What are the opening hours?

Wednesday 9:30am - 5:30pm Thursday 9:30am - 5:30pm Friday 9:30am - 5:30pm Saturday 9:30am - 5:30pm Sunday 10am - 4pm

Parallel

Parallel is Aotearoa New Zealand's bookshop for everything alternate, imagined, and in-between.

25/03/2025

Last chance to get a great deal in our closing sale! All outstanding orders will be shipped tomorrow or Friday.

23/05/2024

This morning’s work: a stack of delayed uploads (ft two of our cute work from home coworkers: Soba and Momo)

We’ve run into some issues with boxes being delivered to the wrong address. Some of these arrived as we were packing up home base, others have only recently arrived. All of them should be ready to browse online by this evening!

And hopefully this solid stack here is just the start of some long overdue restocks.

20/05/2024

Hello from the Land of Burnout 👋🏻

🪫🪫🪫

Turns out starting a business in the worst economic climate in (at least) a decade is really, REALLY draining. We’re sure you’ve heard from other small business owners about how difficult the past year or so has been. There are lots of us who are getting other jobs or even shutting their businesses altogether because they cant make ends meet. It’s a scary and uncertain time to be a small business.

And that’s true at Parallel, too.

All of 2023 we were trending upwards. Our sales, our foot traffic, our regulars, our follower count - all of it was consistently growing at a steady pace. We felt so lucky to be seeing solid growth, even if it was hard-won.

And then 2024 started and everything slowed WAY down. For the first time we were trending downward, beyond the normal post-holiday drop. And all around us was the knowledge that it wasn’t us, it wasn’t anything we alone could change. It was that everyone, everywhere was struggling.

And then there came a day when Luna woke up and found that the idea of going in to work filled them with a creeping sense of dread, rather than excitement and joy.

So we made the difficult decision to scale back, to ease the pressure on Parallel to be our main income. Jess got a new job and we moved back online. We set our sights on building more slowly and intentionally while the economy eased - with the hope that as we readjusted we’d be able to search for a space that could support the full vision of Parallel.

Luna expected they’d take a short break after moving out of Home Base, but pretty quickly it became clear that they were deep in burnout. It was difficult for them to do anything at all.

We’d just planned to be back in full swing last week. Our stock is yet to be organised neatly and Luna’s office is a wreck. We’re definitely not at full capacity.

But we’re here, operating in Low Power Mode. You might not see us much on social media, it may take longer for us to respond to messages. But we’re here - shipping your orders, and curating our collection, and doing our absolute best to recharge so we can build back better.

15/04/2024

Our hours look a liiittle different this week as we wrap up our time on Karangahape. We’ll be in a bit later (12pm on weekdays, 11am on the weekend) and leaving a bit earlier at 4pm so we can conserve our energy for all these big changes!

But shorter hours won’t affect our moving sale. You can still get 15% off in store and online until this Sunday, the 21st. And if there’s anything you’re dying to get your hands on, we recommend doing a click and collect order. We’re swiftly saying goodbye to final copies and we’re not planning on any restocks until we’re all set up and ready to go in our home office a few weeks from now. The discount applies automatically at checkout so it’s easy as!

12/04/2024

Every book you buy is one we don’t have to pack! 📚

We’ve got 15% off all books online and in store until the 21st of April. After that we’re packing up Home Base and moving back online. 📦

04/04/2024

We’re closed in solidarity with .akl. We’ll see you tomorrow!

02/04/2024

Happy first birthday to us! 🎂🎈(Okay, technically it was yesterday, but we were busy enjoying being totally unplugged on our public holiday)

Today we’re celebrating with a quiet evening in, a homemade lemon blueberry cake, and a bit of brainstorming about what Year 2 will look like for us.

Thank you to everyone who’s helped us get to where we are now. The first year of business is jam-packed with learning, and experimenting, and hoping your dream has wings. Every single one of you who has bought a book, visited us in shop, and shared us with your friends has a special place in our hearts. And our regulars (both online and at Home Base)? You’re some of our favourite people ever. Nothing compares to the joy of recognising a face at a market or a name on an order.

We couldn’t do this without you, so go on and get yourself a little treat to celebrate, too

24/03/2024

As the days grow shorter so are our hours! From Wednesday the 27th we’ll be closing an hour earlier each day.
Plus we’ll be closed next Sunday, for Easter!

22/03/2024

Hope can feel like such a fragile thing nowadays. It’s important to seek it out, to nurture it and hold onto it so we can use dream of a better world.

We’re finding most of our hope in the kindness and generosity of our community. In the caring and compassionate conversations we have with you, both here on insta and in shop at Home Base. In the resilience and determination of all of us, collectively.

What’s bringing you hope recently?

21/03/2024

What we’ve been reading lately 📖📚

19/03/2024

Today one of our cats, Miso, unexpectedly passed. We’ll be taking the day off tomorrow to grieve and to get our feet back under us.

We’ll be back open on Thursday 💗

05/03/2024

The post-Pride pep slide has set in and we woke up feeling like this today. We’re staying home to recover a bit more of our zest and pizazz for First Thursdays tomorrow.

In the meantime, if you were dying to pop in to Home Base today enjoy a sweet little 10% off when you spend $50+ online. No need for a code, the discount will kick in automatically!

See you tomorrow!

Address

501 Karangahape Road, Unit D
Auckland
1010

Opening Hours

Wednesday	9:30am - 5:30pm
Thursday	9:30am - 5:30pm
Friday	9:30am - 5:30pm
Saturday	9:30am - 5:30pm
Sunday	10am - 4pm

Website

http://parallelaotearoa.nz/

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36 Queens Parade, Devonport

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