03/09/2026
๐ฃ๐ฎ๐ฐ๐ธ๐ฎ๐ด๐ถ๐ป๐ด ๐๐ฟ๐ฒ๐ฎ๐ธ๐ฑ๐ผ๐๐ป ๐ฆ๐ฒ๐ฟ๐ถ๐ฒ๐ ๐๐ฝ๐ฎ โ ๐๐๐๐ก๐๐
For the launch of CHANEL ๐๐ก๐๐ง๐๐ ๐๐๐ฎ ๐๐ฉ๐ฅ๐๐ง๐๐ข๐๐, the brand turned a perfume PR box into a functional mini record player.๐ผ
The mirrored metallic finish reflects the campaignโs hall-of-mirrors concept, while the record player brings its music element directly into the unboxing experience.โจ
Instead of simply placing the perfume inside a beautiful box, CHANEL extended the campaign into something you could actually see, hear, and interact with.๐คญ
When the packaging carries the same concept as the campaign, every touchpoint feels more intentional โ and the whole launch becomes easier to remember. ๐๐ป
๐ฅ Video source:
Tiktok๏ผ Claire Arabia Millan.
