26/06/2026
Beauty business truth and one of the most divisive conversations in our industry right now.
Discounting feels like a solution. Fill the gaps, keep clients happy, stay competitive.
But we’d argue it’s one of the most damaging habits the beauty industry has normalised and it’s time we talked about it openly.
Swipe through for our full take, then tell us where you stand in the comments. We’re not here to tell you what to think, we genuinely want the conversation.
Because this industry deserves better than a race to the bottom.