30/10/2017
Ted Baker
The ‘No Ordinary Designer Label’ Story
Ted Baker is one of the fastest-growing leading lifestyle brands in the UK
Having launched as a shirt specialist of some repute in Glasgow Ted Baker quickly became the place to buy some of the very best contemporary men's shirting around.
From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart.
As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one … primarily by word of mouth and out of the ordinary marketing. What other brand would give away Paxo stuffing at Christmas, a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards, Roy of the Rovers style? Ted remains one of the only brands to be built into an international designer label without an advertising campaign.
As Ted chooses not to advertise, he must do everything he can to support the collections in a more consistent, different and fun manner. We hope you’ll agree our new ‘no ordinary designer website’ does this down to a tee.
UK personal Shopping Spree offers you better service and cheaper price by purchasing from UK website. Prices in the UK websites are sometimes cheaper than Malaysia between the same brand and same items due to promotions, using our service you might be able to purchase international brands with half of the price.
Come shop with us!! :)
