29/03/2020
Mobile Apps VS eCommerce websites.
1. Mobile Apps are faster
Applications are usually 1.5 times faster than mobile websites and they perform actions much faster too. Applications store their data locally on your device. Allor, data retrieval happens in the blink of an eye. In the case of mobi-sites, data needs to be fetched from the web servers which can take from few seconds to a minute depending upon the network speed and packet sizes.
Another reason is, mobi-sites use JavaScript to run functions and apps run on frameworks which can be five times faster. As all of this happens in the back-end, your users get to perform actions much faster on the front-end delighting them with a seamless experience.
2. Personalized content
Your mobile app can let users clearly define and set their preferences from the beginning, based on which they can be served customized content. The app will observe their engagement and behavior to offer custom recommendations and filter updates for them depending upon their actual location in real-time. Isn’t that just awesome! It will wow your customers, as having an app is not only about personalisation, it’s also to sell your products and services.
3. Instant Online and Offline access
Ability to work offline is the most fundamental difference between an application and a mobile website. While apps need an active internet connection to perform critical tasks like payments and notifications, but they still offer basic content and functionality to users even in offline mode. And that’s what makes all the difference between a sale and a bounce.
4. Push Notifications and instant updates
In-App notifications are received when a user opens an application on their devices. Push notifications are received on devices regardless a user opens an app or not. Basically, the update and promotional notifications which you receive on your devices on a daily basis are Push Notifications.
5. Productivity Improvement and Cost reduction
The biggest benefit of mobile apps is that it increases communications between your employees, vendors, and customers by sharing the same resources and place to order, give replies and train about your products and user behavior. They tend to increase productivity by 20–40% with readily available charts and reporting tools with accumulated customer data.
6. Interactive Engagement
Mobi-apps have their own interfaces that allow users to experience two-way immersive experience. They can simply share an image to their friends and show what they’ve bought via easy sharing and one-click buy, will boost your conversation with the customers and revenue.
7. Increased SEO potential for your website
Your app can be advantageous in two ways, for your in-app content and your website content as synonymous words will be used in the content for products and services. Google these days rank your in-app content too and you can modify your content in your application to help you with your website SEO.
You can optimize your application on respective app stores to rank you highly and include certain Dynamic Success Metrics that will ensure your application’s success via SEO tricks for application optimization.
8. Convenience for Customers
Mobile apps are much easier to use than websites. Usually, apps are designed with a primary focus on usability. In fact, they are intended to offer the next level of usability. Numerous search engines allow users to find exactly what they are looking for anywhere, anytime. When businesses agree to develop an app that allows more flexibility and can address specific customer needs, the benefits of having mobile app becomes even greater. Once it’s there, the app tells you exactly what products are in stock; the app help customers reach your support team, services and payment section. Remember, by offering a merchandising feature through your app that suit your customer’s needs can totally change their purchase experience and eventually increase your sales.
9. Conclusion
Online Businesses whether big or small can surely expect benefits from having a mobile app. If your company for any reason is not mobile and you, as an owner not thinking about investing in mobile app development, then you are already behind your competitors. With billions of mobile users around the globe, an app can make a customer’s experience lot easier, handy and fun. Sometimes size does not matter. If you are the owner of a showroom, an online store or have a small coffee shop with an app to offer your customers, you are certainly on a road to guaranteed growth. Mobile apps are much faster and easier than a website. They can easily be functioned online and are always visible on mobile screens, unlike websites. So now you have all the valid reasons to invest in a mobile app for your online store.
