30/08/2021
Teacher Liang Ning once asked a question, saying: Why the e-commerce website doesn't sell clothing function that uses artificial intelligence technology to let users see what they look like when they wear a certain piece of clothing?
Yeah, why? Isn't this better for consumers to judge whether they are suitable for this piece of clothing? Teacher Liang Ning said, because the clothes sold are vision, that is, imagination for Letting you see what a good-looking model looks like in clothes can inspire your better imagination. And what about putting on your own clothes? This is called reality. You may not like this reality yourself. So: Imagination forces consumption, while reality forces users back. In this way, online consumption and offline
consumption are not only changes in channels, but also changes in consumption driving forces. The previous generation of e-commerce searched for e-commerce, and consumers were searching for products according to their own needs. And this generation of e-commerce is an e-commerce of interest, that is, whether a consumer buys or not depends only on whether he is awakened to his imagination after owning the product.
