Norsewear

Tough comfort, socks that work as hard as you do. Made in New Zealand Since 1963. Norsewear. Take the road less traveled.

13/08/2026

Supporting wool from the sidelines has never felt better. You've got six days to send in some photos of your Wool Blacks™ beanie in action, and go in to win one of five $200 vouchers.

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Wool Blacks™
Made in New Zealand

07/08/2026

Our new Performance Ski. High performance, low ego.

Being founded by a ski jump champion, we couldn't take the product development lightly. Years of testing by some absolute legends both here and in Japan have led us to this. Made for the more technical boot, and built to last.

Shop now at www.norsewear.co.nz

06/08/2026

Here's to letting nature do the heavy lifting.

Merino and possum fibres have been keeping people warm long before synthetics came along. They're naturally insulating, breathable and built for the cold. The fact they're made here in New Zealand is just the icing on the cake.

The Aspiring Possum Lined Beanie and Farm Fleck Gloves are a hard-to-beat combo when you're up against the elements.

01/08/2026

The sky's the limit. Our trusty Possum Hiker, now in Sky blue.

Head to www.norsewear.co.nz
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Made in New Zealand

28/07/2026

The snowflake, right at home.
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Made in New Zealand

26/07/2026

The players get the glory. The sideline legends get the cold.
If you're out there every weekend cheering on the kids, your mates or your local club, this one's for you.

Chuck on your Wool Blacks™ beanie, snap a photo from the sidelines and you'll go in the draw to win 1 of 5 x $200 Norsewear vouchers. Just take a photo while you're watching a game (could even be a big game!), post it on Instagram or Facebook and tag , or email it to [email protected].

We'll share our favourite photos, and if you happen to nab a shot of a current or former NZ sportsperson (or another classic Kiwi) wearing a Wool Blacks™ beanie, we'll chuck you a cheeky extra prize too.

Last few weeks of the winter sports season, let's support NZ wool! Entries close 19 August.

Open to New Zealand residents only. Winners will be contacted via direct message or email. This promotion is in no way sponsored, endorsed, administered by or associated with Instagram or Facebook.

24/07/2026

Made here, always has been. Premium New Zealand wool, skilled local makers, and over 60 years of craftsmanship in every pair. Backing local, feels a no brainer.

19/07/2026

We spend a decent amount of time harping on about wool, but in weather like this, we thought we'd give possum fibre its moment too.

Possum fibre is incredibly lightweight and hollow, which means it traps warmth without adding bulk. Blend it with premium wool (like we do in our gloves, beanies and socks), and you end up with kit that's exceptionally warm, remarkably soft, and built for the cold.

If you're in the mood to treat yourself, possum's hard to beat. For the best fit, we recommend sizing down in our possum work range.
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Made in New Zealand

16/07/2026

Winter ASMR. Those familiar with this noise, sure do know the importance of warm toes.

14/07/2026

Getting ready for the next snap - the Extreme Cold Weather. Extra cushioning in all the places that count. Extra comfort in your boots this winter.
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Made in New Zealand

Address

Norsewood

Telephone

+6463740898

Website

https://norsewear.co.nz/

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