TCHAI Positive impact. Through spaces. Business as usual won’t get the job done
We are storytellers. Storytellers of YOUR story. All senses are stimulated.

What your brand stands for, what you do, creation and realisation. We translate this DNA into a unique client experience on the shop floor; from 2D to 3D instore concepts. With Tchai you are building on fifty years of experience; storytelling and cross-channel marketing are in our genes. A story with Tchai always begins with ‘” Once upon a time there was a product” and ends with “and they all lived happily ever after”. Create to achieve
Tchai understands the art of effective shopper marketing. We go under the skin of your brand and your target group. We combine this with a large dose of creativity, wide branch knowledge and a stubborn drive to make the impossible possible. With these ingredients we can write a success story for you: from a strategic design concept to the development of a product display, shop-in-shop or a complete shop interior. Tchai creates and achieves.

17/09/2026

“Surrounded by the whole team, seeing the Tchai Tchi experience we’d shaped together come to life through every visitor... It felt like magic.” -

While 1800 stands competed for attention, we built ours around one idea: our Tchi, a fusion of Tchai with Qi, the concep...
16/09/2026

While 1800 stands competed for attention, we built ours around one idea: our Tchi, a fusion of Tchai with Qi, the concept of life force. An energy running through everything we do.

We wanted to do something different. And it paid off. We ended up winning the Best Design Award in silver, judged by an international jury of retail professionals. And getting recognition from Shop Drop Daily .

This month we’ll take you through it all. From concept to final product. And everything in between.

Samsung Dome “Moving Mesdag” 2015. A special pop-up installation on Amsterdam’s Museumplein, near the Rijksmuseum, that ...
15/09/2026

Samsung Dome “Moving Mesdag” 2015. A special pop-up installation on Amsterdam’s Museumplein, near the Rijksmuseum, that served as the launch platform for Samsung’s new curved screen technology. Inside the dome, the concept digitally animated Hendrik Willem Mesdag’s iconic 1881 Panorama Mesdag, a static 360-degree painting of Scheveningen, projecting it across the curved screens to create a dynamic, immersive experience. From Amsterdam, the pop-up dome travelled on to two more locations across the Netherlands, drawing over 70,000 visitors in total along the way.

In partnership with Cheil Benelux

We asked our colleagues what their favorite Samsung project was they have worked on, and one that came up right away was...
14/09/2026

We asked our colleagues what their favorite Samsung project was they have worked on, and one that came up right away was the Samsung Z4 Fold and Z4 Flip pop-up.

A complete Samsung experience within one pop-up store. This 8x8x3 meter space was created in collaboration with Cheil Benelux to introduce and put the spotlight on Samsung’s Z4 Fold and Z4 Flip. The store featured two distinct sections, each dedicated to showcasing the Fold and Flip technologies up close.

The entire structure was prefabricated at our model-making unit, ensuring a swift installation in just two nights prior to launch. Careful planning and ex*****on that were crucial in bringing the vision to life and creating a truly immersive brand experience.

11/09/2026

For we regularly orchestrate large-scale store rollouts. With precision and expertise, project after project. Our team unwraps and polishes every device, ensures security readiness, activates retail mode, and installs RMS software. Each package is carefully prepped at store level, guaranteeing seamless operations no matter the scale.

Time and again, our dedicated team of mechanics works non-stop to get thousands of Samsung smartphones store-ready, helping Samsung’s retail partners thrive in the digital age.

This is how we transform the retail landscape, one rollout at a time. In collaboration with partner .benelux

17 years of partnership. 30 stores. 500 shops-in-shops. 300 displays a year. 18 rollouts a year. Worldwide. Cheil Benelu...
10/09/2026

17 years of partnership. 30 stores. 500 shops-in-shops. 300 displays a year. 18 rollouts a year. Worldwide. Cheil Benelux Samsung

09/09/2026

How many rollouts do we deliver a year for together with .benelux ?

08/09/2026

We asked the .benelux team how many SHOP-IN-SHOPS we’ve built together for over the years.

01/09/2026

Brand activation, built to travel. One of our favourite projects in partnership with .benelux for the Galaxy Z Flip4 campaign. Built in-house using a shipping container as its foundation, this pop-up expanded on-site, opening both sides into an even bigger brand space, with a giant Flip4 greeting visitors at the entrance. Designed to fold up and travel, it toured multiple locations across the Benelux after its beach debut.

31/08/2026

In every store, pop-up, shop-in-shop, flagship store… How many product DISPLAYS did we create and built over the years? 👀

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Kolenbranderstraat 24
Ridderkerk
2984AT

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Dinsdag 09:00 - 17:00
Woensdag 09:00 - 17:00
Donderdag 09:00 - 17:00
Vrijdag 09:00 - 17:00

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