Primer Group of Companies

Primer Group of Companies We bring the world closer to our customers. Its retail authority alone has grown to over 150 premium brands, with over 500 free-standing stores worldwide.
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Established in the Philippines in 1985, the Primer Group of Companies aims to be the leader in delivering superior customer experiences and accomplishes this through the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, action sports, wellness, and urban lifestyle. It has also established a solid ground in the industrial products and serv

ices landscape, with companies in full-scale printing, air-conditioning, and creative graphic design and services. The company is aggressively expanding to become the leader in the global distribution and innovation of premium goods and services. Headquartered in Manila, Philippines, the Primer Group employs over 3,000; and has a presence in Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, Vietnam, Australia, and the United Kingdom.

12/08/2026

The LOJEL Niru Collection launch centers on From Here to Everywhere, celebrating the stories, journeys, and people who move with purpose.

We brought together 11 remarkable tastemakers and creatives, each with a unique perspective, yet united by the values that define LOJEL: sustainability, community, empowerment, intentionality, inclusivity, and positive impact.

From where they stand today to wherever their paths lead next, their stories remind us that every journey starts somewhere, and where we begin can take us everywhere.

The Niru Collection is now available at the LOJEL store on Level 2, South Wing Main Mall, SM Mall of Asia, as well as The Travel Club stores nationwide, Rustan's Makati, select SM Stores, and online via The Travel Club.

The 8.8 Mega Sale is here!Enjoy huge savings across your favorite brands. Upgrade your gear, footwear, and travel esse...
05/08/2026

The 8.8 Mega Sale is here!

Enjoy huge savings across your favorite brands. Upgrade your gear, footwear, and travel essentials before they’re gone! 🛍️✨

29/07/2026

Rain or shine, Day 1 of the Primer Collective Exhibit 2026 was a resounding success! 🌧️➡️✨

Thank you to all our partners and guests who stopped by to explore our latest offerings.

Ready to make a lasting impression with your next company giveaway? Partner with us to curate corporate gifts your clients and team will truly appreciate.
✉️ Email us at: [email protected]

🗓️ Our exhibit runs until tomorrow, July 30, 2026—make sure to drop by and visit us!

The hassle of pasabuys for the aesthetic tumbler fans in the Philippines is officially over as Owala launches its first-...
28/07/2026

The hassle of pasabuys for the aesthetic tumbler fans in the Philippines is officially over as Owala launches its first-ever retail kiosks!

With the hype for the FreeSip bottle sweeping the country, Owala finally touched down in Manila with two physical kiosks, bringing your favorite viral colorways right to your fingertips.

Check out our kiosks in:
🛍️ R3 Level, Power Plant Mall, Rockwell Center
🛍️ Level 2, Fashion Hall, SM Megamall

Read more here:
🔗 https://bit.ly/4fDqlQc

When it rains, it pours... but your immune system doesn't have to take a hit! ☔ Swipe through ’s wellness solutions tha...
24/07/2026

When it rains, it pours... but your immune system doesn't have to take a hit! ☔ Swipe through ’s wellness solutions that help support your body's natural immune system throughout the season.

🎉 The Mid-Year Celebration Continues!Missed it last weekend? Here's your final chance to enjoy 20% OFF on your favorite ...
24/07/2026

🎉 The Mid-Year Celebration Continues!

Missed it last weekend? Here's your final chance to enjoy 20% OFF on your favorite Primer brands—extended only until July 26!

Primer Members, this exclusive offer is your reason to celebrate.

Visit and shop at the nearest Bratpack, R.O.X., GRIND, Res|Toe|Run, The Travel Club, and other participating Primer stores nationwide.

⏳ Ends July 26. Shop your favorite brands and enjoy exclusive member savings before this offer officially ends.

Terms and conditions apply.

Aeroworx received dual recognition from the two marketplace platforms leading the Southeast Asia, Lazada and Shopee as o...
24/07/2026

Aeroworx received dual recognition from the two marketplace platforms leading the Southeast Asia, Lazada and Shopee as on of the Top Enabler for the quarter 2 of 2026. Congratulations to all the who made this possible!

Read more here:
🔗 https://bit.ly/44M7PQN

Come visit our newest Birkenstock store in Zamboanga!
13/07/2026

Come visit our newest Birkenstock store in Zamboanga!

13/07/2026
Don’t let the rainy weather dampen your getaways. Discover our curated selection of essentials designed to keep you safe...
10/07/2026

Don’t let the rainy weather dampen your getaways. Discover our curated selection of essentials designed to keep you safe and dry wherever you go. Always remember to stay safe.

Find these rainy day picks at our stores:
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Address

2282 Primer Star Center, Leon Guinto Street
Manila
1004

Telephone

+63253031234

Website

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