Boardwalk Alliance rewards members with special discounts and exclusive privileges just by presenting the card for purchases made at the establishments of Boardwalk Alliance Partners. Through the years, Boardwalk has established its reputation as a strong and successful company, which was made possible by its loyal, hardworking, and promising dealers all over the Philippines. Inspired with such vi
sion, the Boardwalk Alliance Project was born. This is a nationwide project especially crafted to reward our dealers with exciting benefits, discounts, and privileges. This is a project represented by a Boardwalk Alliance Card that is recognized by all our merchant partners who are in commitment to work hand-in-hand with Boardwalk in rewarding its dealers. The Boardwalk Alliance Project aims to be in close tie up with the other two ongoing major projects of the Product Management Department, namely, the Young Entrepreneurs Sponsorship (YES) Program, Boardwalk Corporate Domination Project, Boardwalk Multi-Purpose Cooperative, and the Boardwalk Charity Foundation. Such programs have different markets to cater to, thus the Boardwalk Alliance Merchant Partnership Project seeks to secure deals with companies having the youth (for the YES Program) and yuppies (for the Corporate Domination Project), and Boardwalk dealers as their primary target markets. Currently, we already have a significant number of merchant partners, but we will definitely not stop there. Boardwalk is very much focused in continuously working to strengthen the Boardwalk Alliance Project, and in effect, make it grow and develop.