25/06/2021
I. JOB MISSION/SUMMARY
The Social Media and PR Specialist is responsible for creating original text and video content, managing posts, and responding to followers. You will cohesively manage our company image to achieve our marketing goals. Up-to-date with the latest digital technologies and social media trends. Handle our social media presence ensuring high levels of web traffic and customer engagement. Public Relations duties is to gather the information that will help to elaborate the marketing strategy or to define the business action plan. Coordinates with influencers for endorsement.
II. DUTIES/RESPONSIBILITIES
•Grow and manage all social media channels including Facebook, Twitter, Instagram, Youtube, Tiktok, and others. Paid Search, Social, Display, Video, etc., and more.
•Conceptualize, Create and launch original social media campaigns. Administrate the creation and publishing of relevant, original, high-quality content across all channels along with the creative team.
•Integrate all channels of marketing (social media, SEO, content marketing, print, and digital marketing).
•Content Planning & Production. Paid Advertising - Build campaigns from the ground up.
•Create a regular publishing schedule and promote content through social advertising.
•Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
•Build a follower base on social mediums using an organic approach and work with creatives and designers to ensure content is informative and appealing.
•Participates in the planning, implementation, and preparation activities in various marketing projects and Collaborate with the Brand Manager, Marketing, Sales, and Product Development teams. provide constructive feedback.
•Measure the success of every social media campaign and social media analytics.
•Responsible for influencer seeding-establishing relationships by communicating and monitoring influencers to share and give reviews on new products.
•Responsible for Ads creation (Pre-production, pegs for assets and copies)
•Create PR related content (e.g. content calendar, posting guide, coordination)
•Responsible for the identification of relevant media and analyst targets by conducting research and outlet analyses.
•Highly engaged in the product’s launches and events. Assist in the product’s launch as well as the media planning of the event. Media target identification and outreach, event planning and venue research, preparation of executive briefing material, and onsite event support.
•Responsible for constantly monitoring the business’s industry and competitive media coverage, providing the business with regular media activity status reports, managing daily coverage reports, and also providing business event progress and reports as they occur.
•Conduct a day-to-day media contact, attending to simple media requests for information and images, putting together activity re-cap reports for consumers, securing high-quality and consistent media placements through regular and active pitching via phone, and in-person media/consumer interactions.
•Build, maintains, and organizes internal lists of social and media influencers that the PR department should take interest in and engage.
•Liaises with the Content Editor, Marketing team, and Internal Resources in developing press stories that are in support of the business/product’s goals and objectives.
•Responsible for keeping the business and the PR department updated on the latest public relations and social media trends and using that knowledge to improve and positively impact public relations efforts. Expected to continually gather information on the business’s products and solutions, and recommend to the marketing teams, the best current markets and solutions.
•Responsible for building strong and lasting relationships with social and media influencers such as bloggers, industry writers/editors, business association members, and thought leaders.
•Research and draws reports on the effectiveness of PR programs and initiatives and demonstrates the contribution to overall business initiatives such as new market development and sales growth.
•Measure and provide reports on each PR campaign
•Monitor and make sure PR Boxes are delivered on schedule.
•Perform job-related duties may be assigned
III. REQUIREMENTS
•Graduate of BS Marketing or any related courses
•With at least 3 years of proven working experience Social Media & PR Specialist
•Excellent communication skills both orally and in writing
•Excellent interpersonal skills
•Good Presentation skills
•Initiative
•Ability to prioritize and plan effectively
•Awareness of different media agendas