Yamaha has worked extremely hard since its founding in the early 1900s to build products defined by the concepts of “high-quality and high-performance” and “light-weight and compactness”. As a result Yamaha prides itself on delivering ground-breaking advancements in the areas of small engine and FRP processing technology, as well as robotic control and component technologies. It can also be said t
hat our corporate history has taken a path where “people” are the fundamental element, and our product creation and other corporate activities have always been aimed at touching people’s hearts. Our goal has always been to provide products that empower each and every customer – making their lives more fulfilling by offering greater speed, greater mobility and greater potential.