Direct Furniture Outlet

Direct Furniture Outlet 🛏️ FURNITURE
💰same, same but cheaper
💥up to 70% off retail pricing
😑serious quality
🤪not so serious prices

🎂🔥 WEDNESDAY BIRTHDAY HUMP DAY HULLABALOO!!! 🔥🎂Righto Hawke’s Bay… Tuesday’s $100 King Single mattresses are officially ...
18/08/2026

🎂🔥 WEDNESDAY BIRTHDAY HUMP DAY HULLABALOO!!! 🔥🎂

Righto Hawke’s Bay… Tuesday’s $100 King Single mattresses are officially GONE. ALL 10 SOLD OUT! 😂

So apparently we need to do something equally ridiculous for Wednesday… And we think we've managed it.

🛋️ 2 x CHARLESTON 3 SEATER FABRIC SOFAS

These normally retail for $1,449 EACH... DFO Normal price is $890 each... BUT!!!

They're FACTORY SECONDS due to repairs on the BACK of the sofas. Nothing fancy being hidden here — they've been repaired, they're priced accordingly, and somebody is about to get an absolutely stupid deal.

🎂 WEDNESDAY SUPER HUMP DAY BIRTHDAY PRICE…

🔥🔥 $250 EACH!!! 🔥🔥

Yes.

A THREE SEATER SOFA. TWO HUNDRED AND FIFTY BUCKS. 🤯

There are ONLY TWO.

Not two colours.
Not two dozen.
TWO SOFAS TOTAL.

🚨 IN-STORE ONLY
🚨 FIRST IN, FIRST SERVED
🚨 ONE PER CUSTOMER (SORRY)
🚨 FACTORY SECONDS – REPAIRED ON BACK
🚨 DOORS OPEN 10AM WEDNESDAY

If you're standing outside at 10:01am wondering whether you should have left home five minutes earlier…

The answer may well be yes. 😂

AND THE BIRTHDAY MADNESS CONTINUES…

🔴 Our RED DOT SALE is still running!

Selected ex-display sofas have an EXTRA 25% OFF their already reduced DFO clearance prices until we close Saturday — or until someone beats you to them.

📻 AND HOW GOOD HAVE THE HITS GIVEAWAYS BEEN?!

Congratulations to our winners so far:
🎁 MONDAY — FREE Metro Dual Recliner with Console!
🎁 TUESDAY — FREE Emma King Single Mattress & Bedframe!

And we're not finished yet…

Keep listening to Adam & Megan on The Hits Hawke’s Bay every morning this week for MORE FREE DFO Birthday Giveaways and more banging Birthday deals! 📻🎁

📍 DFO – 43 Ford Road, Onekawa, Napier
🕙 DOORS OPEN 10AM WEDNESDAY

🎂 ONE YEAR OLD.
🛋️ TWO SOFAS.
💰 $250 EACH.

At this rate, we probably shouldn't be allowed to turn TWO. 😂🔥

18/08/2026

🚴‍♂️ HEAD OF RECLINER TESTING… TEMPORARILY REASSIGNED! 😂

Well, he did it!

Glenn dragged himself out of the comfort of DFO, climbed onto a bike at New World Onekawa and knocked out his 30-minute stint for Riding for a Reason! 💙

And yes… for a bloke whose normal exercise at work involves pressing the electric recliner button, 30 minutes is a LONG TIME. 😂

But this one was absolutely worth getting sweaty for.

The New World Onekawa team are riding from 8am to 8pm today, raising money to help local Onekawa families who could use a bit of extra support putting food on the table.

Locals helping locals — something we're VERY happy to get behind.

Massive thanks to the New World Onekawa crew for putting the whole thing together, and to everyone who's already donated, bought a snag, thrown money in the bucket or supported the riders.

And Glenn?

✅ 30 minutes completed
✅ DFO represented
✅ Money raised for the local community
✅ Dignity mostly intact
❌ Tour de France contract unlikely

BUT HOLD THE PHONE… 📞😂

Apparently someone was impressed enough with his athletic performance that HE'S BEEN CALLED BACK TO THE TOUR!

🚴‍♂️ GLENN IS BACK ON THE BIKE AT 6:30PM TONIGHT!

Yep. Another stint.

His legs haven't even forgiven him for the first one yet. 😂

So if you're around Onekawa tonight, swing past New World at 6:30pm, chuck a few bucks in and watch DFO's Head of Recliner Testing discover muscles he didn't know existed.

His scheduled afternoon of recliner-based recovery has officially been CANCELLED. 🛋️❌😂

💙 RIDING FOR A REASON
💙 SUPPORT LOCAL
💙 HELP LOCAL

Nice work, Onekawa!

And good luck tonight, Glenn…

You're going to need it. 🚴‍♂️🥵🔥

🎂🔥 DFO 1ST BIRTHDAY — SOFA CLEARANCE MADNESS! 🔥🎂Righto… we’ve been around the showroom and slapped some VERY dangerous r...
17/08/2026

🎂🔥 DFO 1ST BIRTHDAY — SOFA CLEARANCE MADNESS! 🔥🎂

Righto… we’ve been around the showroom and slapped some VERY dangerous red dots on a bunch of our sofas.

And because apparently turning ONE means making questionable business decisions…

🔴 EVERYTHING MARKED WITH A RED DOT GETS AN EXTRA 25% OFF! 🔴

And we mean EXTRA.

These sofas have ALREADY been marked down to DFO clearance prices…

Then we're taking ANOTHER 25% OFF THAT PRICE! 🤯

These are ex-display clearance pieces, so there’s a catch:

🛋️ ONLY ONE OF EACH
🔴 Look for the RED DOT
🔥 EXTRA 25% OFF the marked clearance price
🏃 First in, first served
📍 IN-STORE ONLY
⏰ Ends when we close Saturday — OR WHEN THEY'RE SOLD!

No rainchecks.

No ordering another one at the same price.

No “can you hide that one out the back until payday?” 😂

Once someone buys it, IT'S GONE.

Prices in the pictures below....

So if you've been thinking about replacing the lounge, this might be the week to stop thinking and start measuring!

And remember — this is just part of our DFO 1st Birthday Madness happening all week. 🎂

📻 Listen to Adam & Megan on The Hits Hawke’s Bay each morning for their daily DFO FREE GIVEAWAY.

🔥 Follow our socials for more ridiculous Birthday Deals throughout the week.

📍 DFO – 43 Ford Road, Onekawa, Napier
🕙 Monday – Friday: 10am – 4pm
🕘 Saturday: 9am – 1pm

ONE YEAR OLD.

ONE OF EACH.

AN EXTRA 25% OFF.

LET THE SOFA HUNT BEGIN. 🔴🛋️🔥

🎂 DFO 1ST BIRTHDAY MADNESS — TUESDAY! 🎂OK… this one might be a little stupid.We’ve got:🛏️ 10 x Dreamland Penzance King S...
17/08/2026

🎂 DFO 1ST BIRTHDAY MADNESS — TUESDAY! 🎂

OK… this one might be a little stupid.

We’ve got:

🛏️ 10 x Dreamland Penzance King Single Mattresses

And for Tuesday’s DFO 1st Birthday Deal…

🔥🔥 $100 EACH!!! 🔥🔥

Yep.

ONE. HUNDRED. BUCKS.

For a brand new King Single pocket spring mattress. 😂

We’ve got exactly 10 allocated to this deal.

Not 50.

Not “while stocks last” with another warehouse full out the back.

TEN.

💥 $100 EACH
💥 KING SINGLE
💥 PENZANCE POCKET SPRING MATTRESS
💥 MAXIMUM ONE PER CUSTOMER
💥 IN-STORE ONLY
💥 FIRST IN, FIRST SERVED

Once mattress number 10 walks out the door…

THAT’S IT. DEAL DEAD. ☠️😂

Doors open 10am Tuesday.

So tell the boss you're popping out for milk again… although they're probably starting to get suspicious by now.

📻 AND DON’T FORGET THE FREE STUFF!

Listen to Adam & Megan on The Hits Hawke’s Bay each morning this week for another DFO Birthday Giveaway!

Plus we’ve got a NEW bit of DFO Birthday Madness happening every day through until Saturday.

👉 Check out the Penzance Mattress Range: https://www.dfo.co.nz/products/penzance-tight-top-pocket-spring-mattress-range

📍 DFO – 43 Ford Road, Onekawa, Napier
🕙 Monday – Friday: 10am – 4pm
🕘 Saturday: 9am – 1pm

🎂 ONE YEAR OLD.
🛏️ TEN MATTRESSES.
💰 $100 EACH.

Someone may need to take the pricing gun off Glenn before Wednesday. 😂🔥

🎂 DFO 1ST BIRTHDAY MADNESS — DAY ONE! 🎂Righto… we're kicking Birthday Week off with some proper DFO clearance madness.🔴 ...
15/08/2026

🎂 DFO 1ST BIRTHDAY MADNESS — DAY ONE! 🎂

Righto… we're kicking Birthday Week off with some proper DFO clearance madness.

🔴 LOOK FOR THE RED DOT! 🔴

We've wandered around the shop and stuck RED DOT SPECIALS on a whole bunch of already heavily discounted clearance furniture.

🔥 RED DOT = TAKE ANOTHER 25% OFF THE ALREADY CRAZY DFO CLEARANCE PRICE! 🔥

Yep. Another 25% OFF.

Not retail price.

Not some magically inflated "normal" price.

AN EXTRA 25% OFF our already sharp DFO clearance pricing. 😂

There are lounges, chairs, bedroom furniture, dining pieces and all sorts of random goodies scattered around the shop.

But here's the catch…

⚠️ RED DOT BIRTHDAY DEALS!
⚠️ IN-STORE ONLY!
⚠️ ONCE IT'S GONE, IT'S GONE!

The Red Dot Birthday Clearance starts Monday and runs throughout our Birthday Week… assuming there's anything left!

So tell the boss you're just popping out to grab some milk for the office…

Take an unusually long lunch break…

Or if you're out and about, swing past and have a hunt for a 🔴 RED DOT!

We won't tell anyone. 😂

AND THAT'S NOT ALL…

📻 LISTEN TO ADAM & MEGAN ON THE HITS HAWKE'S BAY!

Every morning Monday to Friday this week, Adam & Megan will have a DFO FREE 1st BIRTHDAY GIVEAWAY up for grabs! 🎁

Yep… FREE STUFF.

So tune in each morning, find out what we're giving away that day and get yourself in the draw.

PLUS…

🔥 We've got MORE IN-STORE BIRTHDAY SPECIALS coming every day this week!

Different deals. Different madness.

And in true DFO fashion, probably some prices that we haven't thought through properly. 😂

🎂 DFO 1ST BIRTHDAY WEEK
🔴 Red Dot = EXTRA 25% OFF
🔥 Already reduced DFO clearance prices
🎁 Daily FREE giveaways with Adam & Megan on The Hits Hawke's Bay
🤯 More in-store Birthday Specials every day
🛋️ One of each Red Dot item only
🏃 First in, first served

📍 Direct Furniture Outlet
43 Ford Road, Onekawa, Napier

🕙 Monday – Friday: 10am – 4pm
🕘 Saturday: 9am – 1pm

Follow our socials. Listen to Adam & Megan.

See it. Love it. Buy it.

15/08/2026

🎂 DFO IS ONE YEAR OLD!!! 🎂

Yep… somehow they’ve let us do this for an entire year.

And because it’s our FIRST BIRTHDAY, we’ve dug deep and splashed out on some fancy new signs for the occasion … yep, only the best for us

But while the birthday decorations might be on a tight budget…

THE BIRTHDAY CELEBRATIONS ARE NOT! 🔥

🎁 MONDAY TO FRIDAY
We’re giving away a prize EVERY SINGLE DAY with Adam & Megan on The Hits Hawke’s Bay!

Listen in each morning to find out what’s up for grabs and how to win.

AND THEN…

🤯 MONDAY TO SATURDAY
We’re celebrating our first year as a little family furniture business the only way we know how…

WITH A DIFFERENT CRAZY DFO 1ST BIRTHDAY DEAL EVERY DAY!

We’ve lined up some absolute madness.

Some ridiculous prices.

Some strictly limited stock.

And probably a few deals that Tania & DJ will question whether Glenn has actually thought through properly. 😂

Each day’s deal will be revealed on our socials, so make sure you’re following us!

🎂 DFO 1ST BIRTHDAY WEEK
🎁 Daily giveaways with Adam & Megan – Monday to Friday
🔥 A NEW crazy DFO deal EVERY DAY – Monday to Saturday
📱 Follow our socials so you don’t miss the daily madness
📻 Listen to The Hits Hawke’s Bay for your chance to WIN!

One year of DFO.

One year of buying containers of furniture.

One year of ridiculous prices.

One year of Head of Recliner Testing taking his responsibilities far too seriously.

Buuuut most importantly…

ONE YEAR OF YOU GUYS SUPPORTING OUR LITTLE FAMILY BUSINESS. ❤️We’ve loved meeting you and genuinely couldn’t have done it without you.

Righto…

LET THE DFO 1ST BIRTHDAY MADNESS BEGIN!!! 🎂🔥🥳

📍 DFO – 43 Ford Road, Onekawa, Napier

See it. Love it. Buy it.

WANAKA DINING TABLE (1500MM)+ 4 CHAIRS – CHESTNUT PINE FINISH 🤎✨DFO Price: $1190 the full set! 💣💣💣Warm chestnut pine vib...
14/08/2026

WANAKA DINING TABLE (1500MM)+ 4 CHAIRS – CHESTNUT PINE FINISH 🤎✨
DFO Price: $1190 the full set! 💣💣💣

Warm chestnut pine vibes + space for the crew = dining done right 🍷🍔
Table + 4 chairs bundled together at a price that’s pure DFO cheek 😎👌

Also available in 1800mm and 2100mm

📍 43 Ford Rd, Onekawa, Napier
🕐 Mon – Fri 10am – 4pm | Sat 9am – 1pm

🛒 Shop it now online: https://www.dfo.co.nz/products/wanaka-1500mm-dining-table-with-4-chairs

🚚 Delivery North Island wide
💳 Afterpay | GEM Visa Interest Free

14/08/2026

Thanks Fletch ( well Fletch’s Mum) 🥰

🚪 WE'RE OPEN SATURDAYS! 🚪Looking for a new lounge, dining suite, bed, recliner... or just love a good bargain?Why not po...
14/08/2026

🚪 WE'RE OPEN SATURDAYS! 🚪

Looking for a new lounge, dining suite, bed, recliner... or just love a good bargain?

Why not pop in and see what everyone's talking about!

With new stock arriving every few weeks, one-off deals and clearance prices that are hard to beat, there's always something different waiting to be discovered.

Whether you're furnishing a whole house or just looking for that one perfect piece, our friendly team are here to help (without the pushy sales pitch).

🕙 Opening Hours

Monday to Friday: 10:00am – 4:00pm
Saturday: 9:00am – 1:00pm

📍 Direct Furniture Outlet
43 Ford Road, Onekawa, Napier

🚚 Hawke's Bay & North Island Delivery Available
💳 Afterpay & GEM Visa Available

Come and check us out... you never know what bargain you'll find.

See it. Love it. Buy it.

BACKCARE PREMIUM MATTRESS 🛏️✨Top of the line comfort without the top of the line price tag 😎👌7-zone pocket springs, natu...
14/08/2026

BACKCARE PREMIUM MATTRESS 🛏️✨
Top of the line comfort without the top of the line price tag 😎👌
7-zone pocket springs, natural latex, NZ wool top + cool gel memory foam = serious sleep goals.

Mattress AND Base price:
🛏️ Queen Mattress + Base = $1,999
🛏️ King Mattress + Base = $2,199
🛏️ Super King Mattress + Base = $2,299

📍 43 Ford Rd, Onekawa, Napier
🕐 Mon – Fri 10am – 4pm | Sat 9am – 1pm

🛒 Shop it now online: https://www.dfo.co.nz/collections/backcare

🚚 Delivery North Island wide
💳 Afterpay | GEM Visa Interest Free

Address

43 Ford Road
Napier
4110

Opening Hours

Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 4pm
Saturday 9am - 1pm

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