellished with her precious beadwork and Swarovski details.

Inside the book, you will also find printable slips of paper. I personally used a simple Yankee Candle jar, but you may use any jar you love. Each day, write down the one thing that made you happy, fold the paper into four, and place it inside your Happiness Jar. By the end of the year, you will have a jar filled with positivity and beautiful memories :)

The second project that is particularly close to my heart is the pendant. It represents my feeling of being, in some quiet way, a guardian of the forest. It echoes my previous design, The Guardian, and for me this pendant is not only an amulet, but also a symbol. You will, of course, see me wearing it at the Market.
The pendant itself is very simple in its stitched design, and upon request you will be able to order the beads needed to create it. The beading technique, however, is not included in the book. There are many wonderful tutorials online on YouTube, Pinterest, and other platforms, that explain how to create Miyuki bead pendants. I chose to focus on the stitched heart of the piece, leaving the beaded frame to your own exploration and creativity.

These are two projects that truly mean a great deal to me.

We also have Moon Faces, a design born from the inspiration of Elisabetta, and a biscornu, for which you will find full sewing instructions in the book, should you wish to create your own.

There is also the Palmistry Hand (Faith Line & C.). The hand has been drawn thousands of times in countless ways throughout history, but it was something I had long wanted to interpret in my own voice. This is my version, stitched on my Old Salem linen — while other pieces in the book were beautifully embroidered by Elisabetta on the exquisite linens of Dames of the Needle and R&R.

All details and materials are clearly indicated within the book.

So.... this is all! Happy stitching!!!! And remember to place your order by your fav LNS.

23/02/2026

CAT QUEEN OF THE NEEDLES
2026 Nashville Collection

My dear Wicked Hares, for nearly fourteen years, my Queen of the Needles collection has been a cherished tradition at every Nashville Needlework Market. It has become a small annual ritual, dedicated to all the queens of the needle.
This year, I chose to celebrate cats. Mysterious, elegant, independent creatures. Little domestic empresses who rule our hearts with a single glance.

In Cat Queen of the Needles, you will find the signature three needle spaces that define the collection. On the front of the needlebook, I have portrayed my own little cat in her typical spoiled-empress attitude....

Unfortunately, this year my Nashville collection had to be significantly reduced due to lack of time. However, do not worry: the designs I was not able to complete will arrive later in a new upcoming collection. And yes… a Dog Queen of the Needles will come in the future.

This design was stitched on my Old Salem 30 CT linen. Elisabetta carefully stitched the model, and it was beautifully finished by the wonderful Paola, my finisher, whose craftsmanship always brings my designs to life.
I truly hope you will love this piece as much as I loved creating it.
I adore all animals, but cats hold a very special fascination for me.

Please ask your favourite shop to order it if they are attending Nashville Needlework Market. Or, if you simply cannot wait… you may preorder it directly from me.

Thank you, meowwwww

17/02/2026

BOOK: NOCTURNAL STITCHES
My dear Wicked Hares,
Today I am finally able to share with you the very first glimpse of a book that has lived quietly in my hands and heart for many months: NOCTURNAL STITCHES.

This volume will include eight brand new projects, both large and small, each born from that secret world that awakens only after dusk, when the forest grows deeper, softer, and infinitely more mysterious.

At the moment, Elisabetta has completed stitching two of the designs you see here. Among them is the spiral shell, whose back became, I must confess, a small act of madness. I am fully aware of the ordeal I put her through, and of every single stitch she had to follow in that intricate construction. It was not an easy birth. And yet, like many difficult births, it brought into the world something that feels alive.

There will also be gentler projects within these pages. Some are simpler: my Happiness Jar, for example, which I have not yet shown because I still need to sew it, holds within its glass the fragile substance of joy itself. And the tender Fairy Food, where I allowed myself to explore colours slightly brighter than my usual palette, as if touched by unseen wings.

This book is not only a collection of patterns. It is a small nocturnal ecosystem.

You will find delicate creatures who live within spiral shells. Mushrooms that exist only to nourish hidden beings. Precious jars meant to hold moments worth keeping. Night moths with wings dusted in invisible powder. And small, intimate projects, including a biscornu and other treasures, designed to be held in the palm of your hand.

There will also be special pages you may cut and use to create your own Happiness Jar, allowing you to stitch not only thread, but memory itself.

Before Nashville, I will share more glimpses with you. Slowly. As all nocturnal things reveal themselves: not at once, but in fragments.

NOCTURNAL STITCHES contains eight entirely new designs, and you may already reserve your copy through your favourite needlework shop.

More soon,
when the forest grows quiet again....

16/02/2026

Good morning, my dear Wicked Hares,
Today I begin to introduce my creations for Nashville, one by one.
THE GUARDIAN: 2026 Nashville market

Although I do not possess this slender and magnificent figure, this design was deeply inspired by myself. Because this is how I feel. A quiet guardian of the forest I inhabit.
It comes naturally to me to try to protect the animals who share with me this beautiful piece of land. This is, in many ways, a truly autobiographical design, even if I have never had the fortune of encountering wolves or hares here. But hawks and owls, yes. And many deer. And sometimes, a fox passing silently between the trees…

Elisabetta did a wonderful job stitching this piece at the speed of light, and I suspect she may have cursed me more than once while working through every single backstitch line in the background. From time to time, I have slightly peculiar ideas, and she, my poor model stitcher, must patiently follow wherever they lead. This design was stitched by Elisabetta on my new fabric, Winter Bliss.

Winter Bliss is based on an off-white fabric that I immersed in a solution I created, giving it countless tiny fragments of shimmer. I must warn you: these particles will not remain attached forever. They will quietly accompany you during the hours of stitching, and later, when the piece is displayed, the remaining fragments will catch the light and give the fabric a living presence.
In the white areas of the design, you may choose whether to stitch the white thread or leave the fabric exposed, allowing its natural luminosity to become part of the composition.

At this moment, the fabric is available only in 30 count, as preparing for this market has required me to keep the collection intentionally small. In the future, perhaps - and I repeat, perhaps - I may decide to produce it also in 18 count Aida, and 36 and 40 count linen. But for now, it remains available exclusively in its original 30 count.

All shops have already received the newsletter containing the prices for both the chart and the fabric. If you do not yet see them listed, I kindly encourage you to contact your local shop and ask them to check their email. You will be doing a great favor both to them and to me.

This piece is, above all, a reflection of belonging. Of silence. Of watchfulness. Of the invisible bond between ourselves and the creatures who trust us without knowing our names...

Indirizzo

Varese
21100

Sito Web

https://www.etsy.com/shop/ThePrimitiveHare?ref=si_shop, http://www.theprimitivehare.shop/

Notifiche

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