Rugged Valley

Rugged Valley Rugged Valley is a New Zealand owned and operated company. We empower people to get out there and do it.

We manufacture heavy duty canvas seat covers for hard working Kiwis, so they can work hard and play hard.

TILL THE COWS COME HOME | Is what we say when people ask how our seat covers will last. From the initial tailoring to th...
21/08/2026

TILL THE COWS COME HOME | Is what we say when people ask how our seat covers will last. From the initial tailoring to the final stitch, our 100% Kiwi-made process ensures you're getting a product built to last. So yeah, they'll be around till the cows come home.

WHAT YOU SAID | Love this review, thanks Olivia! Swipe for the dog approval in question 😎
20/08/2026

WHAT YOU SAID | Love this review, thanks Olivia! Swipe for the dog approval in question 😎

16/08/2026

Massive shoutout to for sharing his rig with us. We love seeing our seat covers out being thrashed by you legends!

DOGS OF RV | Farm dogs come in all shapes and sizes; we don't discriminate! As long as the jobs are done at the end of t...
14/08/2026

DOGS OF RV | Farm dogs come in all shapes and sizes; we don't discriminate! As long as the jobs are done at the end of the day.

DOWN & DIRTY | We haven't had the wettest winter, but we hope you legends are still finding ways to get out and cause ha...
12/08/2026

DOWN & DIRTY | We haven't had the wettest winter, but we hope you legends are still finding ways to get out and cause havoc this winter.

09/08/2026

The hardest part of RV seat covers? Installing them! But once they're on, they're on for life.

WHAT YOU SAID | The covers you can count on to have your back for years to come! Thanks again for the review, Tony. Glad...
07/08/2026

WHAT YOU SAID | The covers you can count on to have your back for years to come! Thanks again for the review, Tony. Glad to see you enjoying RV and continue to do so for years to come.

MADE IN NZ | With hundreds of hours of real-world use by tradies, farmers and adventurers, our custom-fit canvas seat co...
05/08/2026

MADE IN NZ | With hundreds of hours of real-world use by tradies, farmers and adventurers, our custom-fit canvas seat covers are tried, tested and aren't moving when you hop in and out of the vehicle.

JOB WELL DONE | Nothing like a high five after a job well done. ✋ Our seat covers are made for the hard workers who get ...
02/08/2026

JOB WELL DONE | Nothing like a high five after a job well done. ✋ Our seat covers are made for the hard workers who get outside, ignore the elements and get the job done.

HOW TO | Seat covers looking a bit worse for wear this winter? Our gear is designed for hard-working legends and built t...
31/07/2026

HOW TO | Seat covers looking a bit worse for wear this winter? Our gear is designed for hard-working legends and built to last the years. But we get it, sometimes your car seat takes a thrashing and needs a clean. Lucky for you, we've put together a how-to for you. 👉 https://ruggedvalley.co.nz/pages/how-to-clean

Address

4 Edwin Feist Place
Masterton
5810

Opening Hours

Monday 7:30am - 5pm
Tuesday 7:30am - 5pm
Wednesday 7:30am - 5pm
Thursday 7:30am - 5pm
Friday 7:30am - 5pm

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