The Merchant of Taupo

The Merchant of Taupo Luxurious Taste Sensations The Merchant is the largest wine and gourmet food store in the Central North Island.

We have a great range of boutique wine, beer and spirits and the best selection of quality local and imported gourmet food for miles. Everything from olives, small-goods, oils & dressings, salmon, pasta & sauces to an irresistible range of New Zealand and European cheese that we offer for you to taste before you buy. Food and wine lovers can expect a warm and welcoming atmosphere here at The Merchant. Our shelves are loaded with an exciting and delicious array of local and imported products just waiting for you to discover. Located at 114 Spa Road, Taupo, we are easy to find and very accessible with our off-road parking.

W**E TASTING TODAY!Join us today at 2pm for a tasting with Michelle from Clearview Estate Winery Restaurant Cellar Door ...
24/09/2026

W**E TASTING TODAY!

Join us today at 2pm for a tasting with Michelle from Clearview Estate Winery Restaurant Cellar Door !

Come along and taste your way through some great Clearview w**es:

Kidnappers Merlot - $24.99
Beachhead Chardonnay - $28.99
Black Reef Blush Rosé - $23.99
Endeavour Chardonnay - $150

Pop in, have a taste, and discover your next favourite! See you at 2pm. 🍷

Rekorderlig C***r 24 PACKS ARE IN! Stock up on your favourites!🍓 Strawberry & Lime 24 x 330ml🫐 Wild Berries 24 x 330mlJ...
24/09/2026

Rekorderlig C***r 24 PACKS ARE IN!

Stock up on your favourites!
🍓 Strawberry & Lime 24 x 330ml
🫐 Wild Berries 24 x 330ml

Just $63.99 per 24-pack!

Available in store while stocks last.

New in store!Kiki Seed Cracker Mix 5-seed gourmet crackers, made in New Zealand and gluten-free.Available in Sea Salt an...
22/09/2026

New in store!

Kiki Seed Cracker Mix
5-seed gourmet crackers, made in New Zealand and gluten-free.

Available in Sea Salt and Rosemary & Garlic
300g | $12.99 each

Join us for a relaxed w**e tasting featuring two w**es:Ridge Coast Range Zinfandel Blend - $35.99A rich and fruit-forwar...
18/09/2026

Join us for a relaxed w**e tasting featuring two w**es:

Ridge Coast Range Zinfandel Blend - $35.99
A rich and fruit-forward red blend with generous berry flavours and a smooth, easy-drinking finish.

Osawa Wines Prestige Collection Hawke’s Bay Chardonnay - $35.99
A beautifully matured Chardonnay offering ripe fruit flavours with a touch of richness and a smooth, rounded finish.

Good w**e, good company, and a little tasting never hurt anyone! 🐦🍷

Bring a taste of Greece to your kitchen with Kataifi Traditional Greek Pastry. Made from delicate, fine strands of pastr...
17/09/2026

Bring a taste of Greece to your kitchen with Kataifi Traditional Greek Pastry. Made from delicate, fine strands of pastry, kataifi is perfect for creating classic Greek desserts such as syrup-soaked kataifi rolls, nut-filled pastries and baklava-style treats. Its light, crispy texture makes it a versatile ingredient for both traditional and creative recipes.

450g | $11.99

✨ NEW! Crunch Time Brittle Bites🍫 Chocolate Peanut Brittle Bites🍯 Peanut Toffee Brittle Bites🍿 Caramel Pop Brittle Bites...
13/09/2026

✨ NEW! Crunch Time Brittle Bites
🍫 Chocolate Peanut Brittle Bites
🍯 Peanut Toffee Brittle Bites
🍿 Caramel Pop Brittle Bites

Plus, our Kiwi Artisan premium nuts are back in store:
🌿 Native Herb Mixed Nuts
🍁 Maple Chilli Cashews
🍯 Manuka Honey Macadamias
🧂 Roast Salt Macadamias

Proudly showcasing delicious Kiwi-made treats, with something for every snack lover.

Join us this weekend for a taste of Squawking Magpie Wines from Hawke’s Bay! We’ll be pouring a selection of these great...
11/09/2026

Join us this weekend for a taste of Squawking Magpie Wines from Hawke’s Bay!

We’ll be pouring a selection of these great local w**es, including their Gravels range, with the chance to discover your new favourite bottle.

Come in, have a taste, and see what all the squawking is about! 🐦🍷

NEW Te Mata Figs products in store, perfect for breakfast, grazing boards, entertaining, or simply treating yourself.Go...
10/09/2026

NEW Te Mata Figs products in store, perfect for breakfast, grazing boards, entertaining, or simply treating yourself.

Gourmet Seed Crackers – $6.50
Crunchy, wholesome, and perfect paired with cheese, preserves, or your favourite dips.

Fig & Almond Granola – $13.99
A delicious combination of figs, almonds, nuts, and seeds. Perfect with yoghurt, milk or straight from the bag.

Caramelised Figgy Onion Jam – $12.99
Sweet, rich and savoury with delicious fig and caramelised onion flavours. A fantastic addition to cheese boards, burgers and more.

Fig Orange & Ginger Preserve – $12.99
A gorgeous combination of sweet fig, zesty orange and warming ginger. Delicious on toast, with cheese, or added to your favourite grazing platter.

Fig & Walnut Biscotti – $8.50
Crunchy, nutty and figgy, with just the right amount of sweetness. Perfect alongside your coffee or as a little afternoon treat.

Whitebait season has started! Fresh Whitebait available now at The Merchant of Taupo $47.99 / 250gm
08/09/2026

Whitebait season has started!

Fresh Whitebait available now at The Merchant of Taupo $47.99 / 250gm

We’ve got some seriously tasty Kiwi-made goodies in store from Blackbeard’s Smokehouse!Perfect for snacking, sharing, ad...
04/09/2026

We’ve got some seriously tasty Kiwi-made goodies in store from Blackbeard’s Smokehouse!

Perfect for snacking, sharing, adding to your favourite dishes, or taking along to the next BBQ. Because apparently regular food wasn’t smoky enough.

Address

114 Spa Road
Taupo
3330

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6:30pm
Saturday 9am - 6pm
Sunday 10am - 6pm

Telephone

+6473784626

Website

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