Searious Business

Searious Business Searious Business: an impact-driven company focused on collaboration with companies to avoid plastic Keep plastic in our economy and out of our ocean.

Searious Business is a social enterprise committed to systemic change to prevent plastic waste before it becomes pollution. We work with major companies, NGOs and governments to 📈Build viable reusable packaging systems |🫙Move away from virgin plastic |♻️Enable effective recycling.

A new UN report says we're very likely to overshoot 1.5°C. Very soon. It also warns against the temptations of fatalism....
03/09/2026

A new UN report says we're very likely to overshoot 1.5°C. Very soon.
It also warns against the temptations of fatalism.

Now is not the time for paralysis. It is time to accelerate.

Our collective job now is to make the other side of 1.5°C as manageable, and as short-lived, as possible. If we look at the astronomical costs that lie ahead: food insecurity, infrastructure damage, supply chain collapse, mass climate migration, and increased risk of conflict, the supposed "cost" of making sustainable decisions today starts to look like a trifle.

This is a business risk. Boards and leadership teams need to give their finance, procurement and operations teams a clear mandate: factor long-term resilience into decision-making, not just short-term cost.

The report urges the need for adaptation plans; how are we to survive these conditions? But adaptation means more than building sea walls and cooling centres. There is no Ark.

We must redesign the systems that produce and distribute all our goods, building more local circular economies that are less resource-intensive and more resilient to disruption. We must rethink our supply chains before more crises force us to.

Every tonne of CO₂ we avoid still matters.
Every tonne of virgin material we replace still matters.
Every fraction of a degree still matters.

Overshooting 1.5°C does not mean the future is written.

The choices we make now will determine how severe the impacts become. Not for some distant future generation. For us. Now.

Step up.



(The photograph below shows Venice council chambers flooded minutes after they rejected amendments to fight climate change, posted by Italian politician and activist Andrea Zanoni in 2019)

Plastic pollution is a shared challenge across the Caribbean, but solutions are emerging across the region.We are please...
24/08/2026

Plastic pollution is a shared challenge across the Caribbean, but solutions are emerging across the region.

We are pleased to share that our founding director, Willemijn Peeters, will be speaking at the upcoming webinar "From Plastic Waste to Circular Value: Lessons, Leadership and Market Opportunities Across the Caribbean".

During her session, Understanding Caribbean Plastic Waste Streams, Willemijn will explore the types of plastics entering Caribbean markets, materials with the greatest recovery potential, and opportunities to strengthen collection, recovery systems, and investment across the region.

The webinar brings together experts from across the Caribbean and beyond, including Dr Amardeep Wander (Asia Pacific Waste Consultants), Farzana Yusuf-Leon (Organisation of Eastern Caribbean States OECS), and Nalini A. Sooklal (UICN México, América Central y el Caribe), to share lessons learned, highlight regional leadership, and discuss practical pathways towards stronger circular value chains.

📅 Friday, 28 August 2026
🕙 10:00 a.m. – 11:00 a.m. AST
💻 Online

If you work in government, business, academia, civil society, or environmental management, we'd be delighted if you joined the discussion and shared your perspective.

Registration link: https://engage.iucn.org/event/plastic-waste-circular-value-lessons-leadership-and-market-opportunities-across-caribbean

Ministry of Tourism, Civil Aviation and Sustainable Development
IUCN Caribbean UICN México, América Central y el Caribe

Growing the RePLHA consortium: welcome, RECALO!We are excited to welcome RECALO to the RePLHA consortium. RePLHA brings ...
06/07/2026

Growing the RePLHA consortium: welcome, RECALO!

We are excited to welcome RECALO to the RePLHA consortium. RePLHA brings together partners from across the value chain to develop and demonstrate a reusable transport packaging system for large household appliances.

The aim is to replace single-use transport packaging with a scalable, cost-effective and environmentally sound circular alternative, supporting companies as they prepare for upcoming PPWR reuse targets.

RECALO brings valuable expertise in circular packaging, reusable load carriers and pooling systems. Their expertise will be instrumental as we further develop the logistics and pooling model needed to make reuse work across EU-wide supply chains. Pooling and shared assets are a core element of the RePLHA approach to enable efficient reuse systems & scaleability.

In the meantime, our packaging manufacturing partners Corplex and KTPconTeyor have successfully developed the first packaging concept designs, while Heliot Europe is working on the digital tracking elements.

As RePLHA approaches its conclusion, the consortium has delivered significant results, including packaging and system guidelines, as well as the development of viable business models.

These achievements lay the foundation for the prototyping and piloting activities out in the upcoming Phase 3.

We will soon host a live session for OEMs and retailers to share the key outcomes of Phase 2. If you are interested in joining, please reach out to [email protected].

Welcome aboard, RECALO!

18/06/2026

Refill is one of the most powerful ways to cut plastic at the source.

This World Refill Day, we’re highlighting what it really takes to make refill work in practice — especially in complex, high-demand environments.

Take professional cleaning.

With BRAVE’R (Brabant Veegt de Vloer or Brabant sweeps the floor with single-use), we’re currently in the testing phase of a refill system designed specifically for this sector. That means tackling some of the toughest challenges head-on: safely dispensing highly corrosive cleaning agents, preventing leaks, and ensuring a mess-free user experience — without compromising on performance or safety.

Because if refill isn’t easy, reliable and safe, it won’t scale.

BRAVE’R combines durable packaging with smart dispensing to help cleaning professionals move away from single-use plastics towards a system that works operationally, not just conceptually.

This is what supporting World Refill Day looks like for us:
not just advocating for refill — but building and testing the systems that make it viable in the real world.

Curious how refill could work in your sector?
Let’s talk.


Noord-Brabant

05/06/2026

🎶 How low can you go? 🎶

This World Environment Day, we took inspiration from Inger Andersen and the UN Environment Programme and decided to move — literally.

Because the message is serious, even if the dance is not.

🌍 If global temperatures go past 1.5°C, we don’t just need to slow down — we need to bring them back down, fast.

The good news? We already have many of the solutions.
At Searious Business, we see every day how very practical choices make a real difference:

• cutting out unnecessary packaging
• using maximum recycled content in the most recyclable formats
• exploring reuse and refill systems

All of these reduce CO₂ emissions and unnecessary costs at the same time.

So today, we’re asking the same question as UNEP:
👉 How low can we go — for people and planet?

We chose limbo. Because climate action isn’t about standing still.
It’s about bending, moving, redesigning — and going as low as you can.

Now it’s your turn: 💃🕺 Show us how you move for climate action
📹 Film, post, tag others

🌱 Let’s keep each other moving

Plastic pollution is not just a waste problem.It is a climate issue.A livelihood issue.A systems issue.That is why we we...
19/05/2026

Plastic pollution is not just a waste problem.

It is a climate issue.
A livelihood issue.
A systems issue.

That is why we welcome the new roadmap from WRAP: 𝘊𝘢𝘵𝘢𝘭𝘺𝘴𝘪𝘯𝘨 𝘴𝘺𝘴𝘵𝘦𝘮𝘪𝘤 𝘢𝘤𝘵𝘪𝘰𝘯 𝘢𝘨𝘢𝘪𝘯𝘴𝘵 𝘱𝘭𝘢𝘴𝘵𝘪𝘤 𝘱𝘰𝘭𝘭𝘶𝘵𝘪𝘰𝘯. It sets out how purpose‑driven funders can unlock high‑leverage change by investing beyond short‑term fixes and into the systems that prevent pollution at source.

The roadmap makes a compelling case for funding solutions that:
• reduce plastic production and use
• accelerate reuse and circular delivery models
• strengthen policy, infrastructure and coordination
• centre livelihoods and a just transition for informal waste workers

Importantly, it shows that tackling plastic pollution can simultaneously reduce climate impacts, protect ecosystems and improve social and economic outcomes across the globe.

We are proud that several of our systemic change projects are featured as examples of how funders are already backing approaches that go beyond pilots, and instead help reshape value chains, markets and governance so solutions can scale.

If you are a funder, investor or partner looking to maximise impact, this roadmap offers a clear framework for where catalytic capital can make the biggest difference.

📣 Read the roadmap and join the call to invest in systemic solutions. Full report here: https://www.wrap.ngo/resources/report/catalysing-systemic-action-against-plastic-pollution-roadmap -file

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