Rugged Valley

Rugged Valley Rugged Valley is a New Zealand owned and operated company. We empower people to get out there and do it.

We manufacture heavy duty canvas seat covers for hard working Kiwis, so they can work hard and play hard.

BUILT DIFFERENT | This is exactly what we make these covers for. Cheers for the photo, Jake. If your truck has a set-up ...
08/06/2026

BUILT DIFFERENT | This is exactly what we make these covers for. Cheers for the photo, Jake. If your truck has a set-up like this, send it through.

MYSTERY CREEK, HERE WE COME | We'll be at Site J35 all week.If you've been thinking about protecting your seats, come an...
05/06/2026

MYSTERY CREEK, HERE WE COME | We'll be at Site J35 all week.
If you've been thinking about protecting your seats, come and have a look at the covers in person. Feel the canvas, check out the fit, and chat with the team about what you're driving.

Just good, honest gear, made right here in New Zealand, and built for people who actually use their vehicles.
And yes, we'll have a Fieldays deal running too 😉

02/06/2026

MEET THE LEGEND | We first ran into Kaelib at the Fieldays, so it's only fitting we share his story before we head there next week. Be like Kaelib. Come say hi at Site J35.

MADE IN NZ | Every cover starts as a roll of canvas in Masterton and ends bolted into someone's work ute. No shortcuts. ...
01/06/2026

MADE IN NZ | Every cover starts as a roll of canvas in Masterton and ends bolted into someone's work ute. No shortcuts. No offshore middlemen.

DOGS OF RV | Mood when dad says you have to wait on the buggy while he rounds up the cows on foot. 😤
29/05/2026

DOGS OF RV | Mood when dad says you have to wait on the buggy while he rounds up the cows on foot. 😤

FRESH FEELS | Nothing feels better than knowing your seats are safe.
27/05/2026

FRESH FEELS | Nothing feels better than knowing your seats are safe.

24/05/2026

PROTECT YOUR SEATS | Nothing ruins the brand new Hilux like getting the seats mucky. Be like Lucy, and protect them with Rugged Valley. 🤝

WHAT YOU SAID | Now THIS is what we wanna hear! Thank you for this awesome review, Ben. Protect your work vehicles witho...
21/05/2026

WHAT YOU SAID | Now THIS is what we wanna hear! Thank you for this awesome review, Ben. Protect your work vehicles without compromising on looks, with Rugged Valley. 🤝 Swipe to check out how good the Vision Consulting Engineers Triton looks!

DOWN AND DIRTY | Now this face is precisely why you need Rugged Valley seat covers.
20/05/2026

DOWN AND DIRTY | Now this face is precisely why you need Rugged Valley seat covers.

Address

4 Edwin Feist Place
Masterton
5810

Opening Hours

Monday 7:30am - 5pm
Tuesday 7:30am - 5pm
Wednesday 7:30am - 5pm
Thursday 7:30am - 5pm
Friday 7:30am - 5pm

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