Novus Groom

22/06/2026

🚨 OUR BIGGEST GIVEAWAY YET 🚨

10,000 followers is a huge milestone that we reached, thanks to all of you. To celebrate, we’re giving back with 10 lucky winners. 🎉

How to enter:
✓ Follow
✓ Mention 3 friends (or more)
✓ Save this post

📅 Winners will be announced on July 3, 2026 on our Instagram story.

Thank you for being part of the Novus community. Good luck! 🍀

19/06/2026

Everyone suddenly becomes a gentleman when the camera starts rolling 😙 What do YOU notice first

الكل ‎بيصير محترم زيادة أول ما تشتغل الكاميرا. إنت شو أول شي بتنتبهلو؟

19/06/2026

Everything you need for a healthier dandruff-free beard

30/05/2026

As you can probably tell, Novus Groom has a new look (and mission). We’ve been working on this for a while, and today it’s finally out.

We chose green because that represents how we want every man to feel once he’s actually looking after himself. Fresh.

We built Novus because as men, we’re never taught how to properly take care of ourselves (beyond brushing our teeth and using deodorant).

Our mission moving forward will be to properly educate men on self care, and provide them with easy products that work and habits that are easy to follow, so every man can look sharp and show up with confidence.

I promise, this is just the beginning. A lot more coming that we think you’re going to love. Thank you for the support that got us here. God bless you all 💚

18/04/2026

You’ve been buying from Novus. It’s time you got something back.
We’re excited to introduce the Novus Inner Circle, our loyalty program that rewards you for every purchase. Sign in now to earn your 40 welcome points, and to benefit from discounts on all future purchases

👉 www.novusgroom.com/pages/novus-inner-circle

If you have any questions, DM us and we’ll sort you out.

06/04/2026

Whats in the bag?

05/04/2026