14/11/2022
Opening a local chocolate store is one of the most fun and sweetest opportunity life can offer. As chocolate plays a huge role on producing 'serotonin' that makes people happy. And we, "The El Cacao Fermentado" team, are thrilled to be part and the reason of gaiety and pleasure that our chocolate products can surely give to our beloved customers. But aside from the product, the ambiance and experience in the local store plays an integral part in providing goods.
First, in locating our business, we agreed to site and start-up infront of Bagong Mambulao Terminal Mall South Poblacion, Jose Panganiban, Camarines Norte. Considering, its foot traffic location, it will help in building our business more quickly, as people are more likely shopping along a quaint street, along the path walking to school, mall, or buying 'pasalubong'.
Second, the spatial arrangement and accessibility of the store. The floor plan is accommodated with several articulated areas, each with special equipment. We make sure that the anthropometric variability, the space required for seating and movement, and optimum utilization of the space generally observe the standard design guidelines that would benefit both the customers and the workers, as the place would be a cozy place to study, relax and work efficiently.
Third, the one of the most significant aspect—the design. In designing the store we use aesthetic features such as ambient lighting, pleasing colors, artwork, durable furniture, and finishes. Aesthetic elements that complements the products we produced – cacao chocolate bars and cacao paper, that would make the customer comfortable enough to occupy or move around, to crave more on chocolates, and be filled with the impression that the shop is approachable, desirable, and appealing. More than that, we place numerous informative books that they can borrow while enjoying their purchased chocolates in our shop. This can be a great combination, eating a great brain booster (chocolate) while gaining knowledge through reading books.
Metaphorically, the miniature of our local store is made out of love that signify our support to our municipality as we promote local chocolate products in our very own town, and hope to bring happiness to the customers, where they will surely feel that through our sensational products, they are valued and treasured. Tantamount to our tagline, "Ca'kaw (Ikaw) lang sapat na".
