Alexy Goldstein, New U Life Founder and Product Formulator
Recognized health and wellness
CEO of the pioneering California natural food stores that grew into an online category leader, Alexy Goldstein is a certified homeopath, herbalist, respected iridologist and a Nutritional Consultant (N.C.). Goldstein has also created many exclusive formulas including the one of a kind SomaDerm® Gel. In short,
Alexy Goldstein is a force of nature—or should we say, a force for natural foods, nutraceuticals and performance supplements that help people lead their healthiest possible lifestyle. In his 25 years in business, Goldstein has helped thousands of grateful customers with his products and personal counsel, building four successful companies along the way. From high school senior to natural foods retailer
Goldstein began his impressive career right out of high school. While preparing for his freshman year at Fresno State University, where he would receive a Bachelor’s Degree in Business, Goldstein learned his parents were leaving the family business for him to run or sell. What began as an obligation, and baptism by fire at the age of 18, became a mission. That passion would drive Goldstein to become a leading manufacturer of natural foods, vitamins, and performance supplements. It would later inspire the development of one of the most exciting anti-aging products now available, New U Life SomaDerm® Gel, a proprietary blend of key natural ingredients and powerful nutraceuticals that may stimulate natural growth hormone. From local retailer to national nutraceutical manufacturer
Store owner by day, college student by night, Goldstein mastered and expanded his retail business. Soon, he began researching the products he was selling and wondered if he could develop his own line to higher standards and answer particular customer needs. After he graduated, Goldstein “went back to school” and became a Certified Homeopath and Certified Herbalist. His new comprehensive knowledge of the human body, combined with insights gained from customer interactions, highlighted gaps in the marketplace. This led him to launch Natural Life Foods™, a line of natural, premium nutraceutical products the company retails online and in their California stores. From retailer and nutraceutical manufacturer and wholesaler to performance products marketer. Goldstein’s zeal for wellness pushed him to explore products that improve performance on and off the court. Backed by years of scientific research, he launched a few companies. Natural Life Foods™, a complete line of vitamins, minerals, herbs, protein powders, fish oils, essential oils and many other speciality products, that sums up to over 600 products that covers everyone’s health, nutrition and performance needs. The beginning of what sprouted the rest of the phenomenal quality companies to follow. Strike First Nutrition™, a line of high-quality proteins, strength and recovery products, hormones and activators, and nootropics and sleep aids. In less than 15 years, Goldstein and his team have turned Strike First Nutrition into a supplement powerhouse in the San Francisco Bay Area, catering to athletes of every sport. Liviotics™, a complete line catered for gastrointestinal healing and support. Clinically tested products and proven results for decades. From cutting edge probiotics to complete concentrated meals, this impressive line has been designed to treat those suffering from such autoimmune disorders as IBS, diverticulitis, gastritis, dysbiosis, Crohn’s disease and many other gut-related issues. Earthly Benefits™, a young growing line consisting of quality, popular, and high in demand herbs and will soon release its line of natural cosmetics. XYGENYX™, a licensing company for FDA-registered products. The crown jewel of the line, the product that’s been generating a lot of buzz lately, is SomaDerm Gel. Alexy Goldstein, New U Life 创始人和产品配方师
公认的健康专家
作为创始人兼首席执行官，Alexy Goldstein 带领公司发展成为加州领先的天然食品线上经销商，他同时还是持证顺势治疗师、草药师，受人尊敬的虹膜学专家和营养咨询专家。Goldstein 还发明了许多独家配方，包括独一无二的 SomaDerm® 凝胶。简而言之，Alexy Goldstein 推崇天然的力量，或者说天然食品、营养保健品、功能性补品的力量，来帮助人们建立健康的生活方式。在他 25 年的从业生涯中，Goldstein 的产品和咨询服务帮助了成千上万的客户，并一路成立了四家成功的公司。
从高中生到天然食品零售商
Goldstein 高中毕业后就开始了他精彩的职业生涯。丝毫没有夸张。进入Fresno State University预科班，准备攻读商科学士学位时，Goldstein 的父母告诉他，二人不打算继续经营家族产业了，要么他来接手，要么出售。面对 18 岁时就来临的严峻考验，他一开始只是为了担负起作为继承人的责任，后来竟成了他毕生的使命。在这股热情的驱使下，Goldstein 成为天然食品、维生素和功能性补品的领先制造商。这股热情还让他后来研发出了现已市售的抗衰老产品，备受瞩目的 New U Life SOMADERM® 凝胶，以天然成分与强效保健品的专利混合物之透皮产品，可能帮助刺激自然成长激素。
从地方零售商到营养保健品领先制造商
Goldstein 白天经营店铺，晚上去学校上课，零售业务做得风生水起。很快地，他开始研究自己销售的商品，并思考自己能不能研发出更高品质的产品系列，以满足特定的客户需求。毕业后，Goldstein 暂别了商界，成了一名持证顺势治疗师和草药师。对人体的全新、更全面的认识，加上与顾客打交道的过程中获得的认知，使他准确发现了市场需求。于是他推出了天然、优质营养保健品系列——Natural Life Foods™，并在公司的线上商店和California的线下门店开始出售。
从零售商、营养保健品制造商和批发商到功能性食品销售商。
Goldstein’s 对健康的热忱促使他开始研究面向专业运动员和面向普通人的功能性食品。经过多年的科学研究，他成立了几家制造、销售公司。
Natural Life Foods™ 系列总共有 600 多款产品，产品成分含维生素、矿物质、草药、蛋白粉、鱼油、香精油和许多其他特制品，可以满足各个人群的健康、营养和功能需求。此后其他几家公司陆续成立，均取得了不错的成绩。Strike First Nutrition™ 系列产品包括优质蛋白质，力量强化食品，损伤修复产品，激素，活化剂，益智药以及助眠剂。在不到 15 年的时间里，Goldstein 和他的团队已将 Strike First Nutrition 打造为San Francisco Bay的“动力源泉”，满足着各类运动员的营养补充需求。Liviotics™ 系列产品提供胃肠道所需的营养，促进胃肠道康复。产品通过临床测试，几十年来成效显著。从采用最尖端技术研发的益生菌到各种浓缩营养代餐，对患有肠易激综合症、憩室炎、胃炎、肠道菌群失调、克罗恩病等自体免疫疾病和存在许多其他肠道相关问题的患者有明显功效。Earthly Benefits™ 是一个年轻且正在蓬勃发展的品牌，提供优质、流行和高需求的草药产品，不久将发布其天然化妆品系列。XYGENYX™，专门制造、销售获得美国食品药品监督管理局认证的产品。这个品牌最有号召力的产品是最近引起轰动的 SomaDerm 凝胶。
