Carmen Amsterdam

Carmen Amsterdam CARMEN IS A GUESTHOUSE, KITCHEN AND SHOP. A home where you can stay, shop, eat or just relax.

An Alternative to a traditional hotel or Airbnb, we wanted to create a space that feels like a home first but with the comforts of a hotel.

The House Shirt, available now.A special campaign shot at CARMEN, with the people who inhabit it — friends, guests, empl...
27/07/2026

The House Shirt, available now.

A special campaign shot at CARMEN, with the people who inhabit it — friends, guests, employees, familiar Amsterdam faces. Each wearing the shirt in their own way, across the moments that make up a day at the house.

Creative Direction: Maxime van Namen Maxime van Namen
Photography: Lara Verheijden Lara Verheijden
Styling: Sarah de Mavaleix Sarah de Mavaleix
HMU: Kathinka Gernant

Thank you to Anna, Anne, Akaar, Albie, Britt, Casper, Chloe, Ellie, Eva, Jelmer, Kenna, Laila, Liam, Lily Rae, Matilda, Mehmet, Miriam, Numa, Olivia, Pien, Tahni, Woody 🤍

Our House Shirt is available through early access now, sign up to our newsletter to shop.Available in four colourways: b...
24/07/2026

Our House Shirt is available through early access now, sign up to our newsletter to shop.

Available in four colourways: blue, white, pink and lilac.

Eva & Akaar at CARMEN

Creative Direction: Maxime van Namen Maxime van Namen
Photography: Lara Verheijden Lara Verheijden
Styling: Sarah de Mavaleix Sarah de Mavaleix
HMU: Kathinka Gernant

The House Shirt is made to live in. Practical enough to throw on without thinking, made well enough to still look intent...
23/07/2026

The House Shirt is made to live in. Practical enough to throw on without thinking, made well enough to still look intentional. The first CARMEN product, and the beginning of a wider collection to come.

Early access opens tomorrow, sign up to our newsletter via link in bio. The first 100 orders will receive a special gift 💌

Carmen, Lily, Albie, Anna, Woody at CARMEN

Creative Direction: Maxime van Namen Maxime van Namen
Photography: Lara Verheijden Lara Verheijden
Styling: Sarah de Mavaleix Sarah de Mavaleix
HMU: Kathinka Gernant

The House Shirt — the first CARMEN product 🤍 launching soon.Exclusive early access opens to our subscribers this Friday,...
22/07/2026

The House Shirt
— the first CARMEN product 🤍 launching soon.

Exclusive early access opens to our subscribers this Friday, 24 July. The first 100 orders receive a special gift. Sign up via the link in bio.

Britt & Kenna at CARMEN

Creative Direction: Maxime van Namen Maxime van Namen
Photography: Lara Verheijden Lara Verheijden
Styling: Sarah de Mavaleix Sarah de Mavaleix
HMU: Kathinka Gernant

Lately 🤍
14/07/2026

Lately 🤍

Weekend recap 🌷 Fruity B***y Thank you to everyone who came through and made it feel like a proper celebration. Seeing p...
07/07/2026

Weekend recap 🌷 Fruity B***y
Thank you to everyone who came through and made it feel like a proper celebration. Seeing people try the pieces on in real life was such a joy. Every shape, every body. It just looked so good.

The capsule sold out, but we’re back. Limited quantities online now 🤍

Our swimwear capsule with Fruity B***y is live 🌷A nod to the vintage suits we’ve worn for Summers, and the tulips and ro...
02/07/2026

Our swimwear capsule with Fruity B***y is live 🌷

A nod to the vintage suits we’ve worn for Summers, and the tulips and roses that bloom all around us — reimagined, together.

The capsule includes Fruity’s signature scoop-neck bikini, a 1980s-inspired matching brief, a one-piece swimsuit with a deep scooped back, and a coordinating sarong. Each piece was designed with fit as a priority and developed to flatter a range of body shapes.

Limited quantities available.
Shop online or come try it on at t the Fruity B***y pop-up at CARMEN, from 2 to 5 July.

Photography Ana Kras
Creative Direction
HMU Irena Ruben Hair and Make-Up
Talent

Launching tomorrow 🌷 CARMEN x FRUITY B***YOur swimwear capsule, born from a shared obsession with vintage high-cut suits...
01/07/2026

Launching tomorrow 🌷 CARMEN x FRUITY B***Y

Our swimwear capsule, born from a shared obsession with vintage high-cut suits and the flowers that take over Holland every Summer.

Online 2 July at 12AM CET

Photography Ana Kras
Art Direction
HMU Irena Ruben Hair and Make-Up
Talent

It’s going to be a Fruity summer —CARMEN x FRUITY B***YLaunching next Thursday, 2 July
26/06/2026

It’s going to be a Fruity summer —
CARMEN x FRUITY B***Y
Launching next Thursday, 2 July

It’s going to be a Fruity summer —CARMEN x FRUITY B***YLauching next Thursday, 2 July
26/06/2026

It’s going to be a Fruity summer —
CARMEN x FRUITY B***Y
Lauching next Thursday, 2 July

Adres

Keizersgracht 600
Amsterdam
1017EP

Meldingen

Wees de eerste die het weet en laat ons u een e-mail sturen wanneer Carmen Amsterdam nieuws en promoties plaatst. Uw e-mailadres wordt niet voor andere doeleinden gebruikt en u kunt zich op elk gewenst moment afmelden.

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