29/07/2026
Traditionally brewed. This little red tin started it all.
In 2014, we handed you our very first water-based pomade, the red Reuzel tin. High shine, water-soluble, and a total gamechanger. Hard to believe it’s been over decade since that first can hit the shelf.
Back then we never dreamed we’d grow into a range of 50+ products, loved and sold in almost 100 countries. From one tin in Rotterdam to barbershops across the globe.
Same grit. Same shine. Same filthy-good pomade that started the whole thing. 🔥
