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Japan Hiroshima tourism -SOGO Hiroshima‐, 6-27, Motomachi, Naka-ku, Hiroshima-shi, Hiroshima (2026)

08/09/2026

What’s Trending in Japanese Beauty This Fall? SOGO HIROSHIMA's Top Picks💄

Looking for the latest beauty trends in Japan? We asked SOGO HIROSHIMA beauty fans which cosmetics they’re most excited to try this fall. Here are their top picks!

Why not add one of Japan’s latest beauty finds to your shopping list while you’re here? Whether you’re treating yourself or looking for a gift for someone special, these carefully selected favorites are well worth a look. 🎁✨

🏆 Top Beauty Picks to Try This Fall

👀 Eyeshadow
1️⃣ DECORTÉ Skin Shadow Designing Palette
2️⃣ Yves Saint Laurent Couture Mini Clutch
3️⃣ LUNASOL Eye Coloration N

💄 Lipstick
1️⃣ DECORTÉ Rouge Decorté Cream Glow
2️⃣ KANEBO Rouge Star Drama
3️⃣ GIVENCHY Le Rouge Satin Silk

🌸 Blush
1️⃣ SHISEIDO Color + Glow Enhancer
2️⃣ NARS Insatiable Liquid Blush
3️⃣ M·A·C Glow Play Cushiony Blush

✨ Foundation
1️⃣ SHISEIDO Essence Skin Smooth Foundation
2️⃣ POLA B.A. Day Plump Foundation
3️⃣ ALBION Studio Milk Foundation

🛍️ Try Before You Buy!
At the beauty counters on 1F of SOGO HIROSHIMA, you can try products before making your purchase. Our beauty advisors can also help you find the colors that suit you best.

Stop by and discover some of the latest makeup trends in Japan♪

See the top three picks in each category and more here:
https://www.sogo-seibu.jp/hiroshima/topics/202608autumn-makeup?wovn=en&utm_source=facebook&utm_medium=timeline&utm_campaign=ss_hiroshima_260907_202608autumn-makeup_fb_english

-・-・-・-
SOGO HIROSHIMA offers a special coupon for visitors from overseas.

Simply show the coupon on your smartphone along with your passport when making your purchase to receive 5% off.

Enjoy shopping at SOGO HIROSHIMA!

5% Coupon:
https://www.sogo-seibu.jp/global/special-coupon/en

・Save this post for your shopping list. 🔖
・Share it with friends who love cosmetics and beauty trends. 💄✨

07/09/2026

Discover Hiroshima from the Water: 2026 Hiroshima Bay Night ＆ Sunset Cruises ✨
How about taking in the beautiful islands of the Seto Inland Sea and the Great Torii Gate at Itsukushima Shrine, a UNESCO World Heritage Site, from the water? 🌅

The 2026 Hiroshima Bay Night Cruises are now underway, offering a memorable way to enjoy the colors of the sunset and the shimmering sea after dark.

Choose from seven different routes, from casual short cruises to an enchanting journey that takes you offshore from Miyajima's Great Torii Gate. Watching the colors of the sky and sea change around you makes for an unforgettable evening in Japan.

✅ Bring Your Own Food and Drinks on Any Cruise!

Before setting sail, why not stop by the food floor (“depachika”) on B1 of SOGO HIROSHIMA?

At this time of year, the depachika is filled with the flavors of autumn, including seasonal bento, Japanese and Western sweets, sake, and other drinks. Pick up some of your favorites to go, then enjoy them on board as you take in the scenery. 🍷

📍 Departure Points: Hiroshima Port, Kure Port, Miyajima Pier No. 3, and Motoyasu Bridge Pier
📅 Dates: July 18 (Saturday) – September 30 (Wednesday), 2026
*Most routes operate year-round.

For details about the night cruises:
https://dive-hiroshima.com/en/events/events-43405/

・Save this post for an evening out during your trip to Japan. 🔖
・Share this post with a partner or friends you'd love to enjoy the views with. 🌅✨

28/08/2026

🍻 Enjoy Japanese Summer on the Rooftop! SOGO HIROSHIMA Rooftop Beer Garden ✨
Why not experience one of Japan’s favorite summer traditions: a rooftop beer garden?

New menu items are now available at Umi no Megumiya, the rooftop beer garden at SOGO HIROSHIMA! After a day of sightseeing, enjoy a lively Japanese summer evening on the rooftop in the refreshing evening breeze.

🌟 Highlights of the Rooftop Beer Garden
● Enjoy all-you-can-eat fresh sashimi and sushi along with new August menu items, including white fish and salmon carpaccio and garlic-sautéed mushrooms and chicken.

● Take your time and enjoy your meal with all-you-can-drink draft beer, sake, and cocktails.

● A covered seating area is available, so you can enjoy the beer garden even on rainy days.

Due to popular demand, the beer garden has been extended through October 31 (Saturday)!

📌 Save this post for your Hiroshima travel plans!
✍️ Share this information with friends and family who are planning to visit Japan!

27/08/2026

Cycle the Shimanami Kaido: Spectacular Views Across the Seto Inland Sea 🚴‍♂️🌊
Looking for an unforgettable experience during your trip to Hiroshima? Head to the Shimanami Kaido, one of Japan's most scenic cycling routes, which stretches across the Seto Inland Sea.

🌊 Highlights of the Shimanami Kaido

▼ A Scenic 70 km Route Across the Seto Inland Sea
Connecting Onomichi in Hiroshima Prefecture with Imabari in Ehime Prefecture, the route takes you across a series of impressive bridges, with beautiful views of the islands and sea along the way.

▼ Easy to Navigate for Beginners and International Visitors
Simply follow the "Blue Line" marked on the road to stay on course. More than 150 "Cycle Oasis" rest stops along the route offer convenient places to take a break and refill your water bottle.

▼ A Wide Range of Rental Bicycles
Choose from cross bikes ideal for longer distances, electric-assist bicycles and e-bikes that make hills easier, as well as bicycles for children.

📍 Getting There from SOGO HIROSHIMA
From the Hiroshima Bus Center, conveniently connected to SOGO HIROSHIMA, take a highway bus directly to Onomichi, the gateway to the Shimanami Kaido. Rent a bicycle near Onomichi Station and you'll be ready to begin your cycling adventure.

At SOGO HIROSHIMA, you can also pick up everything you need for your ride, from sunscreen and cycling wear to snacks for your journey. Before continuing your travels, stop by for Hiroshima souvenirs, including local sweets and sake.

🚴 Official SHIMANAMI JAPAN Website
For more information about the Shimanami Kaido, bicycle rentals, and reservations, please visit:
https://visitshimanami.com/

・Save this post as you plan your trip to Hiroshima! 📌
・Share this post with friends who would love to cycle the Shimanami Kaido! ✨

25/08/2026

✨ Travel Light and Explore Hiroshima “Hands-Free” with SOGO HIROSHIMA
Make your sightseeing in Hiroshima easier and more comfortable by leaving your luggage at SOGO HIROSHIMA!

Directly connected to the Hiroshima Bus Center, SOGO HIROSHIMA offers a convenient place to leave large bags, so you can set off to explore Hiroshima with
your hands free and without the burden of heavy luggage.

📢 Convenient Luggage Storage with “ecbo cloak”

● Leave Your Luggage at the 1F Information Desk

Your luggage can be easily stored at the Information Desk on the 1st floor of SOGO HIROSHIMA.

Hours: 10:00 a.m.–7:30 p.m. (until 30 minutes before closing)

How to use: Reservations can be made in advance through the dedicated app, giving you peace of mind on the day of your visit. The app supports English and Traditional Chinese.

https://cloak.ecbo.io/

● Multilingual Staff Available

Multilingual staff are available at the 1F Information Desk, so international visitors can use the service with confidence.

● Once you have left your luggage, enjoy shopping at SOGO HIROSHIMA and discover some of Hiroshima’s popular local specialties without having to carry your bags.

● Popular sightseeing attractions, including Hiroshima Castle, are located nearby, making it easy to explore the area on foot without worrying about heavy luggage.

● SOGO HIROSHIMA is directly connected to the Hiroshima Bus Center. You can leave your luggage behind and easily take a bus to sightseeing destinations or continue on to the airport.

📌 Save this post for your Hiroshima travel plans!

✍️ Share this information with friends and family who are planning to visit Japan!

18/08/2026

5 Luxurious Japanese Jellies Selected by the SOGO HIROSHIMA Shopping Concierge

Japan offers plenty of delicious seasonal treats during the summer, but one we especially recommend trying is Japanese jelly. Colorful, refreshing, and beautifully presented, these desserts have developed in their own unique way in Japan.

At SOGO HIROSHIMA, our Shopping Concierge for international visitors has extensive knowledge of the store and its wide selection of products.

This time, our concierge has carefully selected five delicious summer jellies to recommend.

🌟 5 Summer Jellies Selected by Our Shopping Concierge

● Minamoto Kitchoan: Tosenka
This luxurious dessert features a whole juicy white peach. Its delicate sweetness and abundant peach juice make it a treat well worth trying.

● Nishikido: Momiji Dayori
A refreshing assortment of smooth mizu-yokan (chilled sweet bean jelly) and Japanese-style jelly. Enjoy the traditional flavors of Japanese sweets in a refreshing summer dessert.

● Henri Charpentier: Terrine de Fruits
A jewel-like jelly featuring pieces of fruit carefully arranged by hand. Its beautiful presentation and fresh fruit flavors are part of its appeal.

● YOKU MOKU: Double Gelée
A colorful fruit jelly featuring two different fruits in two layers. As you eat, the two flavors gradually blend together to create a new taste.

● GATEAU FESTA HARADA: Coffee Jelly Fresh
Why not experience Japan’s unique coffee jelly culture? Made with carefully hand-dripped coffee, this jelly has a smooth texture and a deep, rich flavor.

📍 Shopping Support at SOGO HIROSHIMA
At SOGO HIROSHIMA, our Shopping Concierge is here to assist you with your shopping.

Together with an interpreter guide, the concierge provides one-on-one support, from helping you find your way around the store and explaining the best ways to enjoy different foods to assisting with tax-free procedures.

▼ Learn more about the Shopping Concierge and make an advance reservation:
https://www.tripadvisor.com/AttractionProductReview-g298561-d32713851-Hiroshima_6hr_Private_Guided_Tour_Food_Tasting_with_Concierge-Hiroshima_Hiroshima_.html

📌 Save this post for your Hiroshima travel plans!

✍️ Share it with friends and family who are planning to visit Japan!

10/08/2026

🎨 Moving Ukiyo-e Meets the Aquarium: A Dreamlike Art Experience 🐠

Looking to make your trip to Hiroshima even more memorable? Why not visit the conveniently located Hiroshima Motomachi Aquarium?

Designed around the concept of “AQUA ALIVE MUSEUM,” this interactive aquarium is home to approximately 3,000 living creatures.

For a limited time, the aquarium is presenting a special collaboration with the Ukiyoe Immersive Art Exhibition HIROSHIMA, where real marine life and dynamic digital artwork come together in a unique immersive experience.

💡 Highlights

● Experience digital interpretations of masterpieces by Katsushika Hokusai and other renowned ukiyo-e artists. Reflected in mirrors, the artwork extends across the walls and ceiling, creating a dreamlike space filled with deep indigo tones of traditional Japanese color.

● Ukiyo-e scenes depicting rivers and fish come to life across the walls and floor, making you feel as though you have stepped into the world of these classic Japanese prints.

● Surrounded by beautiful lighting, sound, and subtle fragrance, enjoy viewing marine life in a completely new way through this unique fusion of art and nature.

📍 Easy Access from SOGO HIROSHIMA

Hiroshima Motomachi Aquarium is directly connected to SOGO HIROSHIMA by an enclosed walkway, making it easy to visit even on rainy days or during the summer heat.

It is an ideal place to visit before or after shopping for the latest fashions or enjoying lunch on the restaurant floor at SOGO HIROSHIMA.

🐟 Hiroshima Motomachi Aquarium
Hours: 10:00 a.m.–7:00 p.m.
Last admission: 30 minutes before closing
Location: 7F, Motomachi Credo Pacela, 6-78 Motomachi, Naka-ku, Hiroshima
Adjacent to SOGO HIROSHIMA

*The special collaboration between Hiroshima Motomachi Aquarium and Ukiyoe Immersive Art Exhibition HIROSHIMA is available for a limited time only.
Dates: July 18 (Saturday)–September 6 (Sunday), 2026

📌 Save this post while planning your trip to Hiroshima!
✈️ Share it with friends and family who are planning to visit Japan.

03/08/2026

🍋 Hiroshima’s New Classics! Discover This Summer's Most Popular Souvenir Sweets
Summer in Japan brings Obon, a traditional holiday when families gather, and many people return to their hometowns. To mark the season, SOGO HIROSHIMA has brought together a wonderful selection of the sweets and treats that Japanese shoppers are choosing as gifts for family and friends.

From longtime favorites to exciting new flavors, it's the perfect opportunity to pick up something special from your trip—or simply enjoy a seasonal taste of Hiroshima.

🌟 Highlights

● A fresh take on Momiji Manju
Hiroshima's famous maple leaf-shaped cakes are a beloved local specialty. Alongside the classic sweet bean filling, you'll also find new favorites, including rich butter bean paste and refreshing lemon cream.

● Flavors unique to Hiroshima
Discover limited-edition sweets and local drinks featuring Hiroshima's renowned citrus fruits, including lemon and hassaku.

● The gifts locals are buying right now
This seasonal selection features the souvenirs Hiroshima residents are choosing for their own families, giving you the chance to enjoy the same favorites as the locals.

If you're visiting Japan this summer, why not discover one of the country's favorite gift-giving traditions through Hiroshima's seasonal specialties?

📅 Dates: July 20 (Monday, holiday) – August 16 (Sunday)
📍 Venue: SOGO HIROSHIMA, Basement Level 1 Food Market
For more information:
🔗https://www.sogo-seibu.jp/hiroshima/topics/202607hiroshima-miyage?wovn=en&utm_source=facebook&utm_medium=timeline&utm_campaign=ss_hiroshima_260803_202607hiroshima-miyage_fb_english

📌 Save this post while planning your Hiroshima trip!
✍️ Share it with friends and family who are planning to visit Japan.

31/07/2026

Enjoy a Japanese Summer Tradition at the SOGO HIROSHIMA Rooftop Beer Garden 🍻✨

Have you ever experienced a Japanese beer garden?
For a limited time, the rooftop of SOGO HIROSHIMA is home to “Umi no Megumiya,” a lively open-air beer garden where you can enjoy a fun evening after a full day of sightseeing.

🍻 Highlights
・Enjoy an all-you-can-eat selection of around 65 dishes, including sashimi, sushi, hot yakisoba cooked on the teppan right before your eyes, roast beef, and much more.
・Beer, Japanese sake, cocktails, soft drinks, and other beverages are all included in the all-you-can-drink selection.
・Covered seating is available, so you can enjoy the beer garden even on rainy days.

📍 Location: Rooftop, SOGO HIROSHIMA
📅 Dates: Through Sunday, September 27, 2026

・Save this post for your next trip to Hiroshima. 🔖

・Share this post with friends who would love to experience one of Japan’s classic summer food events. ✨

22/07/2026

SOGO HIROSHIMA Best Cosmetics of the First Half of 2026

The beauty products customers are choosing most: the ones customers truly love.

Discover the Best Cosmetics selected from the most popular items at the SOGO HIROSHIMA Cosmetics Department during the first half of 2026, based on customer support and sales performance.

This edition features five essential beauty categories that help you look and feel your best every day:
・UV Makeup Primer・Foundation・Face Powder・Lotion・Serum

From UV protection and beautifully finished base makeup to skincare that enhances your skin's natural beauty, this selection brings together the performance and appeal that define today's beauty essentials.

If you've ever wondered, "Which one should I choose?" or "What's popular right now?" this is the perfect place to start.

Why not discover your next beauty favorite from the carefully curated selection recommended by the Beauty Advisors at SOGO HIROSHIMA?

Take a look at the Best Cosmetics that defined the first half of 2026.
*Selection period: January–May 2026
(Rankings are based on units sold.）

No. 1 UV Makeup Primer
＜PAUL & JOE＞ Protecting Primer

No. 1 Foundation
＜SHISEIDO＞ REVITALESSENCE SKIN GLOW Foundation

No. 1 Face Powder
＜DECORTÉ＞ Loose Powder

No. 1 Lotion
＜IPSA＞ THE TIME R AQUA e (Quasi-drug)

No. 1 Serum
＜DECORTÉ＞ Liposome Advanced Repair Serum

See the Top 3 products in each category here.
https://www.sogo-seibu.jp/hiroshima/topics/202607best-cosme-2026k?wovn=en&utm_source=facebook&utm_medium=timeline&utm_campaign=ss_hiroshima_260721_202607best-cosme-2026k_fb_english

-・-・-・-
SOGO HIROSHIMA offers a special discount coupon for overseas visitors.
Simply present the coupon on your smartphone together with your passport at the time of purchase to receive a 5% discount.
We hope you enjoy shopping at SOGO HIROSHIMA!
English Coupon
https://www.sogo-seibu.jp/global/special-coupon/en

Japan Hiroshima tourism -SOGO Hiroshima‐

08/09/2026

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