Cutly Everyday shaving cream is full of chemicals. Cutly is the all-natural alternative that shaves better!

We weren’t cut up at all when our first batch of samples didn't work. We just went back to the drawing board, casually yelled at it,
then changed the process. From the beginning, it was our goal to have an all-purpose product
that you can use anywhere and everywhere. So we took out the
peanut butter, cause that would just be nuts. In saying that, taking
100% natural ingredients, a few pots and pans, a giant cake mixer
and a bottle filling machine to the pub didn't seem like the best idea,
so we decided to make our product somewhere else. Unlike commercial shaving cream, once you apply our product you
will literally see that it melts and goes on clear, this means the only
vision problems you will face is trying to look past the toothpaste
spots your kids have left on the mirror. If you're worried your face
will be as dry as this description after you shave, worry no more,
we’ve made sure that unlike fixed-term contracts, our product only
locks the goodness in there all day long. Because we want to make
sure that you will still be getting strokes on that shaved area long
after you’ve put the razor down.

AUCKLAND, WE’RE GROWING! 🪒🌿Cutly is now officially stocked at New World Browns Bay  - our 4th New World location in Auck...
15/09/2026

AUCKLAND, WE’RE GROWING! 🪒🌿

Cutly is now officially stocked at New World Browns Bay - our 4th New World location in Auckland! 🔥

Another store. Another shelf. Another step towards making Manuka-powered shaving the new standard.

📍 New World Browns Bay, Auckland
🇳🇿 Made in New Zealand

NEW PLYMOUTH, WE’RE IN! 🪒🔥Cutly is now officially stocked at New World Merrilands If you’re local, head in, grab a bottl...
09/09/2026

NEW PLYMOUTH, WE’RE IN! 🪒🔥

Cutly is now officially stocked at New World Merrilands

If you’re local, head in, grab a bottle and see why we’re changing the way Kiwi men shave.

Manuka-powered. Made in NZ. Built different. 🇳🇿

📍 New World Merrilands, New Plymouth

The coldest grooming routine in history. 🥶❄️We took Cutly to Mt Ruapehu last week.Safe to say, the bottle handled the co...
06/09/2026

The coldest grooming routine in history. 🥶❄️

We took Cutly to Mt Ruapehu last week.

Safe to say, the bottle handled the cold better than we did.

Northland, we’re here. 🌿Cutly has officially landed at New World Mangawhai  - our first New World in Northland!From Palm...
30/08/2026

Northland, we’re here. 🌿

Cutly has officially landed at New World Mangawhai - our first New World in Northland!

From Palmerston North to shelves across New Zealand, it’s pretty crazy seeing how far Cutly is travelling.

If you’re in Mangawhai, go check us out in-store and give Cutly a try.

Northland, welcome to Cutly. 🇳🇿

Another New World unlocked. 🛒Cutly is now available at New World Miramar  - our 3rd New World in Wellington!From a small...
25/08/2026

Another New World unlocked. 🛒

Cutly is now available at New World Miramar - our 3rd New World in Wellington!

From a small idea to shelves across New Zealand, we’re seriously grateful for everyone who has supported us along the way.

If you’re in Miramar, go give Cutly a try. 🇳🇿

More stores. More people discovering Cutly. We’re just getting started.

Thank you so much team at CEDA for telling out story 🙌🏽☺️
19/08/2026

Thank you so much team at CEDA for telling out story 🙌🏽☺️

Appreciate the feature CEDA - Central Economic Development Agency 💚
19/08/2026

Appreciate the feature CEDA - Central Economic Development Agency 💚

When people see Cutly on supermarket shelves, they usually only see the finished product.They don’t see the formulation,...
11/08/2026

When people see Cutly on supermarket shelves, they usually only see the finished product.

They don’t see the formulation, packaging, legal work, manufacturing, warehousing, barcodes, subscriptions, or the thousands of dollars spent before selling a single bottle.

Here’s what it actually cost us to get started.

What expense surprised you the most?

From Garage to Saturday Markets to Supermarket Shelves to a Professional Footballer's travel bag ⚽️Thanks, Michael Woud,...
04/08/2026

From Garage to Saturday Markets to Supermarket Shelves to a Professional Footballer's travel bag ⚽️

Thanks, Michael Woud, for the awesome review and for supporting Cutly. It genuinely means a lot to our team. 💚

Auckland FC

There’s a temptation to romanticise the “big breakthrough” moment.But most of the time it doesn’t feel like that when yo...
08/07/2026

There’s a temptation to romanticise the “big breakthrough” moment.

But most of the time it doesn’t feel like that when you’re living it.

For a long time, we were driving out to Whanganui every Saturday hoping for momentum. Hoping for traction. Hoping someone would give Cutly a chance.

Now, it’s just part of the shelf life of the brand. People pick it up while we’re not even there.

That shift doesn’t happen because of one post, one launch, or one lucky break.

It happens because you stay in the game long enough for the game to change.

We used to drive to Whanganui hoping someone would buy Cutly.
Today, people buy it there every day.

Keep showing up. That’s the part that compounds.

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60 Princess Street
Palmerston North
4410

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