24/12/2025
It's a cliché, but time flies. I'm writing this now, as we approach the final days of 2025. A year in which much has happened.
The introduction of scarves, for example. A significant milestone. The activation of Fashion Cloud, a tool for connecting with customers regarding inventory. This is a huge step forward in the development and professionalization of my brand. This also includes investing in a new CRM system to better serve customers.
Hiring a new colleague to oversee the Fashion Cloud process is another step towards professionalization.
I've also welcomed many new clients. Clients who lack the attention and a well-balanced assortment (especially colors) offered by other companies and who find it with us. Because, despite the inevitable digital transformation, we continue to visit our clients in person. And during these customer visits we listen carefully to their needs. In fact, by listening to customers, I still exist as a brand. That's always our goal, also in the future!
And now, for the first time in one of the busiest times of the year, I'm on vacation, in Egypt. My thanks go to a friend of mine who handled the Christmas orders over the last few days, and to my brother who helped me with the gift box debacle. The giftboxes arrived a month later, and he was a great help these last few days. My gratitude is also big for the customers who still wanted them, even if they were 3-4 weeks late.
And now that 2026 is in sight, I can only think about the next steps that still need to be taken.
There will be beanies in the same colors as the new scarves. At least, we'll start with a small range, but who knows.
Next year will be my 10th anniversary – officially in December. I'll definitely come back to this, but it's amazing how quickly it all happened. I remember combining everything with a job for the first 3-4 years, and almost all the stores said "no" when I approached them for an appointment. Now I'm closing out 2025 with almost 450 customers!
I want to thank you for all your confidence in me. We will work incredibly hard to maintain this trust over the next 10 years.
Enjoy the last days of this year and have a wonderful 2026!
Carlo
