BOXED by april

BOXED by april Handpicked haircare boxes. Curated by a blonde specialist with 24yrs behind the chair. Launching soon

23/08/2026

I KNEW she was going to love the Goldwell 10V

There’s a reason it’s one of my all-time favourite toning products.

Ashleigh has been using her Cool Blonde Box for the last couple of weeks, so I asked her to give us an update on what she’s been using, what she’s loving and how she’s finding the routine so far.

This is the part of BOXED I’ve been so excited for. Not just sending out a box of products, but actually seeing them being used at home as a complete routine and hearing what people genuinely think of them.

Cool Blonde Box 🤍
BOXED by April

19/08/2026

Packing the very first BOXED order 🥹

I don’t think I’ll ever forget this one.

After months of planning, testing, changing my mind, changing it back again 😂 and putting so much into bringing BOXED to life… someone actually ordered one.

And now I get to pack it.

The first BOXED order is officially on its way.

Good hair, made simple. x

19/08/2026

🔓 VIP EARLY ACCESS IS OPEN
VIPs, check your inbox. Your password is waiting 👀
You’ve got 24 hours to shop BOXED before everyone else.
Happy shopping 🤎
April x

16/08/2026

Meet Lille 🤍
Lille is putting the BOXED Bond Repair Box to the test
Her goal? Stronger, healthier hair so we can be as blonde as safely possible and without a cupboard full of random products she doesn’t know how to use.
Inside her box is a complete repair routine, with every product chosen to work together, plus the tools to make it easy.
We’ll be checking in with Lille along the way, starting with her first wash 👀
Let the Bond Repair journey begin.

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Christchurch
Christchurch
8042

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