Wear It Proud

Wear It Proud Wear It Proud is the official online seller of Lion beer merchandise. www.wearitproud.co.nz Top bran All your favourite beer gear in one awesome place!

Tees, Caps, Merchandise and all things bar - All in your favourite brands - Speight's, Speight's Summit, Steinlager, Steinlager Tokyo Dry, Lion Red, Lion Brown, Waikato Draught, Mac's & new to the family - Emerson's. Get updates on new products, sales and giveaways.

New apparel and merch just got added to Wear It Proud! We are hyped as to welcome the Hyoketsu brand to our online store...
05/03/2026

New apparel and merch just got added to Wear It Proud! We are hyped as to welcome the Hyoketsu brand to our online store!

Check out our Hyoketsu, Wear it Proud Beer Gear Apparel & Merchandise. We are the only official supplier of Lion New Zealand Merchandise!

The ultimate gift duo - Socks & Jocks! Buy Waikato Draught Boxer Twin pack and Socks in a together for only $59! Simply ...
26/11/2025

The ultimate gift duo - Socks & Jocks! Buy Waikato Draught Boxer Twin pack and Socks in a together for only $59! Simply add both to your cart and enter promo code: WIPWDSJ25 - Promotion applies to select items only and for a limited time.

Check out our S&J Waikato, Wear it Proud Beer Gear Apparel & Merchandise. We are the only official supplier of Lion New Zealand Merchandise!

The sun’s out, and Christmas is on the horizon. Grab our stocking stuffer bundle – with the perfect trio to make any Spe...
21/11/2025

The sun’s out, and Christmas is on the horizon. Grab our stocking stuffer bundle – with the perfect trio to make any Speight's fan's day. Grab a Speight's Mini Cooler, Sunnies and Socks in a Can, enter promo code: WIPSPXSF25 and save. Promo on for a limited time and applies to select items only.

Check out our Speight's Xmas Stuffers, Wear it Proud Beer Gear Apparel & Merchandise. We are the only official supplier of Lion New Zealand Merchandise!

The sun’s out, your clogs are calling, and your puffer jacket’s officially on holiday. Grab our Speight’s 4-pack – becau...
09/11/2025

The sun’s out, your clogs are calling, and your puffer jacket’s officially on holiday. Grab our Speight’s 4-pack – because nothing says “hello summer” like sand where is shouldn't be and questionable tan lines. Grab a Singlet, Tee, Rugby Shorts and Mini Cooler Bag enter promo code: SUMRSP25 and save over 20%! Normally $127.40 now only $99! Promo on for a limited time and applies to select items only.

Check out our Speight's Summer Bundle 25, Wear it Proud Beer Gear Apparel & Merchandise. We are the only official supplier of Lion New Zealand Merchandise!

Christmas is on the horizon, get ready with these awesome stocking stuffers for the Waikato Draught fans. Buy Waikato Dr...
07/11/2025

Christmas is on the horizon, get ready with these awesome stocking stuffers for the Waikato Draught fans. Buy Waikato Draught Socks in a can, bottle opener, playing cards and willie keyring for only $39! Normally $66.90, Bundle applies to select products and is on for a limited time.

Check out our Waikato Draught Stocking Christmas, Wear it Proud Beer Gear Apparel & Merchandise. We are the only official supplier of Lion New Zealand Merchandise!

Celebrating the sunshine for all of November whenever you purchase a Speight's Retro Singlet, grab yourself a FREE Summi...
02/11/2025

Celebrating the sunshine for all of November whenever you purchase a Speight's Retro Singlet, grab yourself a FREE Summit Bottle Opener at the same time! Offer is on for a limited time and while stocks last. Simply add both to your cart.

Speight's retro contrast marle singlet with vintage roundel.

Introducing NEW Lion Red Clogs, comes in 3 sizes and is covered in iconic Angry Fish, just $39! Also as a new release bo...
24/10/2025

Introducing NEW Lion Red Clogs, comes in 3 sizes and is covered in iconic Angry Fish, just $39! Also as a new release bonus, combo the clogs with a core Lion Red Tee and save over 27%! Just $49 for the bundle. Simply add both to your cart and enter promo code: WIPLRCT25 at checkout.

Show off your stars in sports mode or relaxed mode! Lion Red Clogs are the perfect fishing, BBQ or beach wear to be seen in this summer! Available in 3 sizes and covered in iconic Angry Fish! 39-40 = 6-8 41-42 = 9-10 43-44 =11-13

Introducing JUST ADDED Lion Red Clogs! Comes in 3 sizes, splattered with iconic Angry Fish and only $39!
24/10/2025

Introducing JUST ADDED Lion Red Clogs! Comes in 3 sizes, splattered with iconic Angry Fish and only $39!

Show off your stars in sports mode or relaxed mode! Lion Red Clogs are the perfect fishing, BBQ or beach wear to be seen in this summer! Available in 3 sizes and covered in iconic Angry Fish! 39-40 = 6-8 41-42 = 9-10 43-44 =11-13

Buy one luxurious jacquard Lion Red Beach Towel and get a FREE Mini Cooler Bag, perfect set up for the beach. Simply add...
17/10/2025

Buy one luxurious jacquard Lion Red Beach Towel and get a FREE Mini Cooler Bag, perfect set up for the beach. Simply add one of each into your cart and enter the promo code: LRBFR3C25 - Limited time only.

Premium heavy 100% cotton jacquard knit beach towel. 163cm x 86cm PLEASE NOTE: An additional freight charge may apply when other items are added to your order.

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