01/05/2022
This event is also in partnership with Nicasio's Men's Grooming
Who is Nicasio’s Men’s Grooming?
Nicasio’s Men’s Grooming is a Filipino home-based enterprise involved in the manufacture and distribution of natural pomade hair products.
It all began when the owner found an opportunity while experimenting in his own kitchen. He himself was an avid user of pomade but finding a supplier to purchase it from would always pose a challenge. At that time in 2013, only a few individuals would serve as the source, selling them only a few pieces at a time. The owner, out of frustration and curiosity, decided to formulate his own unique recipe for organic pomade. It was a tedious process of trial and error but after a few attempts, he was able to craft a variant which suited his own preference.
Little did he know that this would stir more curiosity from his family and friends when they would notice how fragrant and neat his hair would appear. From their encouragement, the owner tried to brew a few dozen more and offered it to some prospective sellers. And the rest is history. From a mere capital of 300 pesos, the business grew and expanded until he attained a production output of around 4,000 cans per month. Some brands which the company catered to were Felipe and Sons, Big Boss, Slickville, The Maverick, Sports Cut Barbers, and others. Soon, the owner also created his own line of pomade brands, namely, Lucky 35, Alamat, Maharlika and The Barber’s Brew.
Currently, the owner also runs a barber shop and continues to custom-craft both oil and water-based pomade for local and international clients.