11/06/2026
Jeans don’t die. They move indoors. 🪴
Two weeks ago at Design District Rotterdam, we introduced Jeans - an upholstery fabric made from recycled denim and rPET - and The Big Butt, the circular sofa that carries the story.
The reactions said it all. People touched it, scanned the QR code, asked questions, and stayed for the conversation.
This is what we came to do: make sustainability visible. Tangible. Appealing.
Thank you to everyone who stopped by. The system is just getting started. 👖