27/07/2026
The House Shirt, available now.
A special campaign shot at CARMEN, with the people who inhabit it — friends, guests, employees, familiar Amsterdam faces. Each wearing the shirt in their own way, across the moments that make up a day at the house.
Creative Direction: Maxime van Namen Maxime van Namen
Photography: Lara Verheijden Lara Verheijden
Styling: Sarah de Mavaleix Sarah de Mavaleix
HMU: Kathinka Gernant
Thank you to Anna, Anne, Akaar, Albie, Britt, Casper, Chloe, Ellie, Eva, Jelmer, Kenna, Laila, Liam, Lily Rae, Matilda, Mehmet, Miriam, Numa, Olivia, Pien, Tahni, Woody 🤍